Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Jan Dawson
Chief Analyst
(408) 744-6244
jan@jackdawresearch.com
@jandawson
TWITTER Q4 2015
EARNINGS SLIDES
2
• This deck is part of the Jackdaw Research Quarterly Company Decks
subscription service, and is one of about a dozen si...
3
The charts in this deck are based on the company’s
reported financial and operating metrics, together with
other metrics ...
4
• In Q1 2015, Twitter discontinued two metrics it had previously reported: Timeline
views per monthly active user, and a...
5 Source: Twitter reporting, Jackdaw Research analysis
REVENUES
$ THOUSANDS
0
100,000
200,000
300,000
400,000
500,000
600,...
6 Source: Twitter reporting, Jackdaw Research analysis
REVENUES BY SOURCE
$ THOUSANDS
0
100,000
200,000
300,000
400,000
50...
7 Source: Twitter reporting, Jackdaw Research analysis
AD REVENUE
$ THOUSANDS
0
100,000
200,000
300,000
400,000
500,000
60...
8 Source: Twitter reporting, Jackdaw Research analysis
REVENUES BY SOURCE
% OF TOTAL REVENUES
0%
25%
50%
75%
100%
Q1 2011 ...
9 Source: Twitter reporting, Jackdaw Research analysis
DATA LICENSING AND OTHER
AS A % OF REVENUE
0%
10%
20%
30%
40%
Q1 20...
10 Source: Twitter reporting, Jackdaw Research analysis
GEOGRAPHIC SPLITS
INTERNATIONAL SHARE OF MAUS AND OF REVENUES
0%
2...
11 Source: Twitter reporting, Jackdaw Research analysis
MOBILE AD REVENUE
% OF TOTAL AD REVENUE FROM MOBILE DEVICES
0%
10%...
12 Source: Twitter reporting, Jackdaw Research analysis
AD REVENUE BY DEVICE
ESTIMATED MOBILE VS. NON-MOBILE AD REVENUE, $...
13 Source: Twitter reporting, Jackdaw Research analysis
MARGINS
-300%
-225%
-150%
-75%
0%
75%
Q1 2011 Q3 2011 Q1 2012 Q3 2...
14 Source: Twitter reporting, Jackdaw Research analysis
COST COMPONENTS
EXCLUDING STOCK-BASED COMPENSATION, AS A % OF REVE...
15 Source: Twitter reporting, Jackdaw Research analysis
OPERATING INCOME & MARGIN
ADJUSTED FOR STOCK-BASED COMPENSATION
-6...
16 Source: Twitter reporting, Jackdaw Research analysis
MONTHLY ACTIVE USERS
INCLUDING “SMS FAST FOLLOWERS”, MILLIONS
0
50...
17 Source: Twitter reporting, Jackdaw Research analysis
MONTHLY ACTIVE USERS
MONETIZABLE MAUS, EXCLUDING “SMS FAST FOLLOWE...
18 Source: Twitter reporting, Jackdaw Research analysis
MONTHLY ACTIVE USERS
SPLIT BY TRADITIONAL MAUS AND SMS FAST FOLLOW...
19 Source: Twitter reporting, Jackdaw Research analysis
MONTHLY ACTIVE USERS
BY GEOGRAPHY
0
50,000
100,000
150,000
200,000...
-5,000
0
5,000
10,000
15,000
20,000
25,000
Q2 2010 Q4 2010 Q2 2011 Q4 2011 Q2 2012 Q4 2012 Q2 2013 Q4 2013 Q2 2014 Q4 2014...
21 Source: Twitter reporting, Jackdaw Research analysis
MONTHLY ACTIVE USERS
YEAR ON YEAR GROWTH
0
10,000
20,000
30,000
40...
-80%
-60%
-40%
-20%
0%
20%
40%
Q1 2013Q2 2013Q3 2013Q4 2013Q1 2014Q2 2014Q3 2014Q4 2014Q1 2015Q2 2015Q3 2015Q4 2015
22 Sou...
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
Q1 2013Q2 2013Q3 2013Q4 2013Q1 2014Q2 2014Q3 2014Q4 2014Q1 2015Q2 2015Q3 2015Q4 20...
24 Source: Twitter reporting, Jackdaw Research analysis
AD ENGAGEMENT
YEAR ON YEAR GROWTH
0%
100%
200%
300%
400%
500%
600%...
25 Source: Twitter reporting, Jackdaw Research analysis
AD ENGAGEMENT
QUARTER ON QUARTER GROWTH
-50%
-25%
0%
25%
50%
75%
1...
26 Source: Twitter reporting, Jackdaw Research analysis
AD REVENUE PER MAU, $
TWITTER VS. FACEBOOK
0.00
0.50
1.00
1.50
2.0...
27 Source: Twitter reporting, Jackdaw Research analysis
REVENUE PER MAU, $
BY GEOGRAPHY
0.00
1.00
2.00
3.00
4.00
5.00
6.00...
28 Source: Twitter reporting, Jackdaw Research analysis
REVENUE PER MAU, US, $
TWITTER VS. FACEBOOK
0
5
10
15
Q1 2013 Q2 2...
29 Source: Twitter reporting, Jackdaw Research analysis
CAPITAL SPENDING
$ THOUSANDS (LEFT AXIS), AND CAPITAL INTENSITY (C...
Jan Dawson
Chief Analyst
(408) 744-6244
jan@jackdawresearch.com
@jandawson
FOR ANY QUESTIONS,
PLEASE CONTACT:
Upcoming SlideShare
Loading in …5
×
Upcoming SlideShare
First Round LP Letter Q4 2015
Next
Download to read offline and view in fullscreen.

527

Share

Download to read offline

28 Source: Twitter reporting, Jackdaw Twitter Q4 2015 Earnings Deck

Download to read offline

28 Source: Twitter reporting, Jackdaw Research analysis
REVENUE PER MAU, US, $
TWITTER VS. FACEBOOK
0
5
10
15
Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015
Twitter revenue per MAU: US Facebook ARPU: US & Canada

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • SiannRorke

    Jan. 30, 2021
  • mehtaparth09

    Jan. 25, 2021
  • BerndNgele

    Dec. 12, 2020
  • RajeshKanjoor

    Dec. 8, 2020
  • ABHIMANYUGAYEN

    Aug. 2, 2020
  • EmmaleeLynn

    Jun. 2, 2020
  • LuisaDelPinoLemoine

    May. 24, 2020
  • UdokaDanielOkwaje

    May. 23, 2020
  • ThanhNguyen491

    May. 21, 2020
  • VladimirGalliardt

    Mar. 27, 2020
  • GolnazGhaffari

    Feb. 22, 2020
  • Leo230591

    Jul. 18, 2019
  • AbdulMajeedMD

    May. 2, 2019
  • JimmyLustig

    Mar. 5, 2019
  • rod-thomas

    Feb. 28, 2019
  • ahmadsafirun

    Jan. 30, 2019
  • ShamsEldeenMagdy

    Jan. 8, 2019
  • BamideleOladimeji

    Nov. 30, 2018
  • ShawnNutley1

    Nov. 27, 2018
  • JoonYoung1

    Oct. 25, 2018

28 Source: Twitter reporting, Jackdaw Research analysis REVENUE PER MAU, US, $ TWITTER VS. FACEBOOK 0 5 10 15 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Twitter revenue per MAU: US Facebook ARPU: US & Canada

Views

Total views

64,140

On Slideshare

0

From embeds

0

Number of embeds

357

Actions

Downloads

133

Shares

0

Comments

0

Likes

527

×