State of Search 2017 Presentation. Session Description: One of the most common questions Joy gets asked on a regular basis is "Why does this guy rank in the 3-pack and I don't". Finding the answer to that can often be very detailed & complicated but is crucial if you want ranking success. Focusing on the wrong thing can waste a lot of time & money and leave you really frustrated. In this session, Joy will show you several ranking puzzles she analyzed in the last 6 months and show you how she was able to solve them based on gathering information about the competitors ranking in the local results.
11. @joyannehawkins#StateOfSearch
There are currently 3921 GMB Categories
Some of the new ones that were added:
● Specialist Hospital
● Korean Beef Restaurant
● Drivers License Training School
● Cooking School
In July 2017 there were 3901
20. @joyannehawkins#StateOfSearch
● This business dropped from 1-3 to 11-
12 once the searcher’s location was
not in the NYC area.
● The top ranking business out-of-state
didn’t rank anywhere in NYC (he was
filtered)
28. @joyannehawkins#StateOfSearch
Tip #7
Do a site: search for a competitor site
then click Tools > Any Time and select
“past month” to see new content they
have produced in the last month.
39. @joyannehawkins#StateOfSearch
● A national security company using cell phone stores in malls
that sold their product. Google removed 1040 listings.
● A national phone company that had tons of listings for their
security service as a separate listing located inside their retail
stores (*note: it didn’t have a department)
● A national security company that was using virtual offices to
get listed in major cities across the US.
National Brands
41. @joyannehawkins#StateOfSearch
Virtual Offices are not
allowed.
If your business rents a temporary, "virtual" office at a different address from
your primary business, do not create a page for that location unless it is
staffed during your normal business hours.