Retail design today is difficult. You have the ideas, but taking those from concept to completion can be a bumpy road, especially when you need other parties to approve and implement parts of it for you. This presentation provides some useful tips to make sure that your ideas make it from your imagination to build, quickly and without mis-interpretation.

1. R E TA I L D E S I G N :
TA K I N G A N I D E A T O I M P L E M E N TAT I O N
G E T A H E A D I N R E TA I L
P I X E L P O O L P R E S E N T S

2. PixelPool is a Design Visualization Agency.
We help creatives, designers and retailers by making their
ideas, concepts, dreams and projects come to life visually.
We make you and your retail brand experience look incredible.

3. T H I S P R E S E N TAT I O N
• Retail design today is difficult. You have the ideas, but taking those from concept
to completion can be a bumpy road, especially when you need other parties to
approve and implement parts of it for you.
• This presentation provides some useful tips to make sure that your ideas make it
from your imagination to build, quickly and without mis-interpretation.
PixelPool Render

4. The Last Mile…
Many store designers are able to come up with
great ideas and concepts. BUT, when reviewing
the ideas with stakeholders for approval or
passing it to a contractor to build, the details
get lost and the end result does not match your
initial vision.

5. Most ideas start rough, in 2D and many times as sketches.

6. As the ideas become more concrete, they are
presented more clearly, many times in either
photoshop or in sketchup. Colors and some details
are added, but there is a lot of room for
misinterpretation.

7. BUT…inevitably the same problem occurs!
The lack of clarity and details dilute your original idea and the
finished space looks different than expected.
But why?

8. Humans do not all have the same visual imaginations and many times
stakeholders and contractors cannot imagine the same level of detail that you
can, which creates problems.
We know that visuals are strong. In fact, the human brain processes visuals
60,000x faster than text.
Nearly 75% of neurons in our brain that process sensory information are
dedicated to vision.
BE VISUAL!
Visual Imaginations

9. D E TA I L S M AT T E R !
Finishes, lighting, textures, mood, reflections, colors should all be finalized
and approved before build.
Final designs should include photorealistic visualizations that will be used
by the contractors to emulate in the build.
PixelPool Render

10. R E A L P H O T O V S P I X E L P O O L R E N D E R
Look at the next slide. Which images are renders and which are photos of
the store?

12. R E A L P H O T O V S P I X E L P O O L R E N D E R
When you create photorealistic renders, you and your stakeholders don’t
have to guess about what your design choices will look like. Everyone is
happy and you and your designs look great!

13. SketchUp vs PixelPool
PixelPool’s photorealistic renders are a
much more accurate visualization tool
than SketchUp.
PixelPool Render

14. SketchUp vs PixelPool
PixelPool Render

15. P I X E L P O O L E X A M P L E S : V I S U A L I Z AT I O N S F O R
VA R I O U S B R A N D S

16. 3D RenderPixelPool Render

17. 3D RenderPixelPool Render

18. 3D renders provide better visual and brand consistency than
photography and changes are easy and quick.
PixelPool Render

19. 3D Render3D Render3D RenderPixelPool Render

20. 3D RenderPixelPool Render

21. • More and more Store Designers and Visual
Merchandise professionals are using
photorealistic renders for the imagery in
their VM guidelines for several reasons:
• Renders offer flexibility - things can be
changed quickly without a photoshoot
• Renders look clean and perfect (this
image to the right is a render)
• Good renders cannot be distinguished
from photos
P H O T O G R A P H Y V S
R E N D E R S
PixelPool Render

22. We know you need it to be perfect. We’re
committed to capturing the most minute
design detail through the latest in 3D and
visual technology, honing in with remarkably
true-to-life renderings that show product
exactly as intended: tucked in, wrapped, face
out or face in, six to a stack or seven.
Precisely detailed renderings, right down to
the last product stack, make it easy for retail
staff to understand and implement your
vision. Making your product – and your brand
– look its best.
P H O T O G R A P H Y V S
R E N D E R S
PixelPool Render

23. Whether you are looking for better
renders or just information, feel free to
reach out to us and we’ll give you advice
to be successful!
G E T S TA RT E D !
PixelPool Render

24. We Produce Success
“Just wanted to send you guys a note a say thank you for cranking through
this beast under a crazy timeline. Everything looks great and really helps
tell our story for the project. Thanks again.”
-T Perks / Sr Director Retail Design
“The visualizations looked amazing! I had high expectations from the onset but
you and your team still managed to blow me away. The team here was all very
impressed. Thanks to everyone for the fast work… ”
- Steve M / VP Store Design at Express
“Many many thanks, the renders look fantastic! The hard work was well worth it.
The presentation went really well - everything is a go exactly as designed…”
- Sean Pearson / Retail Design Director RUF Project

25. CONTACT US:
WWW.PIXEL-POOL.COM
JOSH HANSEN
RETAIL BRAND DIRECTOR
JOSH@PIXEL-POOL.COM