21. This engagement is a measure of velocity. “Tim suggested we connect.”
“Tim suggested we connect.”
“Tim suggested we connect.”
“Tim suggested we connect.”
The more times a prospect opens and
clicks my content, the better the chance
for further engagement.
22. This engagement is a measure of velocity. “Tim suggested we connect.”
“Tim suggested we connect.”
“Tim suggested we connect.”
“Tim suggested we connect.”
The more times a prospect opens and
clicks my content, the better the chance
for further engagement.
If there’s no engagement, then why
should sales bother him? “Tim suggested we connect.”
23. C ontact agai n
i n 6 mont hs.
Yet, many
salespeople
still set
arbitrary
followup
dates.
24. C ontact agai n
i n 6 mont hs.
Many
salespeople
set arbitrary
“engagement
dates.”
But why force
a date when
you can
engage
naturally?
25. Email signals measure a
prospect’s engagement
with your business over
time – so you can contact
them when they’re actually
interested.
26. GET SIDEKICK FOR FREE NOW
Don’t have emai l
tracki ng
techn o l ogy?
Email signals measure a
prospect’s engagement
with your business over
time – so you can contact
them when they’re actually
interested.
27. Now use that
series of
engagements
in your
outreach!
29. The odds of calling to contact a lead
decrease by over 10 times in the first hour.
30. The same is true when prospects interact
with your emails
31. Just be sure
your emails
aren’t product
pitches – provide
links to helpful
content instead.
Hi Sam,
Pleasure chatting today. I thought I’d quickly
followup with some additional resources for you:
- LINK TO HELPFUL RESOURCE
- LINK TO HELPFUL RESOURCE
Best regards,
Mike
35. PART 1
[Sales] "Hey John, this is Mike over at Culture Company ... am I
catching you at an alright time?"
[Prospect] "Wow, Mike, I was actually just reviewing the email you
sent over earlier. Great timing."
[Sales] Excellent, I will be brief. I noticed you were checking out some
of the information around the link I sent on improving company
culture.
Wanted to circle back and see if there was anything you had questions
on, or if there was further information I could point you towards that
would be helpful ...
36. PART 2
[Prospect] "Well, we started by eliminating time tracking, and we’re
also putting plans in motion to do team lunches on a weekly basis. Its a
journey we are taking day-by-day."
[Sales] "Interesting ... Many people I’ve spoken with recently are
implementing a similar team lunch idea. What they’ve found is by
supplementing that with other voluntary benefits, they’ve been able to
achieve their goals in much less time.
Is there a good time for us to connect this week and I can show you a
little more about how we help companies achieve better work/life
balance for employees?”
[Prospect] "Sure, how about 10 AM tomorrow?"
37. And there you have it.
1
2
3
Measure Engagement.
Call fast.
OPEN WITH CONTEXT.