Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
AI eats UX Opening Talk 20170422
Next
Download to read offline and view in fullscreen.

Share

UX IN AN AI WORLD

Download to read offline

UX IN AN AI WORLD

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

UX IN AN AI WORLD

  1. 1. 8/15/17 UX IN AN AI WORLD The Future of Experience Design
  2. 2. 2
  3. 3. 3
  4. 4. 4 LABS
  5. 5. 5 GREAT EXPERIENCE
  6. 6. 6 BAD EXPERIENCE
  7. 7. 7 GOOD EXPERIENCE
  8. 8. 8 Invisible experience.
  9. 9. 9 GREAT EXPERIENCE
  10. 10. 10 GREAT EXPERIENCE
  11. 11. 11 Memorable experience.
  12. 12. 12 UX FOR AI
  13. 13. 13 UX DESIGN - CURRENT MODEL PERSONA DATA BEHAVIOR DATA DESIGNBUILD TEST / MEASURE
  14. 14. 14 ISSUES -Slow -Hard to scale -Requires a lot of people -Not entirely accurate -Aggregate…not really “personalized” -Incremental success -Big ideas?
  15. 15. 15 UX DESIGN - AI MODEL PERSONA DATA BEHAVIOR DATA DESIGN BUILD AI TEST / MEASURE
  16. 16. 16 PERPETUAL PERSONALIZATION AI
  17. 17. 17 What does that mean for UX design?
  18. 18. 18 Systems & patterns.
  19. 19. 19 PERPETUAL PERSONALIZATION
  20. 20. 21 UX DESIGN - AI MODEL DESIGN BUILD AI PERSONA DATA BEHAVIOR DATA TEST / MEASURE
  21. 21. 22 Understanding data.
  22. 22. 23 PERSONAS & BEHAVIORS PERSONA DATA BEHAVIOR DATA GENDER AGE LOCATION OCCUPATION INCOME BROWSER / DEVICE SOURCE VISITS PURCHASES OTHER SITES
  23. 23. 24 PERSONAS & BEHAVIORS PERSONA DATA BEHAVIOR DATA GENDER AGE LOCATION OCCUPATION INCOME BROWSER / DEVICE SOURCE VISITS PURCHASES OTHER SITES
  24. 24. 25
  25. 25. 27 PERSONAS & BEHAVIORS PERSONA DATA BEHAVIOR DATA GENDER AGE LOCATION OCCUPATION INCOME BROWSER / DEVICE SOURCE VISITS PURCHASES OTHER SITES
  26. 26. 28
  27. 27. 30 RULES PERSONA DATA GENDER AGE LOCATION OCCUPATION INCOME BEHAVIOR DATA BROWSER / DEVICE SOURCE VISITS PURCHASES OTHER SITES EXPERIENCE
  28. 28. 31 RULES PERSONA DATA BEHAVIOR DATA EXPERIENCE SUCCESS CRITERIA YES OR NO? AI A B
  29. 29. 32 RULES PERSONA DATA BEHAVIOR DATA EXPERIENCE SUCCESS CRITERIA YES OR NO? AI A B
  30. 30. 33 PRODUCTS / TOOLS
  31. 31. 36 GREAT EXPERIENCE
  32. 32. 37 Everyone’s experience is unique.
  33. 33. 38 EVERYONE’S EXPERIENCE IS UNIQUE “GET IT DONE” SHOPPER VIDEO SHOPPER COMPARISON SHOPPER
  34. 34. 39 EVERYONE’S EXPERIENCE IS UNIQUE “GET IT DONE” SHOPPER VIDEO SHOPPER COMPARISON SHOPPER
  35. 35. 41 EVERYONE’S EXPERIENCE IS UNIQUE “GET IT DONE” SHOPPER VIDEO SHOPPER COMPARISON SHOPPER
  36. 36. 44 NO LONGER JUST A/B A B
  37. 37. 45 DESIGNING SYSTEMS FOR AI A B E C D
  38. 38. 46 PERPETUAL PERSONALIZATION A / B / C A / B D / E A / B / D B / C B / D A / B / E B / E D / E C / E
  39. 39. 47 SMART PRODUCTS
  40. 40. 48 Success criteria?
  41. 41. 49
  42. 42. 50
  43. 43. 51
  44. 44. 52
  45. 45. 53 CHALLENGES -Daily activity can vary -Various user roles & permissions -New features & functionality -Too helpful
  46. 46. 54
  47. 47. 55 MOVE FROM INTERFACE SYSTEMS TO… A B E C D
  48. 48. 56 …PREDICTIVE PATTERNS
  49. 49. 57 …PREDICTIVE PATTERNS A B C
  50. 50. 58 MORE HUMAN
  51. 51. 59 MOODS
  52. 52. 60
  53. 53. 61
  54. 54. 62 PERSONAS & BEHAVIORS PERSONA DATA BEHAVIOR DATA GENDER AGE LOCATION OCCUPATION INCOME BROWSER / DEVICE SOURCE VISITS PURCHASES OTHER SITES
  55. 55. 63 PERSONAS & BEHAVIORS WITH PERSONALITY INSIGHTS PERSONA DATA BEHAVIOR DATA GENDER AGE LOCATION OCCUPATION INCOME BROWSER / DEVICE SOURCE VISITS PURCHASES OTHER SITES FEELING PERSONALITY
  56. 56. 66
  57. 57. 67 Thank you. @GADSBYO3WORLD WWW.O3WORLD.COM
  • sbcho

    Oct. 17, 2019
  • SantoshBharti1

    Apr. 12, 2019
  • tapd98

    Aug. 1, 2018
  • pratgs

    Jun. 12, 2018
  • LalitkumarMishallCIP

    Apr. 6, 2018
  • ZekeBergida

    Nov. 5, 2017
  • UnaTeng

    Sep. 14, 2017

UX IN AN AI WORLD

Views

Total views

3,349

On Slideshare

0

From embeds

0

Number of embeds

2,875

Actions

Downloads

26

Shares

0

Comments

0

Likes

7

×