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Global	@dvisor
The Economic Pulse of the World
Citizens in 24 Countries Assess the Current State of their
Country’s Economy for a Total Global Perspective




                                     A Global	@dvisory – July 2011 – G@22
                                                      The Economic Pulse
Global	@dvisor


               These are the findings of the Global	@dvisor Wave 22 (G@22),
               an Ipsos survey conducted between June15th and June28th, 2011.




                                                               A Global	@dvisory – July 2011 – G@22
                                                                                                      2
© 2011 Ipsos                                                                    The Economic Pulse
Global	@dvisor



                Analytic Components…
      There are three analytic components that make up the findings of this monthly Economic Pulse report.
      Each question is tracked and analyzed from questions dealing with:




                                                                      A Global	@dvisory – July 2011 – G@22
                                                                                                             3
© 2011 Ipsos                                                                           The Economic Pulse
Global	@dvisor




               SUMMARY



                     A Global	@dvisory – July 2011 – G@22
                                                            4
© 2011 Ipsos                          The Economic Pulse
Global	@dvisor



               Summary…

      The global assessment has remained relatively stable throughout the first half of 2011, with
      the exception of a small dip in March (38%). The assessment remains essentially on par with
      the results found this time last year (June 2010, 39%).

      In fact, all three metrics measured monthly– assessments of their current national
      economy (-1 point to 40% “good”), current local economy (no change at 30% “strong”) and
      future outlook (-1 point to 26% “stronger”) have all maintained relative consistency.

      The global average assessment continues to be weighed down by Europe with only 28%
      assessing their current national economy as “good”, 24% agreeing their local economy is
      strong and just 14% giving thumbs up on future local economic prospects.

      The Middle East and Africa is the regional winner this wave with 61% assessing their
      current national economy as “good”, 45% agreeing their local economy is strong and 40%
      indicating that future local economic prospects look “stronger”. The scores are driven by
      Saudi Arabia, a consistent global leader on all three measures.


                                                              A Global	@dvisory – July 2011 – G@22
                                                                                                     5
© 2011 Ipsos                                                                   The Economic Pulse
Global	@dvisor




               THE
               WORLD
               at a
               GLANCE
                        A Global	@dvisory – July 2011 – G@22
                                                               6
© 2011 Ipsos                             The Economic Pulse
Global	@dvisor

                   Global Average of National Economic Assessment (40%)
                   Slips 1 point but Remains Consistent Halfway Through 2011

        The average global economic assessment of national economies surveyed in 24 countries is
        down one point since last sounding with 40% now reporting current economic
        conditions in their country are “good”.

        The world’s winning and losing teams are comprised of the same players month after
        month:

               Saudi Arabia continues to lead with a whopping nine in ten (89%) rating their
               national economy as “good”; Sweden (76%), India (71%) and Canada (69%) follow at
               some distance. These figures remain unchanged from last wave; only India showed a
               decline of two points.

               Hungary (6%) and Spain (6%) scrape the bottom of the global barrel, though the
               former shows a one-point improvement while the latter remains unchanged. Japan (8%),
               Italy (10%), France (12%) and Great Britain (13%) comprise the rest of the lowest tier.
               Italy (-4), Great Britain (-2) and Japan (-1) are all witnessing declines this wave while
               France is up one point.

        The United States (19%) shows a four-point decline this month suggesting last month’s six-
        point improvement was a momentary surge rather than a sign of lasting growth.

                                                                   A Global	@dvisory – July 2011 – G@22
© 2011 Ipsos                                                                        The Economic Pulse
Global	@dvisor

               Global Average of Local Economic Assessment (30%)
               Unchanged from Last Month

      The global average of local economic assessment remains the same among the 24
      countries. Three in ten (30%) global citizens say the state of the current economy in their
      local area is “good”.

      Saudi Arabia (63%) continues to be the global leader in local economic confidence
      followed by citizens of Sweden (52%), Canada (51%), India (50%), and China (49%). Japan
      (6%), Spain (8%), Hungary (12%) and France (16%) are at the bottom.

      The biggest improvements on this measure are witnessed in South Africa (+6 points to 34%),
      Sweden (+5 points to 52%) and Poland (+4 points to 21%).

      The biggest declines are in Indonesia (-6 points to 27%), Australia (-4 points to 46%) and
      South Korea (-3 points to 18%).




                                                               A Global	@dvisory – July 2011 – G@22
© 2011 Ipsos                                                                    The Economic Pulse
Global	@dvisor

                Global Average of Future Outlook for Local Economy over
                Next Six Months Lower by 1 point: 26%

        When asked to look ahead six months from now, one quarter (26%) say the local
        economy will be stronger. This line has been trending downwards since early 2010 with
        only two exceptions (29% in November ‘10 and 28% in February ‘10). Optimism for future
        growth in local areas, it seems, may be out of reach to global citizens.

        Citizens provide their assessments on the extent to which they think their local economy will
        be “stronger”, “”weaker” or “about the same”. Yet again, Brazilians have the highest
        proportion of people (64%) indicating the local economy will likely be stronger six
        months from now with Saudi Arabia (60%) and India (52%) next in line. However, Brazil
        also shows the largest decline this wave (-7).

        France (5%), Hungary (8%), Japan (9%) and South Korea (12%) have the lowest proportion
        of people indicating the local economy will likely be stronger.

        While no countries show improvements over three points in this measure, several countries
        show significant declines: Brazil (-7 points to 64%), South Korea (-5 points to 12%) and
        China (-5 points to 39%).



                                                                A Global	@dvisory – July 2011 – G@22
© 2011 Ipsos                                                                     The Economic Pulse
Global	@dvisor

                       1. National Economic Assessments: Countries at
                          a Glance Compared to the Last Wave…
                       Those Countries Where the Country Economic Assessment…
                    is                                has experienced an                                has experienced a                      is
               HIGHEST                                 IMPROVEMENT                                           DECLINE                       LOWEST
               this month                             since last sounding                               since last sounding               this month
            Saudi Arabia           89%                           Russia                   3                   Indonesia        7               Spain     6%
                Sweden             76%                          Belgium                   2                    Australia       7             Hungary     6%
                   India           71%                           Mexico                   2                United States       4               Japan     8%
                Canada             69%                           Turkey                   1                         Italy      4                 Italy   10%
                  China            68%                           France                   1                        India       2              France     12%
               Germany             68%                          Hungary                   1                      Poland        2        Great Britain    13%
               Australia           66%                         Argentina                  1                Great Britain       2        United States    19%
                                                                                                            South Korea        2              Poland     20%
                                                                                                            South Africa       1         South Korea     27%
                                                                                                                  Japan        1              Russia     29%
                                                                                                                                              Mexico     29%




Thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?                                                       A Global	@dvisory – July 2011 – G@22
                                                                                                                                                          10
© 2011 Ipsos                                                                                                                       The Economic Pulse
Global	@dvisor

                        1. National Economic Assessment: Regions at
                           a Glance Compared to the Last Wave…


                                                                                                                                      CHANGE
                        REGION                                                                                    NET
                                                                                                                                     (since last
                        (in descending order by NET)                                                             ‘Good’
                                                                                                                                     sounding)

                                                                       Middle East/Africa                            61%                 N/C
                                                                                           BRIC                      55%                  1%
                                                               North America (Can/US)                                44%                  2%
                                                                                          APAC                       44%                  2%
                                                                                        LATAM                        42%                  1%
                                                                                              G8                     29%                 N/C
                                                                                        Europe                       28%                  1%




 Thinking about our economic situation, how would you describe the current economic situation in [insert country]?
 Is it very good, somewhat good, somewhat bad or very bad?                                                      A Global	@dvisory – July 2011 – G@22
                                                                                                                                                       11
© 2011 Ipsos                                                                                                                     The Economic Pulse
Global	@dvisor

                          2. Local Economic Assessment: Countries at
                             a Glance Compared to the Last Wave…

                    Those Countries Where the Local Area Economic Assessment…
                    is                                   has experienced an               has experienced a                 is
               HIGHEST                                    IMPROVEMENT                          DECLINE                  LOWEST
               this month                                since last sounding              since last sounding          this month
               Saudi Arabia            63%                    South Africa            6       Indonesia     6              Japan     6%
                   Sweden              52%                        Sweden              5        Australia    4              Spain     8%
                   Canada              51%                         Poland             4     South Korea     3            Hungary     12%
                      India            50%                           India            3           China     2             France     16%
                     China             49%                         Turkey             3    United States    1                Italy   17%
                  Germany              47%                      Argentina             3           Japan     1       Great Britain    17%
                  Australia            46%                        Canada              2           Brazil    1       United States    18%
                                                              Saudi Arabia            2         Belgium     1        South Korea     18%
                                                                 Hungary              2           Spain     1             Russia     18%
                                                                   Mexico             1             Italy   1
                                                                 Germany              1




Rate the current state of the economy in your local area using a scale from 1 to 7,
where 7 means a very strong economy today and 1 means a very weak economy                     A Global	@dvisory – July 2011 – G@22
                                                                                                                                       12
© 2011 Ipsos                                                                                                    The Economic Pulse
Global	@dvisor

