1. Lyn Lall, (RSC EM Advisor), Carolyn Lewis (Vocational Innovation Ltd)
Developing Digital Employability Skills

2. Learning Objectives
 Raise awareness of how recruitment trends
have changed and the skills required by tutors
to support learners into employment
 Raise awareness of digital skills used in the
workplace and how these link to Functional
Skills.
 Consider how digital and functional skills can
be developed in a training environment using
digital solutions used in the workplace.

3. Poll: Employability Skills Training
Please answer one of the following:
A. We cover all the above in our delivery
B. We cover some of the above in our delivery
C. We do not include any of the above in our delivery
Inclusion in Employability Skills training:
• How to use social networking for job seeking
• How technology is being used in the connected workplace
• Using cloud technology in the workplace
• Using voice over internet technology in the workplace
• Workplace online responsibilities

4. May 2014: 975,000
young people aged
16-24 are
unemployed.

5. “By 2015, 90% of jobs will need e-skills. Virtually all young people are
familiar with electronic games and social networking and might be
considered as ‘digital natives’, but they are not ‘digitally competent’ in
the sense that they do not know sufficiently how to use the digital
world in a business context”.

6. The Recruitment Landscape
77% of recruiters regularly
search the internet for
information on prospective
employees prior to hiring.
87% of the 100 million
LinkedIn users are using it for
recruitment.
94% of recruiters use social
media to support recruitment.
42% of recruiters have
reconsidered a candidate based
on content viewed in a social
profile, leading to
both positive and negative re-
assessments
Recruiters use Applicant
Tracking Software to find
CVs to match a job profile.

7. Why should job seekers be on the web?
An online presence to
supplement your CV
definitely enhances your
offerings as a candidate.
You want to have a digital
presence on the web so that
recruiters can find you.
The web provides the
opportunity to showcase your
talents, personality, style, and
interests.
It shows employers you are
internet savvy and have a
good understanding of social
media.

8. Use of Social Media
Using the pen tool please mark the box of each social media platform that you use.

10. Keyword: a word or concept of great significance
Keywords are the backbone to your CV: without them, your
CV won’t get a look-in. Make sure you use the right
keywords to get your CV noticed. Jobsite.co.uk
Having the right keywords in your social profile is critical
to making yourself visible to recruiters and hiring
managers. Without the right keywords, your profiles (and
you) are invisible, because your profile may never be
seen by a recruiter. Jobhunt.org
The Importance of Keywords

11. Profiles
CV/Letter
KEYWORDS
RecruiterJob Seeker

12. Skills for Online Job Seekers
Create complete well developed profiles that are keyword rich.
Research the keywords that are the best fit for your skills and
qualifications as found in job adverts.
A headline of your profile should be that you are job seeking.
Follow people and companies who are in the industry you are
interested in.

13. Skills for Online Job Seekers
Join relevant groups and lists to research what is going on in your
industry and to participate in discussions.
Share interesting topics from people in your industry – it shouldn’t
be about self-promotion.
Recruiters have to be able to find you, so your profile must be
public.

14. Don’ts for Online Job Seekers
Send a non-customised CV to a recruiter without the keywords
associated with the job being applied for.
Make your CV available to recruiters as a pdf as Applicant
Tracking Systems cannot scan and read the content.
Contact recruiters or companies on social networking with
comments such as:
Can you help me find a job?
Do you have any job openings that fit my profile?
Can you please send me ??’s email address / phone number?
Have any errors in your profile, CV and covering letter.

15. Use keywords to search for
employers.
Join relevant Groups. Get recommendations.
Create complete well
developed profiles that are
keyword rich.
Job Hunting Using LinkedIn

16. Use keywords to search for
employers.
Join relevant Groups. Get recommendations.
Create complete well
developed profiles that are
keyword rich.
Job Hunting Using LinkedIn
Example

17. Job Hunting Using Twitter
#UKJobs, #Jobsuk, #JobSearch,
#JobOpening, #JobListing, #HR,
#Recruiting, #Hiring, #Employment,
#ApplyNow
Use hash tags to
search for jobs.
Use Twitter as jumping
off point to more
detailed information
Use Twitter lists to
store useful
companies
Use Twitter apps
created by recruiters

20. Stand out from the Crowd
“I had a personal website and blog (on which I posted about my profession). My
current boss looked it up, printed out blog posts, and brought them to my
interview to discuss my opinions, my writing, my voice, etc. I think they may
have helped me land the job! A well-maintained personal website is an
advantage”.

