Facebook Marketing For Real Estate Agents
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After meeting with and surveying multiple realtors, the two most common problems people have are: 1. "I don't know how to stand out as a realtor!" 2. "I have too many things to do, how do I make time?" And once you do learn how to stand out, how do you build relationships with your followers and turn them into leads?
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Facebook Marketing For Real Estate Agents
- 2. Facebook Marketing Hands on Workshop: Facebook for Business (Beginner Level) Create a Facebook Page that CONVERTS leads Learn how to attract the right Buyers and Sellers
- 3. MEET THE TEAM IRWIN REPINSKY Branch Manager | Marketing Expert JONATHAN GOLDSTEIN Head of Marketing & Social Media
- 4. Today’s Lesson What Is Marketing? How Can I Use Facebook To Market Myself As A Realtor? How Can I Stand Out? How Can I Optimize My Facebook Business Page?
- 5. CREATING A FACEBOOK PAGE
- 11. Photo Sharing Teardown Quick Facts - 75% Professional/Business related - 25% Personal Professional Posts: - Add value by displaying current listings - Provides new information Personal Posts: - Humanizing quality - Display likability+trustworthiness
- 12. Posts Per Week Vs. Interactions Per Post TAKEAWAY: POST FREQUENCY ≠ HIGHER ENGAGEMENT
- 13. Interactions Per Post Quick Facts - Realtors/Real Estate Companies that post less than once a week receive the most engagement - Those that post more than 10x a week receive the least engagement
- 14. What Makes a Good Post? ALWAYS ADD VALUE 4 Essential Categories 1) Information ○ Provide Information That Adds Value → “What just happened?” 2) Analysis ○ Analysis of Information → “What does it mean that this happened?” 3) Assistance ○ “How to Avoid This Bad Thing” OR “How to Have This Good Thing Happen” 4) Entertainment ○ Provide Relief and Add Levity → “Funny Videos/Photos/Moments”
- 15. What Should My Posts Include? Images Videos links content
- 16. Today’s Takeaways - Create a business page that that is INTERESTING, ENGAGING, and YOU - When sharing content, think about YOUR target customer and how you can ADD value - Everyone is different. Experiment by testing different kinds of post and see which ones get the most engagement (i.e. photos, links, videos or articles)
- 17. STAY AFTER AND TALK TO US! JONATHAN GOLDSTEIN M: (732) 865-3735 E: jonathanAgoldstein@gmail.com For More Personalized Help...Reach Out and Say HI! Still feel lost? Need help creating a Social Media Plan? Just want to chat about marketing strategies? IRWIN REPINSKY M: (732) 887-2451 E: irwin@ahmcloans.com