23. Vad ogillarman mest i en viss
bransch?
Hur kan vi vara mer personliga,
unika eller helt annorlunda
från resten av branschen?
24. Facebook, världens populäraste mediaägare – skapar inget innehåll
Uber, världens största taxibolag – äger inga bilar
Alibaba, världens högst värderade återförsäljare – har inget lager
AirBnb, världens största förmedlare av logi – äger inga fastigheter
Så affärsmodeller 2015…
26. If you are going to succeed spectacularly, you
also have to be willing to fail spectacularly
Biz Stone, co-founder Twitter, Jelly, Super
You make a ton of progress by making a ton
of mistakes
Astro Teller, captain of Moonshots, Google[x]
27.
28. Almost all innovation happens by
making connections between fields
that other people don’t realize.
Robert Lang, artist
35. Imagine a world where you can predict with
above 85% accuracy who will buy, what they
will buy, how much, what channel will
reach them, what message will resonate.
Amanda Kahlow, 6sense founder and CEO
52. Millennials are not going to make a huge
difference between media content
and selling products.
They don’t care about the difference.
Ben Lerer, Thrillist
58. OMG!
Du kommer aldrig
att tro…
29 pappaskämt
som är så dåliga
att de är bra.
Katter.
Katter.
Katter!
59. For us, it increasingly doesn't matter
where our content lives. Driving traffic
back to one’s own site to get revenue-
producing views from banner ads seems
outdated.
Jonah Peretti, BuzzFeed