19. 20th Century Institutions!
• Designed to serve geographic
communities – on set schedules.!
• Treat people as passive
consumers – rely on
professionals & officials to
decide and do things for people.!
20. 20th Century Institutions!
• Require people to conform – put
the needs of the institution
ahead of individuals.!
• Were created to solve the
problems of scarce resources
and limited access.!
21. 20th Century Institutions!
• Derive emotional support from the
same sources that give people a
sense of identity and security.!
32. Amish are mindful that structural
changes can disrupt culture.!
They ask, how do we keep culture
static?!
The rest of us pretend that culture is
static. Or, perhaps shapes structures.!
We are left to deal with!
a culture turned on its head. !
43. Practical Response!
• Pool our resources!
• Share costs and “goods”!
• Hire professionals!
• Elect representatives!
44. • Access to information =
Public libraries!
• Access to education =
Public schools!
• Access to health care =
Public health insurance!
• Access to utilities =
Quasi-public, regulated industries !
54. New Attitudes!
Given the opportunity, people prefer
to decide and do things for
themselves on their terms.!
People are willing, often prefer, to
by-pass traditional institutions.!
55. New Behaviors!
• Reject authority!
• Think like consumers!
• Retreat to comfortable
communities!
• Give-in to immediate desires at
expense of long-term needs!
56. How Do Institutions
Respond?!
" Record " Schools!
Companies!
" Publishing
" Doctors! Companies!
" Newspapers! " Libraries?!
58. Preserve the
Institution!
How can we renew (protect)
people’s demand for what we
already do – so we don’t have
to change?!
59. Hear What We !
Want to Hear!
Consensus in 1995: “Roll the Presses.”!
“With few exceptions, virtually everyone
agrees that new media is merely a
supplement to the traditional print paper.”!
60. Deaf to Emerging
Aspirations!
Buried in the Report:!
" People
want more choice and
control in how they receive their
news.!
" People
want greater interaction
with journalists and each other.!
61. Don’t Pay Enough Attention
to Structural Changes
that Will Force Change!
65. Start with the needs of
the community.!
Set aside the needs of
the institution.!
66. Tensions people express!
• Poised to be “doers” – searching
for meaningful ways to contribute!
• Overwhelmed by access – seeking to
live with greater intention!
• Security & identity up in the air –
what kind of culture do we want!
67. Implications for !
Public Institutions!
• Help communities name work they can
(and should) do together!
• Eliminate the walls between community
and institution (not just a place to go)!
68. Implications for!
Public Institutions!
• Maximize value-added of professionals
and experts!
• Help people to do new kinds of public
work – do things for the community
not just the institution!
69. Rediscovering Public Work!
Knowledge & Information!
• Capture narratives that bring people
together & move people forward!
• Produce and curate local knowledge –
build a civic information corps!
• Identify resources available to
support community needs!
70. Rediscovering Public Work!
Social Networks!
• Deepen place based relationships!
• Help people build “bridging”
relationships!
• Facilitate conversations among groups
that need to come together!
71. Rediscovering Public Work!
Action!
• Connect experts & mentors with
people who need support!
• Provide “studio time” for people to
produce “goods”!
• Build & support public work 2.0
platforms – help people contribute!
72. Rebuild Emotional
Attachment to Community!
• Known and in the know!
• Socially connected!
• Do meaningful work together!
• Share a sense of purpose!
73. How to Connect with Me:!
www.slideshare.net/johncr8on!
john@creighton.com!
www.johncr8on.com!
twitter@johncr8on!
www.facebook.com/johncr8on!