Virtual retail planning, 5 methods to go to market digitally, using 3D and virtual technology

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4. “Now, brands are racing to understand and
implement a technology that could allow them to
continue operations at a time when draping
physical fabric, shipping samples internationally
and showing on a runway are at a standstill.”
-Voguebusiness.com
https://www.voguebusiness.com/technology/fashion-brands-embrace-3d-design

10. “Digital design is emerging as a crucial lever for
the industry. It allows brands to design items
quickly and remotely; once created, 3D assets —
which are three-dimensional, photorealistic digital
models of products — can be used in myriad
situations, from creating marketing materials and
virtual showrooms to customer-facing e-
commerce pages and augmented reality
experiences.”
https://www.voguebusiness.com/technology/fashion-brands-embrace-3d-design

15. a software platform by PixelPool
Virtual apparel and planning system - Dtail is a
cloud-based platform that enables fashion
brands to plan and visualize their collections by
linking product data to 3D virtual samples.
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Dtail syncs this data to a virtual showroom: a
realistic, fully customizable virtual environment
which elevates the visual merchandising and B2B
sales processes at these brands.
Dtail is developed by PixelPool, a
3D visualisation company
specialised in retail- and brand
visualisation, virtual samples and
branded virtual environments.
PixelPool, founded in 2000,
operates internationally with offices
in the US, The Netherlands,
Bulgaria and Poland.
Dtail originated from a 3 year development
collaboration between PixelPool and a leading global
sportswear brand.
Dtail's core functionalities have been successfully
deployed in a wide range of countries and
showrooms across the globe.

16. a software platform by PixelPool
Overview
Product Platform Virtual Showroom
• Manage 3D Assets & Product Data
• Manage and Create Assortments
• Merchandise custom stores and
sell assortments
Design Line planning Merchandising
Assortment
planning
VM Sell-in
Dtail supports the entire product lifecycle and is used integrally by different teams.

17. a software platform by PixelPool
Connecting assets and libraries to visual planning apps
Client
3D library
Product Data
Platform
Apps
3D Stores 3D Fixtures
Customer
3D Sample
Library
PLM/ERP
Client
Product data
Dtail Cloud
Virtual Showroom
Web Windows
Canvas
Web
Print Designer
Web
3D Stores 3D Furniture
Dtail
3D library

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The Hague, NL Sofia, BG Portland, US Wroclaw, Poland