1. advanced course
business
model
marketing

2. Session 4

3. The idea
creation
process

4. Creating ideas
- Think of new ideas from the viewpoint of each of
the 9 building blocks
- Use what if questions
- Imagine yourself how it would be if the product
you’re interested in would be free
- Start drawing!

5. business
model
strategy

6. Now that you created a
new business model...
What does it mean for the marketing
strategy?

7. testing Business models
Is the new business model ready to stand up
against it’s environment?

8. theoretic models to use

10. Business model
environment
-market forces
-industry forces
-key trends
-macro-economic forces

11. Market forces
-market issues
-market segments
-needs and demands
-switching costs
-revenue attractiveness

12. Industry forces (porter)
-competitors
-new entrants
-substitute products
-suppliers and others
-stakeholders

13. Key trends (destep)
-technology trends
-regulatory trends
-societal and cultural trends
-socioeconomic trends

14. Macro economic forces
-global market conditions
-capital markets
-commodities and resources
-economic infrastructure

15. Business model
evaluation
-Business Model Assessment
-SWOT-analyse

16. business
model
presentation

17. presentation..
-business models are a complicated subject
-you are talking about something totally new
-that perhaps goes beyond peoples
imagination
-how are you going to tell a convincing
story?

18. presentation..
-visualizing with drawings
-visualize with post-it’s
-telling a visual story (p. 158/159)
-prototyping: sketch, BM-canvas, excel
calculations, market research-back up
-Prezi
…

21. storytelling..
-introducing new ideas
-overwinning resistance by telling a clear
story
-good stories can clarify the BM-canvas
-good stories involve listeners
-good stories are told to others, on and on..

22. what kind of
stories?..
-
From other successful entrepreneurs
A real life story
Some story from your childhood
Something from literature
Something about the process went trough
Emotional stories..
Add a little drama…

23. of video..
Link

24. use your business model
canvas!