                          2. Local Economic Assessment: Regions at
                             a Glance Compared to the Last Wave…


                                                                                          NET
                          REGION                                                                                       CHANGE
                          (in descending order by NET)                                  ‘Strong’                  (since last sounding)
                                                                                      Top 3 Box (5-6-7)

                                                       Middle East/Africa                   45%                             3%
                                                                            BRIC            40%                           N/C
                                                             North America                  34%                           N/C
                                                                           APAC             31%                             1%
                                                                        LATAM               30%                           N/C
                                                                         Europe             24%                             1%
                                                              G-8 Countries                 24%                           N/C




Rate the current state of the economy in your local area using a scale from 1 to 7,
where 7 means a very strong economy today and 1 means a very weak economy                          A Global	@dvisory – July 2011 – G@22
                                                                                                                                          13
© 2011 Ipsos                                                                                                        The Economic Pulse
Global	@dvisor

                         3. Six Month Outlook on the Local Economy: Countries
                            at a Glance Compared to the Last Wave…

          Countries where the Assessment of the Local Economic Strengthening …
                    is                                 has experienced an                           has experienced a                  is
               HIGHEST                                  IMPROVEMENT                                      DECLINE                   LOWEST
               this month                              since last sounding                          since last sounding           this month
                       Brazil       64%                           Belgium                  3                Brazil     7             France     5%
            Saudi Arabia            60%                     Great Britain                  2          South Korea      5            Hungary     8%
                        India       52%                                India               2                China      5              Japan     9%
                 Argentina          47%                     South Africa                   2             Germany       4        South Korea     12%
                       China        39%                             Poland                 2               Mexico      4        Great Britain   14%
                     Mexico         37%                         Argentina                  2            Indonesia      3            Belgium     14%
                     Turkey         36%                             Turkey                 2         United States     3             Poland     15%
                                                            Saudi Arabia                   1                Spain      2                Italy   15%
                                                                    France                 1              Sweden       1            Sweden      16%
                                                                  Hungary                  1                Japan      1             Russia     16%
                                                                                                          Canada       1
                                                                                                         Australia     1




Looking ahead six months from now, do you expect the economy in your local area to be
much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?       A Global	@dvisory – July 2011 – G@22
                                                                                                                                                 14
© 2011 Ipsos                                                                                                               The Economic Pulse
Global	@dvisor

                        3. Six Month Outlook on Local Economy: Regions at
                           a Glance Compared to Last Wave…


                        REGION                                                                          NET                       CHANGE
                        (in descending order by NET)                                                 ‘Stronger’              (since last sounding)


                                                                     LATAM                              49%                            3%
                                                                         BRIC                           43%                            2%
                                                     Middle East/Africa                                 40%                            2%
                                                                       APAC                             25%                            2%
                                                           North America                                23%                            3%
                                                           G-8 Countries                                16%                            1%
                                                                     Europe                             14%                          N/C




 Looking ahead six months from now, do you expect the economy in your local area to be
 much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?            A Global	@dvisory – July 2011 – G@22
                                                                                                                                                     15
© 2011 Ipsos                                                                                                                   The Economic Pulse
Global	@dvisor




               DETAILED FINDINGS




                          A Global	@dvisory – July 2011 – G@22
                                                                 16
© 2011 Ipsos                               The Economic Pulse
Global	@dvisor




               Assessing The Current Economic Situation …



                …in Their Country




    Detailed Tables B.3
                                        A Global	@dvisory – July 2011 – G@22
© 2011 Ipsos                                             The Economic Pulse
Global	@dvisor

                      Global Citizens Assess the Current Economic Situation in their Country as
                      “Good”




 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
 Is it very good, somewhat good, somewhat bad or very bad?                                                      A Global	@dvisory – July 2011 – G@22
                                                                                                                                                       18
© 2011 Ipsos                                                                                                                     The Economic Pulse
Global	@dvisor
                        Global Average Tracked
                        Global Citizens Assess the Current Economic Situation in their
                        Country as “Good”:…                                                                                                      1




 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
 Is it very good, somewhat good, somewhat bad or very bad?                                                      A Global	@dvisory – July 2011 – G@22
                                                                                                                                                       19
© 2011 Ipsos                                                                                                                     The Economic Pulse
Global	@dvisor
                      For All Countries Tracked: Citizens Assess the
                      Current Economic Situation in their Country as “Good”
                      Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
                      Is it very good, somewhat good, somewhat bad or very bad?

                Apr   Oct   Apr   Nov    Apr Nov ‘09 Mar    Apr   May    Jun   July   Aug   Sep    Oct   Nov    Dec   Jan     Feb   Mar   Apr   May   Jun
                ‘07   ‘07   ‘08   ‘08    ‘09 Jan ‘10 ‘10    ‘10   ‘10    ‘10    ‘10   ‘10   ‘10    ‘10   ‘10    ‘10   ‘11     ‘11   ‘11   ‘11   ‘11   ‘11
   Argentina    50%   32%   26%   19%   18%    28%   21%    25%   27%    39%   34%    36%   38%    35%   42%   39%    45%    41%    43%   46%   46%   47%
    Australia   78%   81%   64%   40%   36%    82%   80%    73%   74%    72%   72%    72%   77%    78%   74%   75%    78%    72%    70%   70%   73%   66%
    Belgium      -    53%   46%   22%   25%    28%   29%    22%   23%    22%   29%    33%   36%    29%   28%   31%    34%    39%    36%   41%   40%   42%
       Brazil   42%   53%   56%   61%   56%    72%   59%    60%   65%    65%   55%    60%   58%    66%   64%   62%    56%    61%    53%   52%   51%   51%
     Canada     80%   87%   68%   48%   43%    60%   65%    67%   64%    68%   68%    65%   68%    63%   63%   62%    68%    68%    64%   68%   69%   69%
       China    90%   88%   73%   46%   61%    78%   80%    82%   78%    77%   74%    77%   75%    79%   74%   72%    74%    73%    67%   75%   68%   68%
      France    27%   44%   13%   13%   11%    14%   11%    9%     8%    6%     9%    12%   10%    10%   12%   12%    11%    10%    10%   8%    11%   12%
    Germany     59%   64%   50%   30%   24%    44%   37%    45%   37%    38%   48%    55%   56%    64%   67%   63%    64%    64%    62%   67%   68%   68%
Great Britain   55%   54%   24%   10%    8%    14%   17%    17%   13%    13%   13%    16%   16%    12%   16%   13%    15%    12%    8%    10%   15%   13%
    Hungary      -     -     -     -     2%    7%     4%    8%     8%    8%     9%    11%   7%     13%   7%     6%    3%      5%    3%    6%    5%    6%
        India   88%   92%   85%   65%   70%    82%   83%    86%   85%    85%   78%    80%   82%    88%   88%   87%    76%    77%    73%   76%   73%   71%
   Indonesia     -     -     -     -      -     -    49%    52%   52%    49%   51%    39%   49%    54%   45%   48%    37%    38%    40%   46%   47%   40%
        Italy   28%   17%   10%   9%    17%    24%   17%    17%   14%    16%   16%    17%   14%    16%   11%   14%    11%    14%    12%   10%   14%   10%
       Japan          27%   10%   3%     3%    8%     7%    7%     6%    9%     6%    8%    7%     8%    6%     9%    6%      8%    8%    7%    9%    8%
      Mexico    42%   29%   24%   20%   23%    21%   20%    20%   23%    21%   25%    22%   23%    25%   20%   25%    25%    33%    22%   25%   27%   29%
      Poland    50%   62%   60%   52%   46%    42%   41%    47%   45%    46%   42%    33%   33%    29%   30%   28%    23%    29%    19%   23%   22%   20%
      Russia    65%   53%   68%   52%   35%    24%   24%    28%   30%    30%   24%    37%   27%    28%   29%   27%    26%    25%    26%   26%   26%   29%
Saudi Arabia     -     -     -     -      -     -    73%    76%   80%    73%   80%    81%   78%    76%   81%   81%    80%    81%    85%   87%   89%   89%
South Africa     -     -     -     -      -     -    38%    44%   41%    34%   56%    45%   41%    46%   41%   51%    45%    45%    40%   41%   43%   42%
South Korea     16%   27%   12%   5%    13%    28%   29%    32%   31%    34%   34%    30%   35%    32%   37%   39%    34%    38%    22%   25%   29%   27%
       Spain    58%   55%   31%   15%   11%    10%    5%    5%     6%    5%    10%    10%    9%    10%   7%     7%    4%      6%    6%    8%    6%    6%
     Sweden     64%   78%   71%   53%   39%    58%   58%    56%   60%    63%   71%    73%   72%    77%   75%   75%    82%    80%    71%   78%   76%   76%
      Turkey    30%   30%   25%   19%   50%    51%   35%    44%   40%    44%   37%    45%   39%    43%   41%   41%    46%    47%    43%   49%   50%   51%
United States   47%   19%   19%   11%   13%    20%   17%    25%   23%    18%   17%    15%   15%    18%   20%   19%    20%    20%    19%   17%   23%   19%


                                                                                                  A Global	@dvisory – July 2011 – G@22
                                                                                                                                                        20
© 2011 Ipsos                                                                                                                The Economic Pulse
Global	@dvisor
               Countries Ranked and Marked By Change In Assessment From
               Last Month (Left Column) Thinking about our economic situation, how would you describe the
               current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

                                                           % Very Good / Somewhat Good
                                                                                         Green marks countries experiencing improvement;
                                                                                         Blue marks countries with no change from last month;
                                                                                         Red marks countries experiencing a decline…




                                                                                          A Global	@dvisory – July 2011 – G@22
                                                                                                                                                21
© 2011 Ipsos                                                                                                       The Economic Pulse
Global	@dvisor
               Countries Ranked by Net Improvement, Decline or No Change
               Compared to Last Month: Thinking about our economic situation, how would you describe
               the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?




