SlideShare una empresa de Scribd logo
1 de 15
Descargar para leer sin conexión
How to reach your marketHow to reach your marketHow to reach your marketHow to reach your market
www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com
Jackie Cook, Founder, CQ 4 Small Biz
January 2016
About meAbout meAbout meAbout me
• Over 15 years
experience in business
to business (B2B) and
services marketing
• Qualifications
including CIM and MSC
• Member of:
• Marketing roles with:
www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com
including CIM and MSC
from:
• Marketing roles with:
CQ 4 Small Biz ClientsCQ 4 Small Biz ClientsCQ 4 Small Biz ClientsCQ 4 Small Biz Clients
www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com
Where to startWhere to startWhere to startWhere to start
• Why you?
• What is your Unique
Selling Point (USP)?
• What problem is your
product or service
www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com
product or service
going to solve?
• Where are you really
adding value?
Marketing communication toolsMarketing communication toolsMarketing communication toolsMarketing communication tools
• Advertising and sponsorship
• Marketing materials, including:
– Brochures, flyers, promotional items, branded clothing
• Public Relations (PR)
• Events, including:
– exhibitions, trade shows, seminars, corporate hospitality,
www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com
– exhibitions, trade shows, seminars, corporate hospitality,
lunches, networking events
• Digital marketing, including:
– social media, e-shots, e-commerce
• Direct mail
• Point of Sale material
• Internal marketing, including:
– presentations, newsletters
What to put in a marketingWhat to put in a marketingWhat to put in a marketingWhat to put in a marketing
communications plan?communications plan?communications plan?communications plan?
• Who are your customers?
• What do they read/watch etc?
• Where are they?
• What is your USP?
• When will you promote it?
www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com
• When will you promote it?
• Why are you communicating?
• How are you going to do it?
What your marketingWhat your marketingWhat your marketingWhat your marketing
communications need to docommunications need to docommunications need to docommunications need to do
Your comms should:
• Gain people’s
Attention
• Keep their
Interest
Your customer will then:
• Be aware of your
product or service
• Be curious and find
www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com
Interest
• Create a
Desire
• Call them to
Action
•
out more
• Want the product or
service
• Take action, contact
you
Hints and tipsHints and tipsHints and tipsHints and tips
• Focus!
– Be clear who your audience is, you can’t please all the
people all the time – particularly as a start up!
• Tell ‘em, Tell ‘em and Tell ‘em again!
– Dripping tap approach, repeat your message in different
www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com
– Dripping tap approach, repeat your message in different
ways, they won’t take it in first time, keep telling people
what you do
• People talk – use it to your advantage
– Use the power of referral and who you know (network)
Hints and tipsHints and tipsHints and tipsHints and tips
• Good product or service sells
– Get testimonials asap, then someone else is telling your
potential customers how good you are
• Long term relationship not a one night stand
– It’s not about a one off sale, it’s about building
www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com
– It’s not about a one off sale, it’s about building
advocates of your product/service so you get repeat
business and they spread the word
• Be consistent and credible
– If you can’t seem like you are sure about your product or
service, how do you expect customers to believe you
Free stuff!Free stuff!Free stuff!Free stuff!
That needs time not moneyThat needs time not moneyThat needs time not moneyThat needs time not money
• Social media
– your time but that’s
cheaper than
advertising at the start
– pick what’s right for
• Scheduling your social
media
www.hootsuite.com
www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com
– pick what’s right for
your market
• Facebook, LinkedIn,
Twitter, YouTube,
Pinterest, Instagram,
Google +, FourSquare,
Flickr etc
• Eshots
www.mailchimp.com
Free stuff!Free stuff!Free stuff!Free stuff!
That needs time not moneyThat needs time not moneyThat needs time not moneyThat needs time not money
• PR
– What?
– When?
– Where?
– Who?
– Why?
www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com
– Why?
– How?
– Make sure you answer
the so what factor!
Free stuff!Free stuff!Free stuff!Free stuff!
That needs time not moneyThat needs time not moneyThat needs time not moneyThat needs time not money
• Awards entries
– free PR
– added credibility
www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com
Free stuff!Free stuff!Free stuff!Free stuff!
That needs time not moneyThat needs time not moneyThat needs time not moneyThat needs time not money
• Networking – go tell
people what you do,
your passion and
enthusiasm will sell!
www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com
How to be successful at marketing…How to be successful at marketing…How to be successful at marketing…How to be successful at marketing…
• Understand your
market/sector
• Set clear targets and
budgets
• Be clear about the
• Decide how you will
measure your
performance –
increased sales, direct
responses, editorial
coverage in press etc…
www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com
•
profile of your target
market
• Decide on the brand
and USP you want to
promote
• Produce a marketing
plan
coverage in press etc…
• Monitor and evaluate
the results of your
plans
• Learn and adapt for
future campaigns
Contact UsContact UsContact UsContact Us
CQ Strategic Marketing LtdCQ Strategic Marketing LtdCQ Strategic Marketing LtdCQ Strategic Marketing Ltd
Westthorpe Business Innovation Centre,
Westthorpe Fields Road, Killamarsh, Sheffield, S21 1TZ
Tel:Tel:Tel:Tel: 0114 399 1600
Mob:Mob:Mob:Mob: 07789 683373
www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com
EEEE----mail:mail:mail:mail: jackie@cqstrategicmarketing.co.uk
Website:Website:Website:Website: www.cqstrategicmarketing.co.uk
Skype:Skype:Skype:Skype: jackie.cqmarketing
Follow us on:Follow us on:Follow us on:Follow us on:

