An introduction to the process of personal branding, by Kimberley R. Barker (creator of the Coursera MOOC, "Introduction to Personal Branding"). Created for the UVA Career Services Marketing Symposium, March 24, 2016.

1. Introduction to
Personal Branding
Kimberley R. Barker, MLIS
Librarian for Digital Life
Claude Moore Health Sciences Library

2. What is personal branding?
The process by which you match your public imag
your inner values, for the purpose of establishi
yourself in business and life.

3. Does this feel sleezy, or arrogant?
• Allow me to persuade you otherwise!
– The Party Metaphor

4. Why does personal
branding matter?
You have a gift to give to the world.
Branding yourself authentically and effectively
allows you to reach the people
who most need your gift.

5. In other words, it can lead to this:

6. “What if I’m still figuring myself out?”

7. Truth Bomb
You will
NEVER NOT
be figuring
yourself out.

8. For that reason…
• Make sure that your digital presence reflects
who you are in this moment:
– Establish & maintain an authentic social media
presence
– Revisit any public information (bios, social media
platforms, mission statements) at least annually
– Make sure that your photos are current; update
annually, or after a major change

9. Questions?
Kimberley R. Barker, MLIS
@KR_Barker
Grumpy_Cat@virginia.edu