                                                             Russia (+3)
                                                            Belgium (+2)
                                                             Mexico (+2)
                                                             Turkey (+1)
                                                             France (+1)
                                                            Hungary (+1)
                                                          Argentina (+1)
                                                              Brazil (NC)
                                                            Canada (N/C)
                                                              China (N/C)
                                                          Germany (N/C)
                                                      Saudi Arabia (N/C)
                                                              Spain (N/C)
                                                           Sweden (N/C)
                                                                            Japan (-1)
                                                                            South Africa (-1)
                                                                            South Korea (-2)
                                                                            Great Britain (-2)
                                                                            Poland (-2)
                                                                            India (-2)
                                                                            Italy (-4)
                                                                            United States (-4)
                                                                            Australia (-7)
                                                                            Indonesia (-7)
                                                                                                 A Global	@dvisory – July 2011 – G@22
                                                                                                                                            22
© 2011 Ipsos                                                                                                           The Economic Pulse
Global	@dvisor

                        Assessing the Current Economic Situation by All Regions:
                        Current Tracked Status:




 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
 Is it very good, somewhat good, somewhat bad or very bad?                                                      A Global	@dvisory – July 2011 – G@22
                                                                                                                                                       23
© 2011 Ipsos                                                                                                                     The Economic Pulse
Global	@dvisor

                        North American (Canada/US) Countries
                        Assessing the Current Economic Situation                                                                                 2




 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
 Is it very good, somewhat good, somewhat bad or very bad?                                                      A Global	@dvisory – July 2011 – G@22
                                                                                                                                                       24
© 2011 Ipsos                                                                                                                     The Economic Pulse
Global	@dvisor

                        LATAM Countries
                        Assessing the Current Economic Situation                                                                                 1




 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
 Is it very good, somewhat good, somewhat bad or very bad?                                                      A Global	@dvisory – July 2011 – G@22
                                                                                                                                                       25
© 2011 Ipsos                                                                                                                     The Economic Pulse
Global	@dvisor

                      European Countries
                      Assessing the Current Economic Situation                                                                                   1




 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
 Is it very good, somewhat good, somewhat bad or very bad?                                                      A Global	@dvisory – July 2011 – G@22
                                                                                                                                                       26
© 2011 Ipsos                                                                                                                     The Economic Pulse
Global	@dvisor

                       APAC Countries
                       Assessing the Current Economic Situation                                                                                  2




Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?                                                       A Global	@dvisory – July 2011 – G@22
                                                                                                                                                       27
© 2011 Ipsos                                                                                                                     The Economic Pulse
Global	@dvisor

                      G8 Countries
                      Assessing the Economic Situation                                                                                     N/C




 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
 Is it very good, somewhat good, somewhat bad or very bad?                                                      A Global	@dvisory – July 2011 – G@22
                                                                                                                                                       28
© 2011 Ipsos                                                                                                                     The Economic Pulse
Global	@dvisor

                      BRIC Countries
                      Assessing the Economic Situation                                                                                           1




 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
 Is it very good, somewhat good, somewhat bad or very bad?                                                      A Global	@dvisory – July 2011 – G@22
                                                                                                                                                       29
© 2011 Ipsos                                                                                                                     The Economic Pulse
Global	@dvisor


                        Middle East/African Countries
                        Assessing the Economic Situation                                                                                   N/C




 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
 Is it very good, somewhat good, somewhat bad or very bad?                                                      A Global	@dvisory – July 2011 – G@22
                                                                                                                                                       30
© 2011 Ipsos                                                                                                                     The Economic Pulse
Global	@dvisor




                     Assessing The Economy…

                …In Their Local Area




    Detailed Tables B.6
                                        A Global	@dvisory – July 2011 – G@22
© 2011 Ipsos                                             The Economic Pulse
Global	@dvisor

                         Citizen Consumers Who Say The Economy In Their Local Area
                         is Strong…




 Rate the current state of the economy in your local area using a scale from 1 to 7,
 where 7 means a very strong economy today and 1 means a very weak economy.            A Global	@dvisory – July 2011 – G@22
                                                                                                                              32
© 2011 Ipsos                                                                                            The Economic Pulse
Global	@dvisor

                         Citizen Consumers Who Say The Economy
                         In Their Local Area is Strong                                                             N/C




 Rate the current state of the economy in your local area using a scale from 1 to 7,
 where 7 means a very strong economy today and 1 means a very weak economy.            A Global	@dvisory – July 2011 – G@22
                                                                                                                              33
© 2011 Ipsos                                                                                            The Economic Pulse
Global	@dvisor
                         Citizen Consumers Who Say The Economy
                         In Their Local Area is Strong
                                                                                       % Strong (Top 3 5-6-7)

                Mar        April      May        June       July       Aug        Sept      Oct    Nov    Dec    Jan    Feb    Mar    Apr    May    Jun
                2010       2010       2010       2010       2010       2010       2010      2010   2010   2010   2011   2011   2011   2011   2011   2011
          Total 28%        30%        29%        29%        29%        30%        30%       30%    31%    30%    30%    31%    29%    30%    30%    30%
    Argentina      19%      19%        15%        23%       20%        25%        26%       21%    28%    28%    30%    28%    26%    30%    28%    31%
     Australia     56%      55%        55%        50%       52%        52%        53%       57%    53%    55%    60%    54%    53%    51%    50%    46%
      Belgium      15%      11%        11%        12%       14%        20%        19%       17%    21%    16%    20%    30%    23%    27%    26%    25%
         Brazil    38%      48%        48%        51%       41%        46%        45%       50%    47%    51%    42%    47%    41%    39%    42%    41%
       Canada      44%      47%        45%        46%       47%        46%        48%       43%    46%    42%    49%    49%    46%    49%    49%    51%
         China     61%      57%        58%        55%       58%        59%        59%       63%    59%    55%    56%    57%    56%    56%    51%    49%
       France      14%      14%        12%        11%       14%        15%        13%       14%    14%    12%    14%    15%    16%    14%    16%    16%
     Germany       27%      25%        26%        29%       30%        33%        35%       39%    43%    43%    40%    43%    38%    46%    46%    47%
 Great Britain     16%      19%        13%        12%       15%        15%        15%       13%    16%    15%    15%    14%    12%    14%    17%    17%
      Hungary      11%      13%        11%        13%       10%        14%        11%       15%    11%    9%     12%    10%    9%     12%    10%    12%
          India    61%      62%        61%        63%       53%        56%        61%       61%    67%    60%    51%    55%    52%    52%    47%    50%
    Indonesia      37%      30%        34%        26%       30%        26%        29%       33%    31%    32%    25%    23%    30%    27%    33%    27%
           Italy   18%      19%        17%        18%       18%        19%        18%       17%    15%    18%    14%    18%    16%    16%    18%    17%
        Japan      4%       5%         5%         5%         4%         5%         5%       5%     5%     6%     4%     5%     5%     5%     7%     6%
       Mexico      20%      22%        24%        24%       19%        18%        18%       18%    15%    17%    22%    21%    17%    18%    18%    19%
       Poland      29%      30%        30%        28%       30%        31%        29%       21%    25%    22%    19%    21%    19%    23%    17%    21%
       Russia      23%      22%        25%        23%       24%        30%        24%       26%    24%    19%    20%    16%    17%    21%    18%    18%
 Saudi Arabia      49%      53%        51%        48%       55%        58%        57%       47%    50%    58%    57%    55%    62%    63%    61%    63%
 South Africa      26%      35%        28%        27%       34%        28%        26%       27%    26%    30%    34%    29%    22%    23%    28%    34%
 South Korea       16%      20%        22%        21%       18%        22%        22%       23%    26%    28%    23%    25%    16%    19%    21%    18%
         Spain     13%      8%         8%         10%       13%        10%        10%       10%    11%    10%    9%     9%     9%     10%    9%     8%
      Sweden       44%      46%        47%        49%       46%        53%        54%       54%    58%    55%    53%    57%    51%    54%    47%    52%
       Turkey      29%      31%        26%        32%       30%        25%        29%       34%    27%    30%    32%    33%    33%    33%    35%    38%
United States      20%      21%        21%        21%       20%        17%        16%       19%    20%    20%    19%    24%    18%    18%    19%    18%


 Rate the current state of the economy in your local area using a scale from 1 to 7,
 where 7 means a very strong economy today and 1 means a very weak economy.                                A Global	@dvisory – July 2011 – G@22
                                                                                                                                                          34
© 2011 Ipsos                                                                                                                   The Economic Pulse
Global	@dvisor
               Countries Ranked and Marked By Change In Assessment
               From Last Month (Left Column):
               Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong
               economy today and 1 means a very weak economy…




