Mark Walker

London, United Kingdom United Kingdom

Content Marketing & Social Media Manager

Technology / Software / Internet

My day-to-day role involves the following: - Set the content marketing editorial calendar including the publishing schedule for the blog - Manage freelancers and guest bloggers to deliver scheduled content on time - Responsible for the blogs' design & CMS, ensuring it adheres the latest best practices in functionality and UX - Write regularly for the blog, covering a range of engaging and useful stories for event industry professionals - Create a varied mix of content marketing formats including live events, webinars, speaking, guest blogging, video, infographics, white papers, quizzes etc. - Track ROI and measure effectiveness of the different forms of content marketing and social media...