Más contenido relacionado

La actualidad más candente

Branding for start ups the Unspun way
Branding for start ups the Unspun wayBranding for start ups the Unspun way
Branding for start ups the Unspun waySomUnspun
 
Reinventing Your Business from Scratch by Shannon W. King
Reinventing Your Business from Scratch by Shannon W. KingReinventing Your Business from Scratch by Shannon W. King
Reinventing Your Business from Scratch by Shannon W. KingHomesPro from Homes.com
 
How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into MarketingEd Fry
 
How to Monetize Creativity and Solo-preneurship by Sahil Lavingia
How to Monetize Creativity and Solo-preneurship by Sahil LavingiaHow to Monetize Creativity and Solo-preneurship by Sahil Lavingia
How to Monetize Creativity and Solo-preneurship by Sahil LavingiaSathyanand S
 
Discover Retail - take a walk on the wild side...
Discover Retail - take a walk on the wild side...Discover Retail - take a walk on the wild side...
Discover Retail - take a walk on the wild side...Charlotte Chapman
 
Vermont HubSpot User Group INBOUND '15 Recap
Vermont HubSpot User Group INBOUND '15 RecapVermont HubSpot User Group INBOUND '15 Recap
Vermont HubSpot User Group INBOUND '15 RecapNew Breed
 
Secret Strategy You Need To Know About Organic Traffic - part 1
Secret Strategy You Need To Know About Organic Traffic  -  part 1Secret Strategy You Need To Know About Organic Traffic  -  part 1
Secret Strategy You Need To Know About Organic Traffic - part 1Sai Teja Ramesh
 
Kurt Shaver Social Selling slides Oct 2015 webinar
Kurt Shaver Social Selling slides Oct 2015 webinarKurt Shaver Social Selling slides Oct 2015 webinar
Kurt Shaver Social Selling slides Oct 2015 webinarWittyParrot
 
Why Write A Book - For Entrepreneurs
Why Write A Book - For EntrepreneursWhy Write A Book - For Entrepreneurs
Why Write A Book - For EntrepreneursKytka Hilmar-Jezek
 
Mark Sneider - How We've Built Our Business
Mark Sneider - How We've Built Our BusinessMark Sneider - How We've Built Our Business
Mark Sneider - How We've Built Our BusinessINBOUND
 
How to increase your reach by sue leonard
How to increase your reach by sue leonardHow to increase your reach by sue leonard
How to increase your reach by sue leonardSuelette Leonard
 
BNI Embarcadero | Marketing Makeover Team
BNI Embarcadero | Marketing Makeover TeamBNI Embarcadero | Marketing Makeover Team
BNI Embarcadero | Marketing Makeover Teamrepossible
 
Using Inbound Marketing to Source Interview and Hire Talent
Using Inbound Marketing to Source Interview and Hire TalentUsing Inbound Marketing to Source Interview and Hire Talent
Using Inbound Marketing to Source Interview and Hire TalentNew Breed
 