                                                                            Green marks countries experiencing improvement;
                                                                            Blue marks countries with no change from last month;
                                                                            Red marks countries experiencing a decline…




                                                                                          A Global	@dvisory – July 2011 – G@22
                                                                                                                                             35
© 2011 Ipsos                                                                                                       The Economic Pulse
Global	@dvisor
               Countries Ranked by Net Improvement, Decline or No Change Compared to
               Last Month:
               Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong
               economy today and 1 means a very weak economy…



                                                     South Africa (+6)
                                                          Sweden (+5)
                                                           Poland (+4)
                                                             India (+3)
                                                           Turkey (+3)
                                                        Argentina (+3)
                                                          Canada (+2)
                                                    Saudi Arabia (+2)
                                                         Hungary (+2)
                                                           Mexico (+1)
                                                         Germany (+1)
                                                          France (N/C)
                                                   Great Britain (N/C)
                                                          Russia (N/C)
                                                                          Italy (-1)
                                                                          Spain (-1)
                                                                          Belgium (-1)
                                                                          Brazil (-1)
                                                                          Japan (-1)
                                                                          United States (-1)
                                                                          China (-2)
                                                                          South Korea (-3)
                                                                          Australia (-4)
                                                                          Indonesia (-6)   A Global	@dvisory – July 2011 – G@22
                                                                                                                                             36
© 2011 Ipsos                                                                                                        The Economic Pulse
Global	@dvisor

                         All Regions
                         Assess the Strength of Their Local Economy




 Rate the current state of the economy in your local area using a scale from 1 to 7,
 where 7 means a very strong economy today and 1 means a very weak economy.            A Global	@dvisory – July 2011 – G@22
                                                                                                                              37
© 2011 Ipsos                                                                                            The Economic Pulse
Global	@dvisor

                         North American Countries
                         Assess the Strength of Their Local Economy                                                N/C




 Rate the current state of the economy in your local area using a scale from 1 to 7,
 where 7 means a very strong economy today and 1 means a very weak economy.            A Global	@dvisory – July 2011 – G@22
                                                                                                                              38
© 2011 Ipsos                                                                                            The Economic Pulse
Global	@dvisor

                         LATAM Countries
                         Assess the Strength of Their Local Economy                                                N/C




 Rate the current state of the economy in your local area using a scale from 1 to 7,
 where 7 means a very strong economy today and 1 means a very weak economy.            A Global	@dvisory – July 2011 – G@22
                                                                                                                              39
© 2011 Ipsos                                                                                            The Economic Pulse
Global	@dvisor

                         European Countries
                         Assess the Strength of Their Local Economy                                                     1




                                                                                                                        18%




 Rate the current state of the economy in your local area using a scale from 1 to 7,
 where 7 means a very strong economy today and 1 means a very weak economy.            A Global	@dvisory – July 2011 – G@22
                                                                                                                              40
© 2011 Ipsos                                                                                            The Economic Pulse
Global	@dvisor

                         APAC Countries
                         Assess the Strength of Their Local Economy                                                     1




 Rate the current state of the economy in your local area using a scale from 1 to 7,
 where 7 means a very strong economy today and 1 means a very weak economy.            A Global	@dvisory – July 2011 – G@22
                                                                                                                              41
© 2011 Ipsos                                                                                            The Economic Pulse
Global	@dvisor

                         G8 Countries
                         Assess the Strength of Their Local Economy                                                N/C




 Rate the current state of the economy in your local area using a scale from 1 to 7,
 where 7 means a very strong economy today and 1 means a very weak economy.            A Global	@dvisory – July 2011 – G@22
                                                                                                                              42
© 2011 Ipsos                                                                                            The Economic Pulse
Global	@dvisor

                         BRIC Countries
                         Assess the Strength of Their Local Economy                                                N/C




 Rate the current state of the economy in your local area using a scale from 1 to 7,
 where 7 means a very strong economy today and 1 means a very weak economy.            A Global	@dvisory – July 2011 – G@22
                                                                                                                              43
© 2011 Ipsos                                                                                            The Economic Pulse
Global	@dvisor

                         Middle East/ African Countries
                         Assess the Strength of Their Local Economy                                                      3




 Rate the current state of the economy in your local area using a scale from 1 to 7,
 where 7 means a very strong economy today and 1 means a very weak economy.            A Global	@dvisory – July 2011 – G@22
                                                                                                                              44
© 2011 Ipsos                                                                                            The Economic Pulse
Global	@dvisor




        Assessing the Strength of The Local
      Economy…


    …Six Months From Now




    Detailed Tables B.7
                                  A Global	@dvisory – July 2011 – G@22
© 2011 Ipsos                                       The Economic Pulse
Global	@dvisor

                        Citizen Consumers Who Say The Economy in the Local Area
                        to be Stronger in The Next Six Months…




 Looking ahead six months from now, do you expect the economy in your local area to be
 much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?   A Global	@dvisory – July 2011 – G@22
                                                                                                                                            46
© 2011 Ipsos                                                                                                          The Economic Pulse
Global	@dvisor

                   Citizen Consumers Who Say The Economy in the Local
                   Area to be Stronger in The Next Six Months                                                                               1
                                                                                   Global Total




 Looking ahead six months from now, do you expect the economy in your local area to be
 much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?   A Global	@dvisory – July 2011 – G@22
                                                                                                                                                47
© 2011 Ipsos                                                                                                          The Economic Pulse
Global	@dvisor

                        Citizen Consumers Who Say The Economy in the Local Area
                        to be Stronger in The Next Six Months…
                                                                     % Much Stronger/Somewhat Stronger
                      Mar       April     May       June      July       Aug       Sept      Oct     Nov    Dec    Jan    Feb     Mar    Apr    May    Jun
                      2010      2010      2010      2010      2010       2010      2010      2010    2010   2010   2011   2011    2011   2011   2011   2011
 Total                31%       31%       30%       30%       29%        28%       28%        28%    29%    27%    27%    28%     26%    27%    27%    26%
 Argentina            32%       36%       35%       45%        36%       45%       42%        39%    44%    43%    42%    44%     44%    42%    45%    47%
 Australia            36%       34%       30%       25%        29%       26%       27%        29%    27%    24%    23%    24%     22%    23%    20%    19%
 Belgium              18%       14%       10%       14%        14%       17%       15%        13%    12%    12%    13%    13%     14%    15%    11%    14%
 Brazil               79%       71%       72%       72%        69%       68%       75%        78%    76%    78%    73%    73%     67%    72%    71%    64%
 Canada               38%       35%       29%       30%        32%       25%       27%        26%    27%    27%    31%    29%     28%    28%    26%    25%
 China                57%       49%       51%       49%        50%       50%       50%        50%    48%    44%    49%    49%     40%    42%    44%    39%
 France               5%         7%        3%        4%        5%         5%        5%        3%     4%      4%    5%     4%      4%      4%     4%     5%
 Germany              23%       25%       22%       21%        26%       29%       26%        31%    35%    27%    30%    28%     26%    24%    26%    22%
 Great Britain        18%       21%       22%       16%        16%       15%       13%        12%    13%    12%    13%    11%     8%     10%    12%    14%
 Hungary              22%       24%       23%       23%        15%       18%       18%        23%    13%    10%    12%    15%     10%    11%     7%     8%
 India                66%       66%       64%       67%        59%       58%       64%        65%    65%    61%    55%    61%     55%    55%    50%    52%
 Indonesia            31%       33%       36%       36%        38%       35%       35%        35%    34%    30%    26%    26%     29%    28%    32%    29%
 Italy                20%       21%       17%       19%        17%       18%       16%        17%    16%    15%    18%    16%     17%    15%    15%    15%
 Japan                11%       12%       12%       13%        9%         8%        6%        6%     8%      8%    8%     9%      8%      9%    10%     9%
 Mexico               34%       37%       44%       36%        33%       32%       35%        38%    30%    36%    33%    37%     43%    38%    41%    37%
 Poland               23%       23%       20%       23%        22%       24%       19%        19%    19%    21%    12%    19%     14%    17%    13%    15%
 Russia               17%       19%       17%       18%        23%       18%       21%        13%    24%    16%    16%    18%     18%    18%    16%    16%
 Saudi Arabia         44%       49%       50%       41%        46%       53%       46%        48%    45%    47%    45%    52%     56%    60%    59%    60%
 South Africa         38%       35%       34%       33%        36%       24%       25%        21%    27%    27%    28%    22%     16%    16%    21%    23%
 South Korea          21%       23%       24%       21%        21%       20%       22%        20%    22%    25%    22%    25%     19%    14%    17%    12%
 Spain                28%       27%       26%       21%        25%       24%       22%        20%    21%    20%    20%    21%     21%    23%    22%    20%
 Sweden               19%       20%       15%       21%        20%       17%       19%        21%    19%    20%    16%    21%     17%    18%    17%    16%
 Turkey               32%       35%       30%       30%        32%       33%       29%        28%    27%    23%    30%    32%     28%    32%    34%    36%
 United States        31%       36%       32%       27%        23%       22%       22%        24%    29%    25%    27%    27%     21%    24%    25%    22%

 Looking ahead six months from now, do you expect the economy in your local area to be
 much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?          A Global	@dvisory – July 2011 – G@22
                                                                                                                                                         48
© 2011 Ipsos                                                                                                                     The Economic Pulse
Global	@dvisor
               Countries Ranked and Marked By Change In Assessment
               From Last Month (Left Column):
               Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat
               stronger, about the same, somewhat weaker, or much weaker than it is now?




