3. 2 Data processing
Which data are worth storing?+
0
500
1000
1500
2000
2500
3000
2005 06 07 08 09 10 11 12
Overload
Realtime data created and total storage capacity
(exabytes)
Realtime data
Storage Capacity
Which data will create value
in future?
+
%78
Customer
Satisfaction
%74
Demographic
data
%50
E-commerce
%58
Social
media
%58
Customer
Transactions
Which data are processed
most?
+
%81
Customer
Relations
%67
Customer
Choices
%75
Digital
Marketing
data
TERABYTE OF DATA
40.000.000.000
2020: 40.000 billion TB of data
will be circulating
2012 : 2.8 billionTB
4,4 millionNEW
JOBS
4,6 billionSALES
€
4. 3 Big Data
Q. What is big data?
A. Big data is simply real-time data. You will not be making much
mistake if you replace «big» with «real-time» in any material under
this topic.
Data is overwhelmingly large in amount. To put it into perspective,
here are some average results from our digital transactions every year:
• We send +1 billion e-mails,
• We send +50 million push messages,
• We send +100 million SMS messages,
• We monitor +1 billion web traffic,
• Our data grows 10 TB,
• We serve 50 TB of content,
• We execute +50 billion transactions to make this happen.
5. KREA Digital Marketing Services+
Bestekar Şevki Bey Caddesi
No. 24 Balmumcu
34389 Istanbul
Turkey
+
T : +90 212 275 4332
F : +90 212 275 1158
+
http://krea.digital
info@krea.digital
+
4 Contact Us