Start-up Branding (Strategy & Story)
Start-up Branding (Strategy & Story)Start-up Branding (Strategy & Story)
Start-up Branding (Strategy & Story)Jigyasa Laroiya
 
Are You a Freelancer? Here's Why You Should Stop Acting Like One
Are You a Freelancer? Here's Why You Should Stop Acting Like OneAre You a Freelancer? Here's Why You Should Stop Acting Like One
Are You a Freelancer? Here's Why You Should Stop Acting Like OneVirginia Bautista
 

La actualidad más candente (19)

Branding for start ups the Unspun way
Branding for start ups the Unspun wayBranding for start ups the Unspun way
Branding for start ups the Unspun way
 
Marketing your Company
Marketing your CompanyMarketing your Company
Marketing your Company
 
Reinventing Your Business from Scratch by Shannon W. King
Reinventing Your Business from Scratch by Shannon W. KingReinventing Your Business from Scratch by Shannon W. King
Reinventing Your Business from Scratch by Shannon W. King
 
How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into Marketing
 
Angel hack presentation
Angel hack presentationAngel hack presentation
Angel hack presentation
 
How to Monetize Creativity and Solo-preneurship by Sahil Lavingia
How to Monetize Creativity and Solo-preneurship by Sahil LavingiaHow to Monetize Creativity and Solo-preneurship by Sahil Lavingia
How to Monetize Creativity and Solo-preneurship by Sahil Lavingia
 
Discover Retail - take a walk on the wild side...
Discover Retail - take a walk on the wild side...Discover Retail - take a walk on the wild side...
Discover Retail - take a walk on the wild side...
 
Vermont HubSpot User Group INBOUND '15 Recap
Vermont HubSpot User Group INBOUND '15 RecapVermont HubSpot User Group INBOUND '15 Recap
Vermont HubSpot User Group INBOUND '15 Recap
 
Secret Strategy You Need To Know About Organic Traffic - part 1
Secret Strategy You Need To Know About Organic Traffic  -  part 1Secret Strategy You Need To Know About Organic Traffic  -  part 1
Secret Strategy You Need To Know About Organic Traffic - part 1
 
Kurt Shaver Social Selling slides Oct 2015 webinar
Kurt Shaver Social Selling slides Oct 2015 webinarKurt Shaver Social Selling slides Oct 2015 webinar
Kurt Shaver Social Selling slides Oct 2015 webinar
 
Why Write A Book - For Entrepreneurs
Why Write A Book - For EntrepreneursWhy Write A Book - For Entrepreneurs
Why Write A Book - For Entrepreneurs
 
Meeting My Clients
Meeting My ClientsMeeting My Clients
Meeting My Clients
 
Mark Sneider - How We've Built Our Business
Mark Sneider - How We've Built Our BusinessMark Sneider - How We've Built Our Business
Mark Sneider - How We've Built Our Business
 
Class 01 -_inbound_fundamentals_2015
Class 01 -_inbound_fundamentals_2015Class 01 -_inbound_fundamentals_2015
Class 01 -_inbound_fundamentals_2015
 
How to increase your reach by sue leonard
How to increase your reach by sue leonardHow to increase your reach by sue leonard
How to increase your reach by sue leonard
 
BNI Embarcadero | Marketing Makeover Team
BNI Embarcadero | Marketing Makeover TeamBNI Embarcadero | Marketing Makeover Team
BNI Embarcadero | Marketing Makeover Team
 
Using Inbound Marketing to Source Interview and Hire Talent
Using Inbound Marketing to Source Interview and Hire TalentUsing Inbound Marketing to Source Interview and Hire Talent
Using Inbound Marketing to Source Interview and Hire Talent
 
Start-up Branding (Strategy & Story)
Start-up Branding (Strategy & Story)Start-up Branding (Strategy & Story)
Start-up Branding (Strategy & Story)
 
Are You a Freelancer? Here's Why You Should Stop Acting Like One
Are You a Freelancer? Here's Why You Should Stop Acting Like OneAre You a Freelancer? Here's Why You Should Stop Acting Like One
Are You a Freelancer? Here's Why You Should Stop Acting Like One
 

Destacado (20)