                                                                   Green marks countries experiencing improvement;
                                                                   Blue marks countries with no change from last month;
                                                                   Red marks countries experiencing a decline…




                                                                                       A Global	@dvisory – July 2011 – G@22
                                                                                                                                       49
© 2011 Ipsos                                                                                                   The Economic Pulse
Global	@dvisor
               Countries Ranked by Net Improvement, Decline or No
               Change Compared to Last Month:
               Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat
               stronger, about the same, somewhat weaker, or much weaker than it is now?

                                                        Belgium (+3)
                                                    Great Britain (+2)
                                                            India (+2)
                                                    South Africa (+2)
                                                          Poland (+2)
                                                       Argentina (+2)
                                                          Turkey (+2)
                                                    Saudi Arabia (+1)
                                                          France (+1)
                                                        Hungary (+1)
                                                           Italy (N/C)
                                                        Russia (N/C)
                                                                         Australia (-1)
                                                                         Canada (-1)
                                                                         Japan (-1)
                                                                         Sweden (-1)
                                                                         Spain (-2)
                                                                         United States (-3)
                                                                         Indonesia (-3)
                                                                         Mexico (-4)
                                                                         Germany (-4)
                                                                         China (-5)
                                                                         South Korea (-5)
                                                                         Brazil (-7)          A Global	@dvisory – July 2011 – G@22
                                                                                                                                       50
© 2011 Ipsos                                                                                                   The Economic Pulse
Global	@dvisor
                        All Regions
                        Citizen Consumers Who Say The Economy in the
                        Local Area to be Stronger in The Next Six Months




 Looking ahead six months from now, do you expect the economy in your local area to be
 much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?   A Global	@dvisory – July 2011 – G@22
                                                                                                                                            51
© 2011 Ipsos                                                                                                          The Economic Pulse
Global	@dvisor
                        North American Countries
                        Citizen Consumers Who Say The Economy in the
                        Local Area to be Stronger in The Next Six Months                                                               3




 Looking ahead six months from now, do you expect the economy in your local area to be
 much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?   A Global	@dvisory – July 2011 – G@22
                                                                                                                                            52
© 2011 Ipsos                                                                                                          The Economic Pulse
Global	@dvisor
                       LATAM Countries
                       Citizen Consumers Who Say The Economy in the
                       Local Area to be Stronger in The Next Six Months                                                                3




 Looking ahead six months from now, do you expect the economy in your local area to be
 much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?   A Global	@dvisory – July 2011 – G@22
                                                                                                                                            53
© 2011 Ipsos                                                                                                          The Economic Pulse
Global	@dvisor
                        European Countries
                        Citizen Consumers Who Say The Economy in the
                        Local Area to be Stronger in The Next Six Months                                                          N/C




 Looking ahead six months from now, do you expect the economy in your local area to be
 much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?   A Global	@dvisory – July 2011 – G@22
                                                                                                                                            54
© 2011 Ipsos                                                                                                          The Economic Pulse
Global	@dvisor
                        APAC Countries
                        Citizen Consumers Who Say The Economy in the
                        Local Area to be Stronger in The Next Six Months                                                              2




 Looking ahead six months from now, do you expect the economy in your local area to be
 much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?   A Global	@dvisory – July 2011 – G@22
                                                                                                                                            55
© 2011 Ipsos                                                                                                          The Economic Pulse
Global	@dvisor
                        G8 Countries
                        Citizen Consumers Who Say The Economy in the
                        Local Area to be Stronger in The Next Six Months                                                               1




 Looking ahead six months from now, do you expect the economy in your local area to be
 much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?   A Global	@dvisory – July 2011 – G@22
                                                                                                                                            56
© 2011 Ipsos                                                                                                          The Economic Pulse
Global	@dvisor
                        BRIC Countries
                        Citizen Consumers Who Say The Economy in the
                        Local Area to be Stronger in The Next Six Months                                                              2




 Looking ahead six months from now, do you expect the economy in your local area to be
 much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?
                                                                                                     A Global	@dvisory – July 2011 – G@22
                                                                                                                                            57
© 2011 Ipsos                                                                                                          The Economic Pulse
Global	@dvisor
                       Middle East/African Countries
                       Citizen Consumers Who Say The Economy in the
                       Local Area to be Stronger in The Next Six Months                                                               2




 Looking ahead six months from now, do you expect the economy in your local area to be
 much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?   A Global	@dvisory – July 2011 – G@22
                                                                                                                                            58
© 2011 Ipsos                                                                                                          The Economic Pulse
Global	@dvisor



                About Ipsos…
      We are an independent company among the large global research companies, and are owned and
      managed by research professionals.

      Our ambition: to make survey-based research one of the primary means to understand contemporary
      society and economy. And to make Ipsos a strategic partner for those who wish to better understand the
      world and play an active part in it, with lasting success.

      Our experts are specialised in five areas of activity: we assess market potential and interpret market trends,
      develop and test emergent or existing products or services and build brands, test advertising, study
      audience responses to various media, and measure public opinion on issues and reputation.

      We have 10,000 employees working in wholly owned operations in 66 countries, and regularly conduct
      research in over 100 countries.

      Founded in 1975 by Jean-Marc Lech and Didier Truchot, Ipsos has been publicly traded since 1999. In
      2010, Ipsos' revenues exceeded 1B Euros.

  Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.




                                                                         A Global	@dvisory – July 2011 – G@22
                                                                                                                  59
© 2011 Ipsos                                                                               The Economic Pulse
Global	@dvisor

                For information about this and other
                Global	@dvisory products contact:
      John Wright
      Senior Vice President and Managing Director, Public Opinion Polling
      Ipsos Public Affairs +1 (416) 324-2002
      john.wright@ipsos.com

      Keren Gottfried
      Research Manager, Public Opinion Polling
      Ipsos Public Affairs +1 (416) 572-4481
      keren.gottfried@ipsos.com

      The Ipsos Global	@dvisor Omnibus is a monthly, online survey of consumer citizens in 24 countries and
      produces syndicated reports and studies specifically tailored to the needs of corporations, advertising and
      PR agencies, and governments. For information contact:

      Chris Deeney
      Senior Vice President and Managing Director, Omnibus Division
      Ipsos Public Affairs +1 (312) 665-0551
      chris.deeny@ipsos.com

      Visit www.ipsos.com for information about all of our products and services.
      Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole and
      exclusive property of Ipsos.

                                                                        A Global	@dvisory – July 2011 – G@22
© 2011 Ipsos                                                                              The Economic Pulse

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Ipsos Global @dvisor 22: The Economic Pulse of the World - July 2011

