Presentation to Life Services Network Annual Conference Attendees explore what senior housing and older adult service professionals can use to reach seniors and their adult children online. Videos presented in the session are: http://www.youtube.com/watch?v=sIFYPQjYhv8 http://www.youtube.com/watch?v=lokLi1I1fDY http://www.youtube.com/watch?v=A-TyExcAOTg http://www.youtube.com/watch?v=x96KP1wfbpY

1. A Real Time Update of Online Marketing
and Social Media
Life Services Network Annual Meeting
Session 142A
Wednesday, March 24, 2010, 8:30 – 10:00
© IVY Marketing Group, Inc. 2010

3. Internet Media Opportunities

4. What Marketers are Doing

5. New Leads & Customer Retention

6. Where are Older People Online?
According to Nielson…
 17.5 million 65+ use the internet (just under 10% of
the demographic) for more than 58 hours per month
 8.2% of all social network and blog visitors are over
65 (just .1% less than teenagers)
 Facebook usage by 55+ has increased by 513.7%
(slower start but rapid adoption)
 Their children, 34 million, are online, according to
the National Institute on Aging

7. Older Boomers

8. The Silent Generation

9. G.I. Generation

11. Latest Trends
 Interactive Website and Newsrooms
 Social Media
 Online Marketing
 Free Online Listings
 Pay Per Click
 Google
 Facebook
 Other

12. Trends to Watch

13. Interactive Website
 The hub for your communications
 Opportunity to showcase your features and benefits
 Allows communications to and from visitors
 Gateway to Your Social Media Outlets
 RSS Feed for Your News, Newsletters, Blog
 Newsroom for Media

15. How Does Your Website Rank?

16. Social Media is…
Platform to establish
relationships
Word-of-mouth “advertising”
Information source
Trustworthy, organic referrals
Revenue-generating, cost-saving
communications

17. Social Media Benefits
 Become an Ally, Friend and Expert
 Build Great Traffic with interested people
 Create positive Brand Awareness
 Becomes more Personal, Accessible and
Trustworthy
 Direct conversations to Benefits to Audience
 Another way to be found and Tell Your Story

19. Blogs for Older Adults

20. E-Newsletters

22. Who Gets Your News?
Prospects
Residents Families
Referral
Friends
Sources
Interested
People

23. E-Mail Marketing

24. PCP: Internet Advertising
Buy appropriate keywords
Identify your target market
Set a budget
Choose channels
Monitor
Measure

25. Traditional Media Opportunities
Print: Newspaper
Magazines
Newsletters
Signage
Electronic: Radio
Television
Cable
Online: Static Website

26. Add These to your Marketing Arsenal
ONLINE
MAGAZINE FACEBOOK
BUZZ
(Blog Platform)
YOU TUBE RSS FEED LINKEDIN
INTERNET
TWITTER
E-MAIL ADVERTISING
MARKETING

27. How can it work for your organization?
Set
Goals
Create a
Content Strategy
Choose Tools
Deliver Content
Engage Target
Audiences

28. A SOCIAL NETWORKING WEBSITE

29. video sharing

31. A FREE SOCIAL NETWORKING
& MICRO BLOG

32. Business-oriented social networking
site

33. Borrowing From Cousins
Not-For-Profit Organizations
Healthcare
Residential Real Estate

34. Social Media Fundraising Tools

36. Healthcare

37. Residential Real Estate

38. Tips for Success
Transparency and authenticity
Develop relations and encourage
conversation
Add value to your reader/viewer’s
experience
Connect with influencers
Build communities instead of doing
communications

39. Pitfalls
Deception
Expecting to be able to buy
reach
It’s All About Me
Failure to Plan
Lacking Measurements

40. Create a Spiderweb

41. Measurement Metrics
Google Analytics
Comments on blog
Web traffic
E-mail responses
Facebook Fans
Video views
Calls from Internet Promotion
Followers on Twitter/LinkedIn

42. Google analytics

44. Learn More at IVY’s Booth # 1347
IVY Marketing Group, Inc.
630-790-2531
www.ivymarketing.com