Ihmtrend2012del1 kopia
Ihmtrend2012del1 kopiaIhmtrend2012del1 kopia
Ihmtrend2012del1 kopia
 
Navigating the Dining Halls in College
Navigating the Dining Halls in CollegeNavigating the Dining Halls in College
Navigating the Dining Halls in College
 
1st Annual UNH Peeps Show! Peep Your Way to Health
1st Annual UNH Peeps Show! Peep Your Way to Health 1st Annual UNH Peeps Show! Peep Your Way to Health
1st Annual UNH Peeps Show! Peep Your Way to Health
 
ChefsChoice Newspaper Editorial Coverage
ChefsChoice Newspaper Editorial CoverageChefsChoice Newspaper Editorial Coverage
ChefsChoice Newspaper Editorial Coverage
 
Caloosa Tech Times - November 2009
Caloosa Tech Times - November 2009Caloosa Tech Times - November 2009
Caloosa Tech Times - November 2009
 
Presentation1 STaR
Presentation1 STaRPresentation1 STaR
Presentation1 STaR
 
Battle royale learnings1.pdf
Battle royale learnings1.pdfBattle royale learnings1.pdf
Battle royale learnings1.pdf
 
Savethedate3
Savethedate3Savethedate3
Savethedate3
 
Good Advice
Good AdviceGood Advice
Good Advice
 
Jupiterimages Catalog
Jupiterimages CatalogJupiterimages Catalog
Jupiterimages Catalog
 
Earth Science Jeopardy
Earth Science JeopardyEarth Science Jeopardy
Earth Science Jeopardy
 
竺宇峰
竺宇峰竺宇峰
竺宇峰
 
Pesquisa Ibope Alvorada FM Março de 2012
Pesquisa Ibope Alvorada FM Março de 2012Pesquisa Ibope Alvorada FM Março de 2012
Pesquisa Ibope Alvorada FM Março de 2012
 
Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)
 
Sl Salon Ppt
Sl Salon PptSl Salon Ppt
Sl Salon Ppt
 
Magico
MagicoMagico
Magico
 
Amazonda
AmazondaAmazonda
Amazonda
 
Point pictux
Point pictuxPoint pictux
Point pictux
 
Atlanta Briefing Part 1
Atlanta Briefing Part 1Atlanta Briefing Part 1
Atlanta Briefing Part 1
 
Karina
KarinaKarina
Karina
 

Similar a 2016-Jan CQ 4 Small Biz How to reach your target market

Content strategies to engage your audience
Content strategies to engage your audienceContent strategies to engage your audience
Content strategies to engage your audiencenstaylor
 
2016 Business Olympics
2016 Business Olympics2016 Business Olympics
2016 Business Olympicspcomo
 
Scott Bishop Omaha Advertising Expo Slides - OAX
Scott Bishop Omaha Advertising Expo Slides - OAX Scott Bishop Omaha Advertising Expo Slides - OAX
Scott Bishop Omaha Advertising Expo Slides - OAX Scott Bishop
 
How to reach your target audience
How to reach your target audienceHow to reach your target audience
How to reach your target audienceQuibble
 
How to get coaching clients.
How to get coaching clients. How to get coaching clients.
How to get coaching clients. sandra kemayou
 
Patrick Biddescombe - Using Inbound to Source, Interview and Hire Talent
Patrick Biddescombe - Using Inbound to Source, Interview and Hire TalentPatrick Biddescombe - Using Inbound to Source, Interview and Hire Talent
Patrick Biddescombe - Using Inbound to Source, Interview and Hire TalentINBOUND
 
Innovating Beyond Technology #SageSummit
Innovating Beyond Technology #SageSummitInnovating Beyond Technology #SageSummit
Innovating Beyond Technology #SageSummitTom Hood, CPA,CITP,CGMA
 
Alexander Accountancy New To Business Seminar June 2015
Alexander Accountancy New To Business Seminar June 2015Alexander Accountancy New To Business Seminar June 2015
Alexander Accountancy New To Business Seminar June 2015Stuart Walton
 
The Guaranteed Steps To Fail At Networking - Uttoxeter June 2015
The Guaranteed Steps To Fail At Networking - Uttoxeter June 2015The Guaranteed Steps To Fail At Networking - Uttoxeter June 2015
The Guaranteed Steps To Fail At Networking - Uttoxeter June 2015Stuart Walton
 