  • 1. Global @dvisor The Economic Pulse of the World Citizens in 24 Countries Assess the Current State of their Country’s Economy for a Total Global Perspective A Global @dvisory – July 2011 – G@22 The Economic Pulse
  • 2. Global @dvisor These are the findings of the Global @dvisor Wave 22 (G@22), an Ipsos survey conducted between June15th and June28th, 2011. A Global @dvisory – July 2011 – G@22 2 © 2011 Ipsos The Economic Pulse
  • 3. Global @dvisor Analytic Components… There are three analytic components that make up the findings of this monthly Economic Pulse report. Each question is tracked and analyzed from questions dealing with: A Global @dvisory – July 2011 – G@22 3 © 2011 Ipsos The Economic Pulse
  • 4. Global @dvisor SUMMARY A Global @dvisory – July 2011 – G@22 4 © 2011 Ipsos The Economic Pulse
  • 5. Global @dvisor Summary… The global assessment has remained relatively stable throughout the first half of 2011, with the exception of a small dip in March (38%). The assessment remains essentially on par with the results found this time last year (June 2010, 39%). In fact, all three metrics measured monthly– assessments of their current national economy (-1 point to 40% “good”), current local economy (no change at 30% “strong”) and future outlook (-1 point to 26% “stronger”) have all maintained relative consistency. The global average assessment continues to be weighed down by Europe with only 28% assessing their current national economy as “good”, 24% agreeing their local economy is strong and just 14% giving thumbs up on future local economic prospects. The Middle East and Africa is the regional winner this wave with 61% assessing their current national economy as “good”, 45% agreeing their local economy is strong and 40% indicating that future local economic prospects look “stronger”. The scores are driven by Saudi Arabia, a consistent global leader on all three measures. A Global @dvisory – July 2011 – G@22 5 © 2011 Ipsos The Economic Pulse
  • 6. Global @dvisor THE WORLD at a GLANCE A Global @dvisory – July 2011 – G@22 6 © 2011 Ipsos The Economic Pulse
  • 7. Global @dvisor Global Average of National Economic Assessment (40%) Slips 1 point but Remains Consistent Halfway Through 2011 The average global economic assessment of national economies surveyed in 24 countries is down one point since last sounding with 40% now reporting current economic conditions in their country are “good”. The world’s winning and losing teams are comprised of the same players month after month: Saudi Arabia continues to lead with a whopping nine in ten (89%) rating their national economy as “good”; Sweden (76%), India (71%) and Canada (69%) follow at some distance. These figures remain unchanged from last wave; only India showed a decline of two points. Hungary (6%) and Spain (6%) scrape the bottom of the global barrel, though the former shows a one-point improvement while the latter remains unchanged. Japan (8%), Italy (10%), France (12%) and Great Britain (13%) comprise the rest of the lowest tier. Italy (-4), Great Britain (-2) and Japan (-1) are all witnessing declines this wave while France is up one point. The United States (19%) shows a four-point decline this month suggesting last month’s six- point improvement was a momentary surge rather than a sign of lasting growth. A Global @dvisory – July 2011 – G@22 © 2011 Ipsos The Economic Pulse
  • 8. Global @dvisor Global Average of Local Economic Assessment (30%) Unchanged from Last Month The global average of local economic assessment remains the same among the 24 countries. Three in ten (30%) global citizens say the state of the current economy in their local area is “good”. Saudi Arabia (63%) continues to be the global leader in local economic confidence followed by citizens of Sweden (52%), Canada (51%), India (50%), and China (49%). Japan (6%), Spain (8%), Hungary (12%) and France (16%) are at the bottom. The biggest improvements on this measure are witnessed in South Africa (+6 points to 34%), Sweden (+5 points to 52%) and Poland (+4 points to 21%). The biggest declines are in Indonesia (-6 points to 27%), Australia (-4 points to 46%) and South Korea (-3 points to 18%). A Global @dvisory – July 2011 – G@22 © 2011 Ipsos The Economic Pulse
  • 9. Global @dvisor Global Average of Future Outlook for Local Economy over Next Six Months Lower by 1 point: 26% When asked to look ahead six months from now, one quarter (26%) say the local economy will be stronger. This line has been trending downwards since early 2010 with only two exceptions (29% in November ‘10 and 28% in February ‘10). Optimism for future growth in local areas, it seems, may be out of reach to global citizens. Citizens provide their assessments on the extent to which they think their local economy will be “stronger”, “”weaker” or “about the same”. Yet again, Brazilians have the highest proportion of people (64%) indicating the local economy will likely be stronger six months from now with Saudi Arabia (60%) and India (52%) next in line. However, Brazil also shows the largest decline this wave (-7). France (5%), Hungary (8%), Japan (9%) and South Korea (12%) have the lowest proportion of people indicating the local economy will likely be stronger. While no countries show improvements over three points in this measure, several countries show significant declines: Brazil (-7 points to 64%), South Korea (-5 points to 12%) and China (-5 points to 39%). A Global @dvisory – July 2011 – G@22 © 2011 Ipsos The Economic Pulse
  • 10. Global @dvisor 1. National Economic Assessments: Countries at a Glance Compared to the Last Wave… Those Countries Where the Country Economic Assessment… is has experienced an has experienced a is HIGHEST IMPROVEMENT DECLINE LOWEST this month since last sounding since last sounding this month Saudi Arabia 89% Russia 3 Indonesia 7 Spain 6% Sweden 76% Belgium 2 Australia 7 Hungary 6% India 71% Mexico 2 United States 4 Japan 8% Canada 69% Turkey 1 Italy 4 Italy 10% China 68% France 1 India 2 France 12% Germany 68% Hungary 1 Poland 2 Great Britain 13% Australia 66% Argentina 1 Great Britain 2 United States 19% South Korea 2 Poland 20% South Africa 1 South Korea 27% Japan 1 Russia 29% Mexico 29% Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 10 © 2011 Ipsos The Economic Pulse
  • 11. Global @dvisor 1. National Economic Assessment: Regions at a Glance Compared to the Last Wave… CHANGE REGION NET (since last (in descending order by NET) ‘Good’ sounding) Middle East/Africa 61% N/C BRIC 55% 1% North America (Can/US) 44% 2% APAC 44% 2% LATAM 42% 1% G8 29% N/C Europe 28% 1% Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 11 © 2011 Ipsos The Economic Pulse
  • 12. Global @dvisor 2. Local Economic Assessment: Countries at a Glance Compared to the Last Wave… Those Countries Where the Local Area Economic Assessment… is has experienced an has experienced a is HIGHEST IMPROVEMENT DECLINE LOWEST this month since last sounding since last sounding this month Saudi Arabia 63% South Africa 6 Indonesia 6 Japan 6% Sweden 52% Sweden 5 Australia 4 Spain 8% Canada 51% Poland 4 South Korea 3 Hungary 12% India 50% India 3 China 2 France 16% China 49% Turkey 3 United States 1 Italy 17% Germany 47% Argentina 3 Japan 1 Great Britain 17% Australia 46% Canada 2 Brazil 1 United States 18% Saudi Arabia 2 Belgium 1 South Korea 18% Hungary 2 Spain 1 Russia 18% Mexico 1 Italy 1 Germany 1 Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy A Global @dvisory – July 2011 – G@22 12 © 2011 Ipsos The Economic Pulse
  • 13. Global @dvisor 2. Local Economic Assessment: Regions at a Glance Compared to the Last Wave… NET REGION CHANGE (in descending order by NET) ‘Strong’ (since last sounding) Top 3 Box (5-6-7) Middle East/Africa 45% 3% BRIC 40% N/C North America 34% N/C APAC 31% 1% LATAM 30% N/C Europe 24% 1% G-8 Countries 24% N/C Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy A Global @dvisory – July 2011 – G@22 13 © 2011 Ipsos The Economic Pulse
  • 14. Global @dvisor 3. Six Month Outlook on the Local Economy: Countries at a Glance Compared to the Last Wave… Countries where the Assessment of the Local Economic Strengthening … is has experienced an has experienced a is HIGHEST IMPROVEMENT DECLINE LOWEST this month since last sounding since last sounding this month Brazil 64% Belgium 3 Brazil 7 France 5% Saudi Arabia 60% Great Britain 2 South Korea 5 Hungary 8% India 52% India 2 China 5 Japan 9% Argentina 47% South Africa 2 Germany 4 South Korea 12% China 39% Poland 2 Mexico 4 Great Britain 14% Mexico 37% Argentina 2 Indonesia 3 Belgium 14% Turkey 36% Turkey 2 United States 3 Poland 15% Saudi Arabia 1 Spain 2 Italy 15% France 1 Sweden 1 Sweden 16% Hungary 1 Japan 1 Russia 16% Canada 1 Australia 1 Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 14 © 2011 Ipsos The Economic Pulse
