CSR report - communication tools and forms Justine Toms January 2018

2. Communication and CSR
Making the most of corporate social responsibility

4. Go in with a long-term commitment.

5. Engage the entire workforce and lead
by example.

6. 91% of global consumers expect
companies to do more than make a
profit, but also operate responsibly to
address social and environmental
issues.

7. The role of PR in CSR should be to get customers and
employees on board with the initiative and:
Inspire employees to take action, and contribute or
participate in the CSR initiative.
Inform communities about how an organization’s working
to deliver good to them.
In other words, PR should give companies a voice to inform
and inspire people about their CSR efforts.

8. Форми
Разширен отчет
Кратка форма отчет
Електронна версия
Видео
Инфографики
Други носители

9. Инфографики.

10. Сайтът.

11. Сайтът.

19. • Pressconference
• Corporate Website
• Corporate blog
• CSR website / page
• Internal events
• Newsletter
• Internal newsletter
• Social media channels
• Branding elements, posters
• PR articles, interviews
• CSR websites news

20. Благодаря за вниманието!
Желая вдъхновение!