Design Visualization presentation. How and why you need visuals for presenting concepts and ideas for approval.

1. I N T E R I O R D E S I G N
V I S U A L I Z AT I O N
P I X E L P O O L P R E S E N T S

2. B R A N D E D
I N T E R I O R D E S I G N
Whether you are designing condos or retail spaces or
corporate offices, commercial interior design today is:
• Fast paced
• Demanding
• Needs to evoke the spirit of the brand and concept
and connect with consumers
• Collaborative
• Competitive
• Needs to be fresh and unique

3. S U C C E E D I N G
Challenges today include:
• Finding the style and concepts that are
right for the audience and objectives.
• Communication with clients
• Balance of budget, time and client
desires
• Client’s fear of the unknown and
inability to visualize

4. H O W D O Y O U
S U C C E E D ?
Start by fully understanding the
needs and objectives of the space.
The form and function, the audience,
and how to connect with them in the
environment.
We are very visual creatures. In
design, visualizations of ideas,
spaces, concepts, moods, themes
and purpose are important
throughout the process.

5. T H E F O C U S
F U N N E L
• As the design goes from rough
concept to final approval, the focus
gets more granular and more clear.
• It is important to know your
audience and to understand how
much they can imagine in the early
stages where the design is more
conceptual and to understand
when you need to be literal and
show finished spaces.

6. V I S U A L I Z E I T
F I N I S H E D
• Our brains fill in blanks (it guesses)
when information is not available.
• Final designs should have little to
no room for blanks from your
client and approvers. Finals
should be realistic and inspiring,
evoking a satisfaction and
happiness that you’ve nailed the
objectives for the space.

7. D E TA I L S M AT T E R
• Finishes, lighting, textures, mood,
reflections, colors should all be
finalized and approved before build.
• Final designs should include
photorealistic visualizations that will
be used by the contractors to
emulate in the build.
• The following slide shows renders
next to actual store photos.

8. Right Side - PixelPool Renders
Left Side - Actual Store Photos

9. D E S I G N
V I S U A L I Z AT I O N T I P S
• Design to audience, brand and
objectives.
• Visualize throughout the process,
starting rough and becoming more
clear through each round.
• Finalize with photorealistic renders
that are beautiful, inspiring and that
clearly show how the space will
accomplish the goals and objectives
of its audience.

10. F O R M O R E
I N F O R M AT I O N
• If you’re ready to learn more about
how interior design visualization from
PixelPool can help you and your
projects, please reach out to us.
• http://www.pixel-pool.com
• email: us@pixel-pool.com
(All images in this presentation are PixelPool renders)