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First Round LP Letter Q4 2015
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-80% -60% -40% -20% 0% Twitter Q4 2015 Earnings Deck

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-80%
-60%
-40%
-20%
0%
20%
40%
Q1 2013Q2 2013Q3 2013Q4 2013Q1 2014Q2 2014Q3 2014Q4 2014Q1 2015Q2 2015Q3 2015Q4 2015
22 Source: Twitter reporting, Jackdaw Research analysis
COST PER (AD) ENGAGEMENT
YEAR ON YEAR GROWTH
“Average cost-per-engagement (CPE) fell 41% year over year,
due primarily to the shift to auto-play video, which delivers
more engagement at a much lower average CPE than click-
to-play video ads. ” – Twitter earnings call, Q3 2015

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-80% -60% -40% -20% 0% 20% 40% Q1 2013Q2 2013Q3 2013Q4 2013Q1 2014Q2 2014Q3 2014Q4 2014Q1 2015Q2 2015Q3 2015Q4 2015 22 Source: Twitter reporting, Jackdaw Research analysis COST PER (AD) ENGAGEMENT YEAR ON YEAR GROWTH “Average cost-per-engagement (CPE) fell 41% year over year, due primarily to the shift to auto-play video, which delivers more engagement at a much lower average CPE than click- to-play video ads. ” – Twitter earnings call, Q3 2015

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