SmashFly Transform: How PwC Changed Its Thinking to Better Attract Candidates
SmashFly Transform: How PwC Changed Its Thinking to Better Attract CandidatesSmashFly Transform: How PwC Changed Its Thinking to Better Attract Candidates
SmashFly Transform: How PwC Changed Its Thinking to Better Attract CandidatesSmashFly Technologies
 
Marketing march2014
Marketing march2014Marketing march2014
Marketing march2014devansroc
 
Startup weekend bahrain ppt
Startup weekend bahrain ppt Startup weekend bahrain ppt
Startup weekend bahrain ppt StartupWkndBH
 

Similar a 2016-Jan CQ 4 Small Biz How to reach your target market (20)

Content strategies to engage your audience
Content strategies to engage your audienceContent strategies to engage your audience
Content strategies to engage your audience
 
Marketing presentation
Marketing presentationMarketing presentation
Marketing presentation
 
2016 Business Olympics
2016 Business Olympics2016 Business Olympics
2016 Business Olympics
 
SLCHUG May 25, 2016
SLCHUG May 25, 2016SLCHUG May 25, 2016
SLCHUG May 25, 2016
 
Your Marketing Funnel
Your Marketing FunnelYour Marketing Funnel
Your Marketing Funnel
 
Scott Bishop Omaha Advertising Expo Slides - OAX
Scott Bishop Omaha Advertising Expo Slides - OAX Scott Bishop Omaha Advertising Expo Slides - OAX
Scott Bishop Omaha Advertising Expo Slides - OAX
 
Social entrepreneurship 2
Social entrepreneurship 2Social entrepreneurship 2
Social entrepreneurship 2
 
How to reach your target audience
How to reach your target audienceHow to reach your target audience
How to reach your target audience
 
What your clients really want is you!
What your clients really want is you!What your clients really want is you!
What your clients really want is you!
 
How to get coaching clients.
How to get coaching clients. How to get coaching clients.
How to get coaching clients.
 
Leadgen
LeadgenLeadgen
Leadgen
 
Patrick Biddescombe - Using Inbound to Source, Interview and Hire Talent
Patrick Biddescombe - Using Inbound to Source, Interview and Hire TalentPatrick Biddescombe - Using Inbound to Source, Interview and Hire Talent
Patrick Biddescombe - Using Inbound to Source, Interview and Hire Talent
 
Innovating Beyond Technology #SageSummit
Innovating Beyond Technology #SageSummitInnovating Beyond Technology #SageSummit
Innovating Beyond Technology #SageSummit
 
Alexander Accountancy New To Business Seminar June 2015
Alexander Accountancy New To Business Seminar June 2015Alexander Accountancy New To Business Seminar June 2015
Alexander Accountancy New To Business Seminar June 2015
 
The Guaranteed Steps To Fail At Networking - Uttoxeter June 2015
The Guaranteed Steps To Fail At Networking - Uttoxeter June 2015The Guaranteed Steps To Fail At Networking - Uttoxeter June 2015
The Guaranteed Steps To Fail At Networking - Uttoxeter June 2015
 
SmashFly Transform: How PwC Changed Its Thinking to Better Attract Candidates
SmashFly Transform: How PwC Changed Its Thinking to Better Attract CandidatesSmashFly Transform: How PwC Changed Its Thinking to Better Attract Candidates
SmashFly Transform: How PwC Changed Its Thinking to Better Attract Candidates
 
Marketing march2014
Marketing march2014Marketing march2014
Marketing march2014
 
Startup weekend bahrain ppt
Startup weekend bahrain ppt Startup weekend bahrain ppt
Startup weekend bahrain ppt
 
Qestioning Tech's
Qestioning Tech'sQestioning Tech's
Qestioning Tech's
 
Marketing from Why to How
Marketing from Why to HowMarketing from Why to How
Marketing from Why to How
 

Más de CQ Marketing Academy

LBBC Beechwood folder and insert sheets low res
LBBC Beechwood folder and insert sheets low resLBBC Beechwood folder and insert sheets low res
LBBC Beechwood folder and insert sheets low resCQ Marketing Academy
 
