Social media is hard to get right, but it's especially important when you have money invested. To help you out we have 13 insider tips on creating Facebook Ads that convert.

1. 13InsiderTipson
FacebookAds

2. Facebook Advertising is an
awesome marketing tactic...
when done right.

3. But wouldn’t it be easier if you knew all
the inside tricks that make some
companies so successful with it?

4. We asked 5 world-class experts in
Facebook Advertising for their top tips and
we’re sharing them with you right here!

5. Their tips are short, digestible, and
immediately actionable!

6. …You can thank us later :)

7. 1Make use of
Unpublished
Posts

8. Use Unpublished Posts to target
more effectively without spamming
all your fans. This can be great for
testing, regional promotions, or new
customer offers.
Laura Crimmons | Communications Director, BRANDED3
@LauraCrimmons

9. Power Editor
2 Power Editor
is your friend

10. Power Editor has some really great
features you won’t find in standard Ad
Manager view. Here you can manage
campaigns in bulk and be a lot more
precise in targeting and budgeting.
Laura Crimmons | Communications Director, BRANDED3
@LauraCrimmons

11. 3
Let Facebook
do the work
for you

12. When creating your ad, you can
choose your actual business objective
(website conversions, app installs, etc.)
instead of trying to play bidding games.
Dennis Yu | Chief Technology Officer, BlitzMetrics
@DennisYu

14. 42016 is the
Year of Video

15. Pictures are worth a thousand words.
A video is a thousand pictures. Now
where should you focus your content
efforts with Facebook ads?
Dennis Yu | Chief Technology Officer, BlitzMetrics
@DennisYu

16. 5Don’t Hire a
Facebook Ads
Person

17. The biggest mistake in Facebook
advertising is hiring a social
consultant instead of a passionate,
knowledgeable fan of your product
who understands how to target
content to the right audience.
Dennis Yu | Chief Technology Officer, BlitzMetrics
@DennisYu

18. 6Use Lookalike
Audiences

19. Get higher conversion
rates by targeting users
similar to your customers
with Lookalike Audiences.
Isabelle Mathieu | Social Media and Digital
Marketing Consultant, Trainer & Speaker
@isabellemathieu

20. 7Embrace
Carousel Ads

21. Get creative with Carousel Ads:
showcase one or multiple
products, tell your brand story,
highlight customer testimonials,
and create an immersive experience.
Isabelle Mathieu | Social Media and Digital
Marketing Consultant, Trainer & Speaker
@isabellemathieu

22. 8Use Custom
Audiences
Website Visit
Custom Audience

23. Use Custom Audiences to target
people who have visited a specific
product or service page on your site.
Isabelle Mathieu | Social Media and Digital
Marketing Consultant, Trainer & Speaker
@isabellemathieu

24. 9
Don’t Talk
About Your
Products

25. Instead of promoting product
features, focus on the benefits your
product has to offer.
Isabelle Mathieu | Social Media and Digital
Marketing Consultant, Trainer & Speaker
@isabellemathieu

26. 10
Don’t think
Facebook
vs.YouTube

27. When it comes to social video, each
has its strengths, and it’s not a
zero-sum game.
Paul Herdtner | Director of Marketing and Communications,
AdParlor, @pherdtner

28. 11
All campaigns
are not created
equal

29. Target Facebook users appropriately,
depending upon where they are in the
marketing funnel. Adapt your content
based on how much they know about
your company already.
Paul Herdtner | Director of Marketing and Communications
AdParlor, @pherdtner

30. 12
Reuse and
readjust images
for testing

31. Zooming, cropping, adding
filters or borders, and applying text
overlays to your existing imagery are
just small tweaks, but can make a
huge impact.
Sandra Rand, Director of Marketing, OrionCKB
@sandra_rand

32. 13Go mobile or
go home

33. Facebook routinely advises us to have
80% of our clients’ budgets on mobile.
Some clients are even at 100%. So
unless you are a desktop-only app or
something of that nature, you need to
think mobile first.
Sandra Rand, Director of Marketing, OrionCKB
@sandra_rand

34. Want to learn
more? Download
the Science of
Successful
Facebook Ads.
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