21. Stand out from the Crowd

22. Any Questions??

23. Digital Skills in the Workplace
Collaborate online
Share resources online
Upload content online
Organise tasks online
Represent the employer on SM
Join online meetings

24. Mobile Devices and
Remote Working

25. Advice from employers to those looking for work, (JISC project):
 Start a blog
 Learn about social media rather than just using social media
 Make yourself the mobile queen/king
 Complete some online training or education
 Embrace technology and make it your passion - access the
growing market of flexible career options

26. These skills are more important than ever, due to the
Internet making communication and information
widespread, and companies responding to an array of new
problems with new technology.
Gallup Survey 2013
Critical thinking
and problem
solving
Communication
Collaboration
Creativity and
innovation
4 ‘Cs’ Employability Skills

27. Workplace Skills
Docs

28. Work collaboratively in your group to create a website on viruses and malware. Research
what the threats are, what the impact is and how to protect against them.
1. Plan the project tasks to meet objectives
2. Record group members responsibilities
3. Research Viruses and Malware
4. Evidence searches used
5. Evaluate sources used
6. Store files appropriately
7. Organise an online meeting of the project team to report progress
8. Share drafted information
9. Create the website
10. Share the website with others
11. Send details of how to access the website to the tutor
ICT Functional Skills Level 2

29. Work collaboratively in your group to create a website on viruses and malware. Research
what the threats are, what the impact is and how to protect against them.
1. Plan the project tasks to meet objectives
2. Record group members responsibilities
3. Research Viruses and Malware
4. Evidence searches used
5. Evaluate sources used
6. Store files appropriately
7. Organise an online meeting of the project team to
report progress
8. Share drafted information
9. Create the website
10. Share the website with others
11. Send details of how to access the website to the tutor
ICT Functional Skills Level 2
Docs
Docs

30. Putting Functional
Skills into Practise
Work on a ‘Useful Guide’
project. Store and share
work using Google Docs.
Answer knowledge
questions via mobile
device.
Conduct an online survey
and share results online.
Host a Google Hangout
to provide team members
with data collected.
Create an e-
magazine for a
specific workplace.
Create a flipbook
on ICT security
threats.
Contribute to a
joint report
using a wiki.
Contribute to
an online
forum.
Create a professional
website/blog or one for a
local community.
Research a career and
give an online
presentation.
Prepare an e-
mailshot on trends in
mobile device usage.
Set up a
LinkedIn
profile.

31. Videos Quizzes
Recorded
Tutorials
Forums
Flip Workbooks
Podcasts
Support
Track Activity
The Blended Model
VLE

32. Presentation
Share your
screen
Polls
Q & A
Link with
VLE
Interactive
whiteboard
Link with
workbooks
The Blended Model

33. Videos
Quizzes
Recorded
Tutorials
Flip
Workbooks
Podcasts
Presentations
Quizzes
Recorded
Tutorials
Flip
Workbooks
Podcasts
Presentations
Videos
The Blended Model

34. Any Questions??

35. Delivered by Carolyn Lewis:
Carolyn@vocationalinnovation.co.uk
Developing Digital Employability Skills
Programmes of Learning and
Integrating with Functional Skills

36. Insight 2014 webinars coming up next
Thursday 5th June
9.45 – 10.30 Free tools, training, advice and
resources from the Discover Jisc project
11.15 – 12.00 Why capture video and audio?
13.45 – 14.30 Online Delivery of Functional Skills
15.15 – 16.00 e-Assessment tools
Face to Face workshop days
• Oadby Campus, University of Leicester (10th June) or
• Albert Hall, Nottingham (11th June)
36