2016-10 Do's and Don'ts of social media - avoiding the spam
2016-10 Do's and Don'ts of social media - avoiding the spam2016-10 Do's and Don'ts of social media - avoiding the spam
2016-10 Do's and Don'ts of social media - avoiding the spamCQ Marketing Academy
 
Newburgh Precision advert 270mm x 175mm
Newburgh Precision advert  270mm x 175mmNewburgh Precision advert  270mm x 175mm
Newburgh Precision advert 270mm x 175mmCQ Marketing Academy
 
LBBC PS leaching autoclave v6 low res (2)
LBBC PS leaching autoclave v6 low res (2)LBBC PS leaching autoclave v6 low res (2)
LBBC PS leaching autoclave v6 low res (2)CQ Marketing Academy
 
LBBC PS boilerclave v7 low res (2) (1)
LBBC PS boilerclave v7 low res (2) (1)LBBC PS boilerclave v7 low res (2) (1)
LBBC PS boilerclave v7 low res (2) (1)CQ Marketing Academy
 
Beautiful British Landscape Photographs
Beautiful British Landscape PhotographsBeautiful British Landscape Photographs
Beautiful British Landscape PhotographsCQ Marketing Academy
 

Más de CQ Marketing Academy (10)

RDL A5 flyer v6 (2) (1)
RDL A5 flyer v6 (2) (1)RDL A5 flyer v6 (2) (1)
RDL A5 flyer v6 (2) (1)
 
LBBC Beechwood folder and insert sheets low res
LBBC Beechwood folder and insert sheets low resLBBC Beechwood folder and insert sheets low res
LBBC Beechwood folder and insert sheets low res
 
2016-10 Do's and Don'ts of social media - avoiding the spam
2016-10 Do's and Don'ts of social media - avoiding the spam2016-10 Do's and Don'ts of social media - avoiding the spam
2016-10 Do's and Don'ts of social media - avoiding the spam
 
cq sectors 2-pager v1
cq sectors 2-pager v1cq sectors 2-pager v1
cq sectors 2-pager v1
 
CQ Associates v8
CQ Associates v8CQ Associates v8
CQ Associates v8
 
CQ4SmallBiz insert v2
CQ4SmallBiz insert v2CQ4SmallBiz insert v2
CQ4SmallBiz insert v2
 
Newburgh Precision advert 270mm x 175mm
Newburgh Precision advert  270mm x 175mmNewburgh Precision advert  270mm x 175mm
Newburgh Precision advert 270mm x 175mm
 
LBBC PS leaching autoclave v6 low res (2)
LBBC PS leaching autoclave v6 low res (2)LBBC PS leaching autoclave v6 low res (2)
LBBC PS leaching autoclave v6 low res (2)
 
LBBC PS boilerclave v7 low res (2) (1)
LBBC PS boilerclave v7 low res (2) (1)LBBC PS boilerclave v7 low res (2) (1)
LBBC PS boilerclave v7 low res (2) (1)
 
Beautiful British Landscape Photographs
Beautiful British Landscape PhotographsBeautiful British Landscape Photographs
Beautiful British Landscape Photographs
 