  • 15. Global @dvisor 3. Six Month Outlook on Local Economy: Regions at a Glance Compared to Last Wave… REGION NET CHANGE (in descending order by NET) ‘Stronger’ (since last sounding) LATAM 49% 3% BRIC 43% 2% Middle East/Africa 40% 2% APAC 25% 2% North America 23% 3% G-8 Countries 16% 1% Europe 14% N/C Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 15 © 2011 Ipsos The Economic Pulse
  • 16. Global @dvisor DETAILED FINDINGS A Global @dvisory – July 2011 – G@22 16 © 2011 Ipsos The Economic Pulse
  • 17. Global @dvisor Assessing The Current Economic Situation … …in Their Country Detailed Tables B.3 A Global @dvisory – July 2011 – G@22 © 2011 Ipsos The Economic Pulse
  • 18. Global @dvisor Global Citizens Assess the Current Economic Situation in their Country as “Good” Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 18 © 2011 Ipsos The Economic Pulse
  • 19. Global @dvisor Global Average Tracked Global Citizens Assess the Current Economic Situation in their Country as “Good”:… 1 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 19 © 2011 Ipsos The Economic Pulse
  • 20. Global @dvisor For All Countries Tracked: Citizens Assess the Current Economic Situation in their Country as “Good” Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? Apr Oct Apr Nov Apr Nov ‘09 Mar Apr May Jun July Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun ‘07 ‘07 ‘08 ‘08 ‘09 Jan ‘10 ‘10 ‘10 ‘10 ‘10 ‘10 ‘10 ‘10 ‘10 ‘10 ‘10 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 Argentina 50% 32% 26% 19% 18% 28% 21% 25% 27% 39% 34% 36% 38% 35% 42% 39% 45% 41% 43% 46% 46% 47% Australia 78% 81% 64% 40% 36% 82% 80% 73% 74% 72% 72% 72% 77% 78% 74% 75% 78% 72% 70% 70% 73% 66% Belgium - 53% 46% 22% 25% 28% 29% 22% 23% 22% 29% 33% 36% 29% 28% 31% 34% 39% 36% 41% 40% 42% Brazil 42% 53% 56% 61% 56% 72% 59% 60% 65% 65% 55% 60% 58% 66% 64% 62% 56% 61% 53% 52% 51% 51% Canada 80% 87% 68% 48% 43% 60% 65% 67% 64% 68% 68% 65% 68% 63% 63% 62% 68% 68% 64% 68% 69% 69% China 90% 88% 73% 46% 61% 78% 80% 82% 78% 77% 74% 77% 75% 79% 74% 72% 74% 73% 67% 75% 68% 68% France 27% 44% 13% 13% 11% 14% 11% 9% 8% 6% 9% 12% 10% 10% 12% 12% 11% 10% 10% 8% 11% 12% Germany 59% 64% 50% 30% 24% 44% 37% 45% 37% 38% 48% 55% 56% 64% 67% 63% 64% 64% 62% 67% 68% 68% Great Britain 55% 54% 24% 10% 8% 14% 17% 17% 13% 13% 13% 16% 16% 12% 16% 13% 15% 12% 8% 10% 15% 13% Hungary - - - - 2% 7% 4% 8% 8% 8% 9% 11% 7% 13% 7% 6% 3% 5% 3% 6% 5% 6% India 88% 92% 85% 65% 70% 82% 83% 86% 85% 85% 78% 80% 82% 88% 88% 87% 76% 77% 73% 76% 73% 71% Indonesia - - - - - - 49% 52% 52% 49% 51% 39% 49% 54% 45% 48% 37% 38% 40% 46% 47% 40% Italy 28% 17% 10% 9% 17% 24% 17% 17% 14% 16% 16% 17% 14% 16% 11% 14% 11% 14% 12% 10% 14% 10% Japan 27% 10% 3% 3% 8% 7% 7% 6% 9% 6% 8% 7% 8% 6% 9% 6% 8% 8% 7% 9% 8% Mexico 42% 29% 24% 20% 23% 21% 20% 20% 23% 21% 25% 22% 23% 25% 20% 25% 25% 33% 22% 25% 27% 29% Poland 50% 62% 60% 52% 46% 42% 41% 47% 45% 46% 42% 33% 33% 29% 30% 28% 23% 29% 19% 23% 22% 20% Russia 65% 53% 68% 52% 35% 24% 24% 28% 30% 30% 24% 37% 27% 28% 29% 27% 26% 25% 26% 26% 26% 29% Saudi Arabia - - - - - - 73% 76% 80% 73% 80% 81% 78% 76% 81% 81% 80% 81% 85% 87% 89% 89% South Africa - - - - - - 38% 44% 41% 34% 56% 45% 41% 46% 41% 51% 45% 45% 40% 41% 43% 42% South Korea 16% 27% 12% 5% 13% 28% 29% 32% 31% 34% 34% 30% 35% 32% 37% 39% 34% 38% 22% 25% 29% 27% Spain 58% 55% 31% 15% 11% 10% 5% 5% 6% 5% 10% 10% 9% 10% 7% 7% 4% 6% 6% 8% 6% 6% Sweden 64% 78% 71% 53% 39% 58% 58% 56% 60% 63% 71% 73% 72% 77% 75% 75% 82% 80% 71% 78% 76% 76% Turkey 30% 30% 25% 19% 50% 51% 35% 44% 40% 44% 37% 45% 39% 43% 41% 41% 46% 47% 43% 49% 50% 51% United States 47% 19% 19% 11% 13% 20% 17% 25% 23% 18% 17% 15% 15% 18% 20% 19% 20% 20% 19% 17% 23% 19% A Global @dvisory – July 2011 – G@22 20 © 2011 Ipsos The Economic Pulse
  • 21. Global @dvisor Countries Ranked and Marked By Change In Assessment From Last Month (Left Column) Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? % Very Good / Somewhat Good Green marks countries experiencing improvement; Blue marks countries with no change from last month; Red marks countries experiencing a decline… A Global @dvisory – July 2011 – G@22 21 © 2011 Ipsos The Economic Pulse
  • 22. Global @dvisor Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month: Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? Russia (+3) Belgium (+2) Mexico (+2) Turkey (+1) France (+1) Hungary (+1) Argentina (+1) Brazil (NC) Canada (N/C) China (N/C) Germany (N/C) Saudi Arabia (N/C) Spain (N/C) Sweden (N/C) Japan (-1) South Africa (-1) South Korea (-2) Great Britain (-2) Poland (-2) India (-2) Italy (-4) United States (-4) Australia (-7) Indonesia (-7) A Global @dvisory – July 2011 – G@22 22 © 2011 Ipsos The Economic Pulse
  • 23. Global @dvisor Assessing the Current Economic Situation by All Regions: Current Tracked Status: Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 23 © 2011 Ipsos The Economic Pulse
  • 24. Global @dvisor North American (Canada/US) Countries Assessing the Current Economic Situation 2 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 24 © 2011 Ipsos The Economic Pulse
  • 25. Global @dvisor LATAM Countries Assessing the Current Economic Situation 1 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 25 © 2011 Ipsos The Economic Pulse
  • 26. Global @dvisor European Countries Assessing the Current Economic Situation 1 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 26 © 2011 Ipsos The Economic Pulse
  • 27. Global @dvisor APAC Countries Assessing the Current Economic Situation 2 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 27 © 2011 Ipsos The Economic Pulse
  • 28. Global @dvisor G8 Countries Assessing the Economic Situation N/C Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 28 © 2011 Ipsos The Economic Pulse
  • 29. Global @dvisor BRIC Countries Assessing the Economic Situation 1 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 29 © 2011 Ipsos The Economic Pulse
  • 30. Global @dvisor Middle East/African Countries Assessing the Economic Situation N/C Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 30 © 2011 Ipsos The Economic Pulse
  • 31. Global @dvisor Assessing The Economy… …In Their Local Area Detailed Tables B.6 A Global @dvisory – July 2011 – G@22 © 2011 Ipsos The Economic Pulse
  • 32. Global @dvisor Citizen Consumers Who Say The Economy In Their Local Area is Strong… Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 32 © 2011 Ipsos The Economic Pulse
  • 33. Global @dvisor Citizen Consumers Who Say The Economy In Their Local Area is Strong N/C Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 33 © 2011 Ipsos The Economic Pulse
  • 34. Global @dvisor Citizen Consumers Who Say The Economy In Their Local Area is Strong % Strong (Top 3 5-6-7) Mar April May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2011 2011 2011 2011 2011 2011 Total 28% 30% 29% 29% 29% 30% 30% 30% 31% 30% 30% 31% 29% 30% 30% 30% Argentina 19% 19% 15% 23% 20% 25% 26% 21% 28% 28% 30% 28% 26% 30% 28% 31% Australia 56% 55% 55% 50% 52% 52% 53% 57% 53% 55% 60% 54% 53% 51% 50% 46% Belgium 15% 11% 11% 12% 14% 20% 19% 17% 21% 16% 20% 30% 23% 27% 26% 25% Brazil 38% 48% 48% 51% 41% 46% 45% 50% 47% 51% 42% 47% 41% 39% 42% 41% Canada 44% 47% 45% 46% 47% 46% 48% 43% 46% 42% 49% 49% 46% 49% 49% 51% China 61% 57% 58% 55% 58% 59% 59% 63% 59% 55% 56% 57% 56% 56% 51% 49% France 14% 14% 12% 11% 14% 15% 13% 14% 14% 12% 14% 15% 16% 14% 16% 16% Germany 27% 25% 26% 29% 30% 33% 35% 39% 43% 43% 40% 43% 38% 46% 46% 47% Great Britain 16% 19% 13% 12% 15% 15% 15% 13% 16% 15% 15% 14% 12% 14% 17% 17% Hungary 11% 13% 11% 13% 10% 14% 11% 15% 11% 9% 12% 10% 9% 12% 10% 12% India 61% 62% 61% 63% 53% 56% 61% 61% 67% 60% 51% 55% 52% 52% 47% 50% Indonesia 37% 30% 34% 26% 30% 26% 29% 33% 31% 32% 25% 23% 30% 27% 33% 27% Italy 18% 19% 17% 18% 18% 19% 18% 17% 15% 18% 14% 18% 16% 16% 18% 17% Japan 4% 5% 5% 5% 4% 5% 5% 5% 5% 6% 4% 5% 5% 5% 7% 6% Mexico 20% 22% 24% 24% 19% 18% 18% 18% 15% 17% 22% 21% 17% 18% 18% 19% Poland 29% 30% 30% 28% 30% 31% 29% 21% 25% 22% 19% 21% 19% 23% 17% 21% Russia 23% 22% 25% 23% 24% 30% 24% 26% 24% 19% 20% 16% 17% 21% 18% 18% Saudi Arabia 49% 53% 51% 48% 55% 58% 57% 47% 50% 58% 57% 55% 62% 63% 61% 63% South Africa 26% 35% 28% 27% 34% 28% 26% 27% 26% 30% 34% 29% 22% 23% 28% 34% South Korea 16% 20% 22% 21% 18% 22% 22% 23% 26% 28% 23% 25% 16% 19% 21% 18% Spain 13% 8% 8% 10% 13% 10% 10% 10% 11% 10% 9% 9% 9% 10% 9% 8% Sweden 44% 46% 47% 49% 46% 53% 54% 54% 58% 55% 53% 57% 51% 54% 47% 52% Turkey 29% 31% 26% 32% 30% 25% 29% 34% 27% 30% 32% 33% 33% 33% 35% 38% United States 20% 21% 21% 21% 20% 17% 16% 19% 20% 20% 19% 24% 18% 18% 19% 18% Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 34 © 2011 Ipsos The Economic Pulse
  • 35. Global @dvisor Countries Ranked and Marked By Change In Assessment From Last Month (Left Column): Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy… Green marks countries experiencing improvement; Blue marks countries with no change from last month; Red marks countries experiencing a decline… A Global @dvisory – July 2011 – G@22 35 © 2011 Ipsos The Economic Pulse
