How to Spend $37,000 for 2 Years of Content Marketing & Outperform a $41,000 1 Second Super Bowl Ad (Or, Why Content Marketing Is the Best Marketing)
Did you know? The average cost of one Super Bowl ad is around $5 million. Marketing for one commercial spot can cost as much as $1.25 million. That comes out to about $41,600 dollars / second. $5 million for one short spot? Next question... Could it be wasted money? The truth, according to a Stanford study, is that commercials by soda and beer companies have an insignificant effect on revenue. And 80% of commercials do nothing to boost sales or purchase intent, according to Bloomberg experts. I'm on the Write Blog today with some statistical research to prove this point... Could content marketing outperform a Super Bowl ad? In today’s post, I’m making the argument that it can, by comparing a two-year investment in content marketing ($37k) vs. a 1-second Super Bowl ad investment ($41k). You get a lot more for your money. Read more in my post on the Write Blog: https://expresswriters.com/content-marketing-vs-a-superbowl-ad/
