In every major category, the two leaders are usually defined by either red or blue. Here we see which color is more successful.

1. Which Color Ensures More Success for your Brand?
@JimMacLeod

2. Think about your favorite products. What color comes to mind
when you think of them? Now, what color comes to mind when
you think of their competition? There’s a pretty good chance that
you’ve envisioned red and blue for the two companies.
Over the years I’ve noticed one major trend across many different
industries: the two leaders usually “own” either red or blue as their
primary corporate color.

3. Cola Wars
Coca-Cola: 17.6% / Pepsi: 8.8%
Market Share

4. World Series Championships
Boston Red Sox: 8 / New York Yankees: 27
Wins

5. Presidential Elections
Republicans: 18 / Democrats: 15
Wins

6. Big Box Chains
Target: $72.6 / Wal-Mart: $482.2
Revenue in Billions

7. Comic Books
Marvel: 36.78% / DC Comics 32.47%
Market Share

8. Budweiser
Budweiser: 1,978.5 / Bud Light: 4,866.9
Liters Sold in Millions

9. Cable Providers
Comcast: 22.6M / Time Warner Cable: 11.2M
Video Subscribers

10. Cable News Networks
CNN: 535,000 / FOX News: 1,720,000
Prime Time Viewers

11. Full Time Staff

12. Online Video
YouTube: 7 billion / Facebook: 4 billion
Daily Video Views

13. Or ...

14. follow the lead of the most successful company
in history and go with white.

15. Republicans/Democrats
https://en.wikipedia.org/wiki/List_of_Presidents_of_the_United_States_by_political_affiliation
Coke/Pepsi
http://adage.com/article/cmo-strategy/pepsi-passes-diet-coke-market-share/297790/
Marvel/DC
http://www.comichron.com/monthlycomicssales/2014.html
Bud/Bud Light
http://qz.com/420295/americans-claim-to-love-craft-beer-but-they-actually-buy-bud-light/
Comcast/TWC
https://en.wikipedia.org/wiki/Attempted_purchase_of_Time_Warner_Cable_by_Comcast
CNN/FOX
http://www.huffingtonpost.com/2015/04/01/cable-news-ratings-q1-2015-cnn-msnbc_n_6984866.html
Fire/Police
http://nfpatoday.blog.nfpa.org/2013/10/new-report-on-the-number-of-firefighters-and-fire-departments-
in-the-us.html, https://en.wikipedia.org/wiki/Law_enforcement_in_the_United_States
Facebook/YouTube
http://www.forbes.com/sites/edmundingham/2015/04/28/4-billion-vs-7-billion-can-facebook-overtake-
youtube-as-no-1-for-video-views-and-advertisers/
Apple
http://www.forbes.com/sites/benzingainsights/2012/08/21/apple-now-most-valuable-company-in-history/ @JimMacLeod
JimMacLeod.com