Market strategy and a sales model on how Apple can enter the autonomous car market and compete with the existing players in the Electric Vehicle and Hybrid Vehicle market. It was a part of a Business case study competition called FINIX 2018.

1. AR
KARAN THAKKAR
GROUP 20

2. Not an open secret anymore
Karan
iCAR

3. IT DRIVES
16/9/22 Karan

4. Brief
• Competitions
• Key points to compete
• Market segmentation
• Why this market
• Finances
• Initial investments
• Cost of an iCar
• Sales model
• Why not B2B
• Why only B2c
• Target consumers
• Market strategy
• Timeline

5. Competitions
MERCEDES
BENZ
GOOGLE
AMAZON
TESLA

6. Tesla

7. Google cars

8. Amazon
“Still an early bird”

9. Key points to compete
• Keep it simple
• Connecting everything
• Make travelling safe
• You are the still the master of your car

10. Market segmentation
Apple 2022 10

11. Why this market?

12. Why this market?

13. Financial scenario of Apple

14. Initial Investments

19. Cost of one iCar
Model Cost price
iCar L.3 $289,999
iCar L.4 $299,999
iCar L.5 $359,999

20. Sales model
• B2C
• Autonomous market is a high end market
•

22. Sales model
• B2B (think how uber will work)

23. The Uber mind

24. Target consumers
• People with deep pockets
• Advanced cities

25. Timeline
2022 2027 2030

26. Why is apple going to succeed
• Simplicity
• Quality
• Trust
• Intellectual market analysis
• Because of what others are planning

27. AR