2016-Jan CQ 4 Small Biz How to reach your target market

  • 1. How to reach your marketHow to reach your marketHow to reach your marketHow to reach your market www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com Jackie Cook, Founder, CQ 4 Small Biz January 2016
  • 2. About meAbout meAbout meAbout me • Over 15 years experience in business to business (B2B) and services marketing • Qualifications including CIM and MSC • Member of: • Marketing roles with: www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com including CIM and MSC from: • Marketing roles with:
  • 3. CQ 4 Small Biz ClientsCQ 4 Small Biz ClientsCQ 4 Small Biz ClientsCQ 4 Small Biz Clients www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com
  • 4. Where to startWhere to startWhere to startWhere to start • Why you? • What is your Unique Selling Point (USP)? • What problem is your product or service www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com product or service going to solve? • Where are you really adding value?
  • 5. Marketing communication toolsMarketing communication toolsMarketing communication toolsMarketing communication tools • Advertising and sponsorship • Marketing materials, including: – Brochures, flyers, promotional items, branded clothing • Public Relations (PR) • Events, including: – exhibitions, trade shows, seminars, corporate hospitality, www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com – exhibitions, trade shows, seminars, corporate hospitality, lunches, networking events • Digital marketing, including: – social media, e-shots, e-commerce • Direct mail • Point of Sale material • Internal marketing, including: – presentations, newsletters
  • 6. What to put in a marketingWhat to put in a marketingWhat to put in a marketingWhat to put in a marketing communications plan?communications plan?communications plan?communications plan? • Who are your customers? • What do they read/watch etc? • Where are they? • What is your USP? • When will you promote it? www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com • When will you promote it? • Why are you communicating? • How are you going to do it?
  • 7. What your marketingWhat your marketingWhat your marketingWhat your marketing communications need to docommunications need to docommunications need to docommunications need to do Your comms should: • Gain people’s Attention • Keep their Interest Your customer will then: • Be aware of your product or service • Be curious and find www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com Interest • Create a Desire • Call them to Action • out more • Want the product or service • Take action, contact you
  • 8. Hints and tipsHints and tipsHints and tipsHints and tips • Focus! – Be clear who your audience is, you can’t please all the people all the time – particularly as a start up! • Tell ‘em, Tell ‘em and Tell ‘em again! – Dripping tap approach, repeat your message in different www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com – Dripping tap approach, repeat your message in different ways, they won’t take it in first time, keep telling people what you do • People talk – use it to your advantage – Use the power of referral and who you know (network)
  • 9. Hints and tipsHints and tipsHints and tipsHints and tips • Good product or service sells – Get testimonials asap, then someone else is telling your potential customers how good you are • Long term relationship not a one night stand – It’s not about a one off sale, it’s about building www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com – It’s not about a one off sale, it’s about building advocates of your product/service so you get repeat business and they spread the word • Be consistent and credible – If you can’t seem like you are sure about your product or service, how do you expect customers to believe you
  • 10. Free stuff!Free stuff!Free stuff!Free stuff! That needs time not moneyThat needs time not moneyThat needs time not moneyThat needs time not money • Social media – your time but that’s cheaper than advertising at the start – pick what’s right for • Scheduling your social media www.hootsuite.com www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com – pick what’s right for your market • Facebook, LinkedIn, Twitter, YouTube, Pinterest, Instagram, Google +, FourSquare, Flickr etc • Eshots www.mailchimp.com
  • 11. Free stuff!Free stuff!Free stuff!Free stuff! That needs time not moneyThat needs time not moneyThat needs time not moneyThat needs time not money • PR – What? – When? – Where? – Who? – Why? www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com – Why? – How? – Make sure you answer the so what factor!
  • 12. Free stuff!Free stuff!Free stuff!Free stuff! That needs time not moneyThat needs time not moneyThat needs time not moneyThat needs time not money • Awards entries – free PR – added credibility www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com
  • 13. Free stuff!Free stuff!Free stuff!Free stuff! That needs time not moneyThat needs time not moneyThat needs time not moneyThat needs time not money • Networking – go tell people what you do, your passion and enthusiasm will sell! www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com
  • 14. How to be successful at marketing…How to be successful at marketing…How to be successful at marketing…How to be successful at marketing… • Understand your market/sector • Set clear targets and budgets • Be clear about the • Decide how you will measure your performance – increased sales, direct responses, editorial coverage in press etc… www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com • profile of your target market • Decide on the brand and USP you want to promote • Produce a marketing plan coverage in press etc… • Monitor and evaluate the results of your plans • Learn and adapt for future campaigns
  • 15. Contact UsContact UsContact UsContact Us CQ Strategic Marketing LtdCQ Strategic Marketing LtdCQ Strategic Marketing LtdCQ Strategic Marketing Ltd Westthorpe Business Innovation Centre, Westthorpe Fields Road, Killamarsh, Sheffield, S21 1TZ Tel:Tel:Tel:Tel: 0114 399 1600 Mob:Mob:Mob:Mob: 07789 683373 www.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.comwww.cq4smallbiz.com EEEE----mail:mail:mail:mail: jackie@cqstrategicmarketing.co.uk Website:Website:Website:Website: www.cqstrategicmarketing.co.uk Skype:Skype:Skype:Skype: jackie.cqmarketing Follow us on:Follow us on:Follow us on:Follow us on: