The Game of Context for Market Research Summit 2015, presented by Annelies Verhaeghe (Managing Partner & Head of Research Innovation) and Katia Pallini (Research Innovation Manager) on Wednesday May 20, 2015.

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4. Context IS A
KEY INFLUENCER
OF WHAT WE DO
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5. YET WE KEEP
GOING FOR
representative
DESIGNS
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6. TIME TO dare
OURSELVES
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7. THE POWER
OF mobile
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8. THE GAME
OF context
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9. AN
INSTANT
coffee
STORY
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Supermarket Breakfast Lunch Tired Break

11. Intention
SCORES
SIMILAR
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12. CONTEXT
TRIGGERS
PRODUCT
relevance
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13. MORE
predictive
POWER
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14. BETTER
prediction OF
BEHAVIOUR
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1

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17. DECREASE
gap between
INSIGHT AND
ACTIONS
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2

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WE NEED
TO APPROACH
THINGS
differently

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