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Rediscovering Public Work!

     Douglas County Libraries!
           June 17, 2011!



    Presented by John Creighton!
   www.slideshare.net/johncr8on!
Living with Teenagers!
Attitudes toward
    Institutions!


Trust = Historic Lows!
Pollsters Ask!


What would lead you to
 trust government more?!
People Say!
      1.    Demonstrate performance!

2.      Be transparent – show us how
             you spend our money!

3.      Eliminate waste, fraud and abuse!
We say…!
   We already do all those things.!

   It must be a communications
              problem.!

We just need to get better at selling
             ourselves.!
Performance     !
Financial Support!
A New Context!
People seek out experiences
with less regard for traditional
boundaries of time or place. !
People are poised to be “doers”
   eager to tackle meaningful
      challenges as active
          participants. !
For the first time in history,
    we are shifting from a
    community centric to !
  individual centric society.!
People are overwhelmed with
 access. A new challenge for
individuals and society is how
      to effectively manage
           abundance.!
Those things in our lives that
give us a sense of identity and
 security are extinct, elusive,
 temporary and/or fragmented.!
A Growing Disconnect!
20th   Century Institutions!
•  Designed to serve geographic
   communities – on set schedules.!

•  Treat people as passive
   consumers – rely on
   professionals & officials to
   decide and do things for people.!
20th   Century Institutions!

•  Require people to conform – put
   the needs of the institution
   ahead of individuals.!

•  Were created to solve the
   problems of scarce resources
   and limited access.!
20th   Century Institutions!

•  Derive emotional support from the
   same sources that give people a
   sense of identity and security.!
A Different World!




            2002!
A Different World!

Six Families with Elementary
    School Aged Children !


   Six Different Schools !
Neighborhood Schools?!


          Home
1990’s!

Choice?!
Now:!

  Choice    is non-negotiable!

             40%!
         Same Family = !
Different School for each child!
Why Have People’s
Expectations Changed?!
Because They Can!!
What makes school
 choice possible?!
Cars per driver!

•    1960 =   .85!
•    1980 =   1.08!
•    2009 =    1.17!
 Households with 2+ Cars in 2009:!

                       57.5%!
Culture Follows
   Structure!




                  sjh foto (Flickr)
Amish are mindful that structural
    changes can disrupt culture.!

  They ask, how do we keep culture
               static?!

The rest of us pretend that culture is
static. Or, perhaps shapes structures.!

       We are left to deal with!
     a culture turned on its head. !
Structural Change =!
  Social Turmoil!

 "  Assembly      Line!
 "  Telephone!

 "  The   Pill!
Structural Change =!
    Social Turmoil!
"  Power    & profits!
"  Relationships!

"  Roles    & responsibilities!
"  Social   norms & values!
Mind-blowing Change!


We all have access to the tools of
 of design, production, distribution
 & communication. Cheap & mobile.!
A New Role for Mediating
      Institutions!
20th Century!

       •  High   costs!
    •  Geographic   limits!
 •  Cumbersome      logistics!
•  Limited   communications!
Capital & People!




Realovoto.com




                               Treehugger.com
Practical Solution =!
Centralized Institution!

"   Production   schedules!
"   Distribution   networks!
"   Rules   and regulations!
"   Mass    markets!
Institutions Shaped
      Our Lives!
•  Language!

•  Habits!

•  Rewards!

•  Character!
Results We Had to Live With!


One Size Fits All Solutions!


Take It or Leave It Decisions!


Change = Influence Those in Power!
20th Century!


 A critical need:!
Affordable Access!
Practical Response!

•  Pool    our resources!
•  Share    costs and “goods”!
•  Hire   professionals!
•  Elect   representatives!
•    Access to information =
     Public libraries!
•    Access to education =
     Public schools!
•    Access to health care =
     Public health insurance!
•    Access to utilities =
     Quasi-public, regulated industries !
20th Century Public Work!



  Create, govern & fund
   public institutions.!
Who Does !
      Public Work?!

Over past 50 years, we have
 shifted from governors of
 public services to
 consumers of public
 services.!
Then, the big change!



Costs moving toward zero!
Choice!




  Single songs available at Walmart = 50,000
                     versus
Single songs available on Rhapsody = >400,000
                                      Raymond van Dongelen, 2005
Customization!
Participation!
(prosumers)!
Collaboration!
Socialization!
Self-Organization 2.0!
DIY/Guerrilla Repairs !
New Attitudes!
Given the opportunity, people prefer
 to decide and do things for
 themselves on their terms.!


People are willing, often prefer, to
 by-pass traditional institutions.!
New Behaviors!

•    Reject authority!
•    Think like consumers!
•    Retreat to comfortable
     communities!
•    Give-in to immediate desires at
     expense of long-term needs!
How Do Institutions
            Respond?!

"     Record        "     Schools!
      Companies!
                    "     Publishing
"     Doctors!            Companies!
"     Newspapers!   "     Libraries?!
Save Our __________________
Preserve the
     Institution!
How can we renew (protect)
people’s demand for what we
already do – so we don’t have
          to change?!
Hear What We !
      Want to Hear!
Consensus in 1995: “Roll the Presses.”!

“With few exceptions, virtually everyone
 agrees that new media is merely a
 supplement to the traditional print paper.”!
Deaf to Emerging
         Aspirations!
Buried in the Report:!
"   People
        want more choice and
 control in how they receive their
 news.!
"   People
        want greater interaction
 with journalists and each other.!
Don’t Pay Enough Attention
  to Structural Changes
  that Will Force Change!
What’s Next?!?!


Our institutions, our economy, our
 culture were built on assumption
 that resources are scarce and
 costs are high.!
What’s Next?!?!


Neither individuals nor institutions
 are certain how to navigate the new
 context.!
Fundamental Questions!

What requires public work –
 beyond access?!


What institutions can best
 support this work?!
Start with the needs of
     the community.!


Set aside the needs of
    the institution.!
Tensions people express!

•    Poised to be “doers” – searching
     for meaningful ways to contribute!
•    Overwhelmed by access – seeking to
     live with greater intention!
•    Security & identity up in the air –
     what kind of culture do we want!
Implications for !
           Public Institutions!


•    Help communities name work they can
     (and should) do together!
•    Eliminate the walls between community
     and institution (not just a place to go)!
Implications for!
          Public Institutions!

•    Maximize value-added of professionals
     and experts!
•    Help people to do new kinds of public
     work – do things for the community
     not just the institution!
Rediscovering Public Work!
Knowledge & Information!
•    Capture narratives that bring people
     together & move people forward!
•    Produce and curate local knowledge –
     build a civic information corps!
•    Identify resources available to
     support community needs!
Rediscovering Public Work!

Social Networks!
•    Deepen place based relationships!
•    Help people build “bridging”
     relationships!
•    Facilitate conversations among groups
     that need to come together!
Rediscovering Public Work!
Action!
•    Connect experts & mentors with
     people who need support!
•    Provide “studio time” for people to
     produce “goods”!
•    Build & support public work 2.0
     platforms – help people contribute!
Rebuild Emotional
Attachment to Community!
•  Known   and in the know!
•  Socially   connected!
•  Do   meaningful work together!
•  Share   a sense of purpose!
How to Connect with Me:!

 www.slideshare.net/johncr8on!
 john@creighton.com!
 www.johncr8on.com!
 twitter@johncr8on!
 www.facebook.com/johncr8on!

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Douglas County Libraries

  • 1. Rediscovering Public Work! Douglas County Libraries! June 17, 2011! Presented by John Creighton! www.slideshare.net/johncr8on!
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  • 7. Attitudes toward Institutions! Trust = Historic Lows!
  • 8. Pollsters Ask! What would lead you to trust government more?!
  • 9. People Say! 1.  Demonstrate performance! 2.  Be transparent – show us how you spend our money! 3.  Eliminate waste, fraud and abuse!
  • 10. We say…! We already do all those things.! It must be a communications problem.! We just need to get better at selling ourselves.!
  • 11. Performance ! Financial Support!
  • 13. People seek out experiences with less regard for traditional boundaries of time or place. !
  • 14. People are poised to be “doers” eager to tackle meaningful challenges as active participants. !
  • 15. For the first time in history, we are shifting from a community centric to ! individual centric society.!
  • 16. People are overwhelmed with access. A new challenge for individuals and society is how to effectively manage abundance.!
  • 17. Those things in our lives that give us a sense of identity and security are extinct, elusive, temporary and/or fragmented.!
  • 19. 20th Century Institutions! •  Designed to serve geographic communities – on set schedules.! •  Treat people as passive consumers – rely on professionals & officials to decide and do things for people.!
  • 20. 20th Century Institutions! •  Require people to conform – put the needs of the institution ahead of individuals.! •  Were created to solve the problems of scarce resources and limited access.!
  • 21. 20th Century Institutions! •  Derive emotional support from the same sources that give people a sense of identity and security.!
  • 23. A Different World! Six Families with Elementary School Aged Children ! Six Different Schools !
  • 26. Now:! Choice is non-negotiable! 40%! Same Family = ! Different School for each child!
  • 29. What makes school choice possible?!
  • 30. Cars per driver! •  1960 = .85! •  1980 = 1.08! •  2009 = 1.17! Households with 2+ Cars in 2009:! 57.5%!
  • 31. Culture Follows Structure! sjh foto (Flickr)
  • 32. Amish are mindful that structural changes can disrupt culture.! They ask, how do we keep culture static?! The rest of us pretend that culture is static. Or, perhaps shapes structures.! We are left to deal with! a culture turned on its head. !
  • 33. Structural Change =! Social Turmoil! "  Assembly Line! "  Telephone! "  The Pill!
  • 34. Structural Change =! Social Turmoil! "  Power & profits! "  Relationships! "  Roles & responsibilities! "  Social norms & values!
  • 35. Mind-blowing Change! We all have access to the tools of of design, production, distribution & communication. Cheap & mobile.!
  • 36. A New Role for Mediating Institutions!
  • 37. 20th Century! •  High costs! •  Geographic limits! •  Cumbersome logistics! •  Limited communications!
  • 39. Practical Solution =! Centralized Institution! "   Production schedules! "   Distribution networks! "   Rules and regulations! "   Mass markets!
  • 40. Institutions Shaped Our Lives! •  Language! •  Habits! •  Rewards! •  Character!
  • 41. Results We Had to Live With! One Size Fits All Solutions! Take It or Leave It Decisions! Change = Influence Those in Power!
  • 42. 20th Century! A critical need:! Affordable Access!
  • 43. Practical Response! •  Pool our resources! •  Share costs and “goods”! •  Hire professionals! •  Elect representatives!
  • 44. •  Access to information = Public libraries! •  Access to education = Public schools! •  Access to health care = Public health insurance! •  Access to utilities = Quasi-public, regulated industries !
  • 45. 20th Century Public Work! Create, govern & fund public institutions.!
  • 46. Who Does ! Public Work?! Over past 50 years, we have shifted from governors of public services to consumers of public services.!
  • 47. Then, the big change! Costs moving toward zero!
  • 48. Choice! Single songs available at Walmart = 50,000 versus Single songs available on Rhapsody = >400,000 Raymond van Dongelen, 2005
  • 54. New Attitudes! Given the opportunity, people prefer to decide and do things for themselves on their terms.! People are willing, often prefer, to by-pass traditional institutions.!
  • 55. New Behaviors! •  Reject authority! •  Think like consumers! •  Retreat to comfortable communities! •  Give-in to immediate desires at expense of long-term needs!
  • 56. How Do Institutions Respond?! "   Record "   Schools! Companies! "   Publishing "   Doctors! Companies! "   Newspapers! "   Libraries?!
  • 58. Preserve the Institution! How can we renew (protect) people’s demand for what we already do – so we don’t have to change?!
  • 59. Hear What We ! Want to Hear! Consensus in 1995: “Roll the Presses.”! “With few exceptions, virtually everyone agrees that new media is merely a supplement to the traditional print paper.”!
  • 60. Deaf to Emerging Aspirations! Buried in the Report:! "   People want more choice and control in how they receive their news.! "   People want greater interaction with journalists and each other.!
  • 61. Don’t Pay Enough Attention to Structural Changes that Will Force Change!
  • 62. What’s Next?!?! Our institutions, our economy, our culture were built on assumption that resources are scarce and costs are high.!
  • 63. What’s Next?!?! Neither individuals nor institutions are certain how to navigate the new context.!
  • 64. Fundamental Questions! What requires public work – beyond access?! What institutions can best support this work?!
  • 65. Start with the needs of the community.! Set aside the needs of the institution.!
  • 66. Tensions people express! •  Poised to be “doers” – searching for meaningful ways to contribute! •  Overwhelmed by access – seeking to live with greater intention! •  Security & identity up in the air – what kind of culture do we want!
  • 67. Implications for ! Public Institutions! •  Help communities name work they can (and should) do together! •  Eliminate the walls between community and institution (not just a place to go)!
  • 68. Implications for! Public Institutions! •  Maximize value-added of professionals and experts! •  Help people to do new kinds of public work – do things for the community not just the institution!
  • 69. Rediscovering Public Work! Knowledge & Information! •  Capture narratives that bring people together & move people forward! •  Produce and curate local knowledge – build a civic information corps! •  Identify resources available to support community needs!
  • 70. Rediscovering Public Work! Social Networks! •  Deepen place based relationships! •  Help people build “bridging” relationships! •  Facilitate conversations among groups that need to come together!
  • 71. Rediscovering Public Work! Action! •  Connect experts & mentors with people who need support! •  Provide “studio time” for people to produce “goods”! •  Build & support public work 2.0 platforms – help people contribute!
  • 72. Rebuild Emotional Attachment to Community! •  Known and in the know! •  Socially connected! •  Do meaningful work together! •  Share a sense of purpose!
  • 73. How to Connect with Me:! www.slideshare.net/johncr8on! john@creighton.com! www.johncr8on.com! twitter@johncr8on! www.facebook.com/johncr8on!