Slides of my presentation at Colombia 3.0 2014 edition, as part of the Convergence Module.

1. How Co-Create
Transmedia Narratives
with the Audience?
-
montecarlo
Colombia 3.0
- 2014 -

2. Seven
basic questions.
About…

3. 1
…Communication

4. sender ))))) receiver

5. O))))))
((((((O

6. me us you

7. 2
…(mass) media

8. receiver
receiver
receiver
sender ))))) receiver
receiver
receiver
receiver

9. - one direction
- same time
- same message

10. 3
…brand universes

11. products
suppliers
employees
stakeholders
customers
competition

12. 4
…storytelling

13. - sense making
- build tribe
- ...and more

14. 5
…narrative universes

16. - rules
- mechanics
- aesthetics
- story - character
- circumstance
- world
games and stories

17. Immersive
levels
uuu

18. canon

19. 6
…laws

20. - authorship
- ownership
- rights

21. control

22. 7
…communication 2.0

23. - all directions
- any time/place
- personal message

24. from possession…
…to use…
…to
experience

25. - peer
- interaction
- Player
- co-creator

26. - public
- influencer
- co-creator

27. but remember…
¡all of them
have
new consumer
habits!

28. ______…some examples

29. ____a tv series

30. ______

31. ______Star Trek: Odyssey
The continuing adventures of Lt. Commander Ro Nevin, stranded in
the Andromeda Galaxy. View the latest episodes right here!
Star Trek: The Helena Chronicles
Witness the exploits of the USS Helena, now under the command of
Captain Theresa Faisal, and exploring the newly revealed Hidden
Frontier!
Star Trek: Federation One
Star Trek: Federation One will be a three season series focusing on
the President of the United Federation of Planets and their entourage
aboard the Federation's diplomatic flagship, Federation One. The first
season will be filmed, while the second and third seasons will be
presented in audio format only.
Frontier Guard
An all new, original Sci-Fi production from Hidden Frontier
Productions. Due to film in 2009, Frontier Guard is set in the 25th
Century. Conner Blake has joined the Guard after being abducted in
1957 and found frozen on an Ark hundreds of years later.
HF/Intrepid Crossovers
Orphans of War stars the crews of the USS Excelsior and USS
Intrepid as they join forces to investigate something left behind by
the Archiens.
Operation Beta Shield is a feature length follow up to Orphans of
War and prelude to Federation One as the two crews work together
Star Trek: Hidden Frontier - Episode Index http://www.hiddenfrontier.com/episodes/index.php
1 of 3 26/07/14 07:23
to prevent a second Archien invasion.
Star Trek: Hidden Frontier
The series that started our journey into the final frontier, view all
seven seasons (and 50 episodes!) here!
Star Trek: Grissom
The Star Trek: Grissom audio show recounts the last missions of the
Federation vessel U.S.S. Grissom which was destroyed as it carried
out its final mission above the Genesis Planet, as depicted in the film
Star Trek III: The Search for Spock. Although the Grissom's story
ends in this tragedy, all the excitement, intrigue, and action leading
up to this ill-fated mission has not been told... until now.
Henglaar, M.D.
Our Henglaar M.D. audio show tells the tale of everyone's favorite
Tellarite Doctor as he copes with the loss of Myra Elbrey and tries to
instill some work ethic back into a young team of medical students.
Star Trek Diplomatic Relations
Star Trek: Diplomatic Relations picks up where Starfleet leave off and
tells the story of members of the United Federation of Planets
Diplomatic Corps.
Star Trek Equinox
Before the discovery of the Hidden Frontier, the untold story of the
Starship Equinox is finally revealed!
Voyages of the USS Angeles
Go back to 1999 and Hidden Frontier's roots with 5 episodes of
Voyages of the USS Angeles. Continue with Season 2's adventures in
audio format.
Star Trek: Hidden Frontier - Episode Index http://www.hiddenfrontier.com/episodes/index.php
2 of 3 26/07/14 07:23

32. a film__

34. a comic-book_____

35. ______

36. RAQUEL SECO São Paulo 25 JUL 2014 - 16:43 CEST
Batman llega al barrio
Un grupo de ciudadanos se disfraza de superhéroes para denunciar la inseguridad de Sã
Paulo
Su líder se presentará a las elecciones como diputado federal
Archivado en: BatmanBatman São PauloSão Paulo Personajes ficciónPersonajes ficción RobosRobos Estado São PauloEstado São Paulo Seguridad ciudadanaSeguridad ciudadana ViolenciaViolencia BrasilBrasil DelincuenciaDelincuencia SudaméricaSudamérica LatinoaméricaLatinoamérica
Problemas socialesProblemas sociales AméricaAmérica DelitosDelitos SucesosSucesos SociedadSociedad JusticiaJusticia
De lejos parecen superhéroes,
pero de cerca los trajes son de
lycra y el maquillaje les hace
sudar. Batman, el Hombre Araña,
el Zorro, el Vampiro, y media
docena de abogados, profesores y
retirados brasileños llamados
Loucos pela Paz (Locos por la
Paz) usan su tiempo libre y su
pinta estrafalaria para llamar la
atención sobre una larga lista de
reivindicaciones para São Paulo:
más seguridad, penas más duras
Vampiro y Batman el pasado 2 de julio en Itapevi (São Paulo). / BOSCO MARTÍN

37. __a book

39. it is not about,
platforms,
clicks,
likes…

40. it is about
relationships!

41. trust

43. the rule is…

44. the rule is…
…there are no rules.

48. so…
how co-create
transmedia narratives
with the audience?

49. as the zen
proverb says:
“the question
is the answer”

51. “I don’t like
your brand,
I like my friends”

52. Thank you
very much!
montecarlo
www.imastrangerheremyself.com
www.quimicavisual.com
@Imastranger