While many product teams are excited about Lean Startup ideas, they often run into challenges when trying to adopt Lean principles because they lack specific guidance on what to actually do. In his talk, Dan Olsen, Product Consultant and author of The Lean Product Playbook, will share advice from his new book on how to use prototypes and user testing to create better designs in less time.
10. Transporta=on
within
100
miles
of
my
home
Soccer
Mom
Speed
Demon
• Carry
kids
&
gear
• Safety
• Fuel
economy
• Go
fast
• Looks
cool
• Makes
me
look
cool
Target
Customer
Has
Dis=nct
Needs
High-‐level
need:
Target
Customer:
Detailed
needs:
Ideal
Product:
Soccer
Mom
Speed
Demon