  • 36. Global @dvisor Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month: Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy… South Africa (+6) Sweden (+5) Poland (+4) India (+3) Turkey (+3) Argentina (+3) Canada (+2) Saudi Arabia (+2) Hungary (+2) Mexico (+1) Germany (+1) France (N/C) Great Britain (N/C) Russia (N/C) Italy (-1) Spain (-1) Belgium (-1) Brazil (-1) Japan (-1) United States (-1) China (-2) South Korea (-3) Australia (-4) Indonesia (-6) A Global @dvisory – July 2011 – G@22 36 © 2011 Ipsos The Economic Pulse
  • 37. Global @dvisor All Regions Assess the Strength of Their Local Economy Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 37 © 2011 Ipsos The Economic Pulse
  • 38. Global @dvisor North American Countries Assess the Strength of Their Local Economy N/C Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 38 © 2011 Ipsos The Economic Pulse
  • 39. Global @dvisor LATAM Countries Assess the Strength of Their Local Economy N/C Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 39 © 2011 Ipsos The Economic Pulse
  • 40. Global @dvisor European Countries Assess the Strength of Their Local Economy 1 18% Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 40 © 2011 Ipsos The Economic Pulse
  • 41. Global @dvisor APAC Countries Assess the Strength of Their Local Economy 1 Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 41 © 2011 Ipsos The Economic Pulse
  • 42. Global @dvisor G8 Countries Assess the Strength of Their Local Economy N/C Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 42 © 2011 Ipsos The Economic Pulse
  • 43. Global @dvisor BRIC Countries Assess the Strength of Their Local Economy N/C Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 43 © 2011 Ipsos The Economic Pulse
  • 44. Global @dvisor Middle East/ African Countries Assess the Strength of Their Local Economy 3 Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 44 © 2011 Ipsos The Economic Pulse
  • 45. Global @dvisor Assessing the Strength of The Local Economy… …Six Months From Now Detailed Tables B.7 A Global @dvisory – July 2011 – G@22 © 2011 Ipsos The Economic Pulse
  • 46. Global @dvisor Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months… Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 46 © 2011 Ipsos The Economic Pulse
  • 47. Global @dvisor Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 1 Global Total Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 47 © 2011 Ipsos The Economic Pulse
  • 48. Global @dvisor Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months… % Much Stronger/Somewhat Stronger Mar April May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2011 2011 2011 2011 2011 2011 Total 31% 31% 30% 30% 29% 28% 28% 28% 29% 27% 27% 28% 26% 27% 27% 26% Argentina 32% 36% 35% 45% 36% 45% 42% 39% 44% 43% 42% 44% 44% 42% 45% 47% Australia 36% 34% 30% 25% 29% 26% 27% 29% 27% 24% 23% 24% 22% 23% 20% 19% Belgium 18% 14% 10% 14% 14% 17% 15% 13% 12% 12% 13% 13% 14% 15% 11% 14% Brazil 79% 71% 72% 72% 69% 68% 75% 78% 76% 78% 73% 73% 67% 72% 71% 64% Canada 38% 35% 29% 30% 32% 25% 27% 26% 27% 27% 31% 29% 28% 28% 26% 25% China 57% 49% 51% 49% 50% 50% 50% 50% 48% 44% 49% 49% 40% 42% 44% 39% France 5% 7% 3% 4% 5% 5% 5% 3% 4% 4% 5% 4% 4% 4% 4% 5% Germany 23% 25% 22% 21% 26% 29% 26% 31% 35% 27% 30% 28% 26% 24% 26% 22% Great Britain 18% 21% 22% 16% 16% 15% 13% 12% 13% 12% 13% 11% 8% 10% 12% 14% Hungary 22% 24% 23% 23% 15% 18% 18% 23% 13% 10% 12% 15% 10% 11% 7% 8% India 66% 66% 64% 67% 59% 58% 64% 65% 65% 61% 55% 61% 55% 55% 50% 52% Indonesia 31% 33% 36% 36% 38% 35% 35% 35% 34% 30% 26% 26% 29% 28% 32% 29% Italy 20% 21% 17% 19% 17% 18% 16% 17% 16% 15% 18% 16% 17% 15% 15% 15% Japan 11% 12% 12% 13% 9% 8% 6% 6% 8% 8% 8% 9% 8% 9% 10% 9% Mexico 34% 37% 44% 36% 33% 32% 35% 38% 30% 36% 33% 37% 43% 38% 41% 37% Poland 23% 23% 20% 23% 22% 24% 19% 19% 19% 21% 12% 19% 14% 17% 13% 15% Russia 17% 19% 17% 18% 23% 18% 21% 13% 24% 16% 16% 18% 18% 18% 16% 16% Saudi Arabia 44% 49% 50% 41% 46% 53% 46% 48% 45% 47% 45% 52% 56% 60% 59% 60% South Africa 38% 35% 34% 33% 36% 24% 25% 21% 27% 27% 28% 22% 16% 16% 21% 23% South Korea 21% 23% 24% 21% 21% 20% 22% 20% 22% 25% 22% 25% 19% 14% 17% 12% Spain 28% 27% 26% 21% 25% 24% 22% 20% 21% 20% 20% 21% 21% 23% 22% 20% Sweden 19% 20% 15% 21% 20% 17% 19% 21% 19% 20% 16% 21% 17% 18% 17% 16% Turkey 32% 35% 30% 30% 32% 33% 29% 28% 27% 23% 30% 32% 28% 32% 34% 36% United States 31% 36% 32% 27% 23% 22% 22% 24% 29% 25% 27% 27% 21% 24% 25% 22% Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 48 © 2011 Ipsos The Economic Pulse
  • 49. Global @dvisor Countries Ranked and Marked By Change In Assessment From Last Month (Left Column): Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? Green marks countries experiencing improvement; Blue marks countries with no change from last month; Red marks countries experiencing a decline… A Global @dvisory – July 2011 – G@22 49 © 2011 Ipsos The Economic Pulse
  • 50. Global @dvisor Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month: Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? Belgium (+3) Great Britain (+2) India (+2) South Africa (+2) Poland (+2) Argentina (+2) Turkey (+2) Saudi Arabia (+1) France (+1) Hungary (+1) Italy (N/C) Russia (N/C) Australia (-1) Canada (-1) Japan (-1) Sweden (-1) Spain (-2) United States (-3) Indonesia (-3) Mexico (-4) Germany (-4) China (-5) South Korea (-5) Brazil (-7) A Global @dvisory – July 2011 – G@22 50 © 2011 Ipsos The Economic Pulse
  • 51. Global @dvisor All Regions Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 51 © 2011 Ipsos The Economic Pulse
  • 52. Global @dvisor North American Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 3 Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 52 © 2011 Ipsos The Economic Pulse
  • 53. Global @dvisor LATAM Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 3 Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 53 © 2011 Ipsos The Economic Pulse
  • 54. Global @dvisor European Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months N/C Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 54 © 2011 Ipsos The Economic Pulse
  • 55. Global @dvisor APAC Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 2 Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 55 © 2011 Ipsos The Economic Pulse
  • 56. Global @dvisor G8 Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 1 Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 56 © 2011 Ipsos The Economic Pulse
  • 57. Global @dvisor BRIC Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 2 Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 57 © 2011 Ipsos The Economic Pulse
  • 58. Global @dvisor Middle East/African Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 2 Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 58 © 2011 Ipsos The Economic Pulse
  • 59. Global @dvisor About Ipsos… We are an independent company among the large global research companies, and are owned and managed by research professionals. Our ambition: to make survey-based research one of the primary means to understand contemporary society and economy. And to make Ipsos a strategic partner for those who wish to better understand the world and play an active part in it, with lasting success. Our experts are specialised in five areas of activity: we assess market potential and interpret market trends, develop and test emergent or existing products or services and build brands, test advertising, study audience responses to various media, and measure public opinion on issues and reputation. We have 10,000 employees working in wholly owned operations in 66 countries, and regularly conduct research in over 100 countries. Founded in 1975 by Jean-Marc Lech and Didier Truchot, Ipsos has been publicly traded since 1999. In 2010, Ipsos' revenues exceeded 1B Euros. Visit www.ipsos.com to learn more about Ipsos offerings and capabilities. A Global @dvisory – July 2011 – G@22 59 © 2011 Ipsos The Economic Pulse
  • 60. Global @dvisor For information about this and other Global @dvisory products contact: John Wright Senior Vice President and Managing Director, Public Opinion Polling Ipsos Public Affairs +1 (416) 324-2002 john.wright@ipsos.com Keren Gottfried Research Manager, Public Opinion Polling Ipsos Public Affairs +1 (416) 572-4481 keren.gottfried@ipsos.com The Ipsos Global @dvisor Omnibus is a monthly, online survey of consumer citizens in 24 countries and produces syndicated reports and studies specifically tailored to the needs of corporations, advertising and PR agencies, and governments. For information contact: Chris Deeney Senior Vice President and Managing Director, Omnibus Division Ipsos Public Affairs +1 (312) 665-0551 chris.deeny@ipsos.com Visit www.ipsos.com for information about all of our products and services. Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole and exclusive property of Ipsos. A Global @dvisory – July 2011 – G@22 © 2011 Ipsos The Economic Pulse