This is a Digital marketing Campaign for your better and basic understanding of how Digital Marketing campaign designs.

1. Digital Marketing
Campaign
For
Mattresses

2. Campaign Overview
1. Campaign Summary
2. Campaign Objective
3. Campaign Materials
4. Target Audience
5. Call-to-Action
6. Positioning Statement
7. Campaign Message
8. Ad Creatives
9. Schedule

3. Campaign Summary
This is a Digital Campaign of Wakefit Mattresses, which is a sleep solutions
startup, that offers comfortable mattresses and other related products like pillow
& comforters. This Campaign includes of Detailed note on Customer
Acquisition, Target Audience, Marketing Material to achieve those targeted
audience, Ad Creative and many more things, to generate more online traffic.

4. Campaign Objective
1. To Increase Sales & Revenue:
Here we can see that the Revenue
of wakefit is has increased from 80
crores in the FY 2019 to 199 Crores
in Fy 2020, and as per Startuptalky
Wakefit have projected the revenue
of 1000 Crores by Fy 2023.
FY 2019 80 Crores
Fy 2020 199 Crores

5. 2. Improve Conversion Rate : As we have seen in the earlier objective that
the projected sales or revenue of Wakefit is 1000 Crores, so to reach such
great projected revenue, they should have good conversion rate(Conversion
rate is No. of actions/No. Of visitors * 100).

6. 3. To improve Click Through Rate: The First step to improve Conversion Rate is
to Improve Click Through Rate. So what is Click Through Rate, CTR is No.
Clicks / No. of Impressions. So if we improves the CTR then it automatically will
increase the Conversion Rate.

7. 4. Reduce Bounce rate : It may be possible that our Click Through Rate is good
but then also our Conversion rate is not good, this is because of High Bounce
rate, But what is Bounce Rate? The Bounce Rate is the Percentage of People who
landed on your website, but instead of Browsing further, they exited your
website. So, If we reduce the Bounce rate then it automatically increases our
Conversion rates, As reduce in Bounce rate shows that the visitors got relevant
content.

8. Campaign Materials
I would like to Bifurcate my Campaign Materials in to two, Organic & Paid
Organic Materials :
Search Engine Optimization
Social Media Marketing
Social Media Optimization
Paid Materials :
Search Engine Marketing
Paid Promotions on
Various Social Media
Platforms

9. Organic Material
SEO : SMM & SMO :
1. Google Pagespeed
Insights
2. Google Search
Console
3. Google Analytics
4. Wordtracker
5. Moz Link Explorer
6. Schema Creator
SMM :
1. Giveaways
2. Contest
3. Refer & Earn
4. Meme Marketing
SMO :
1. Hootsuite Tool
2. In Account
Optimization

10. Inorganic or Paid Marketing material
Search Engine Marketing Paid Promotions on SM
1. Google Ads
2. Hubspot’s Ad
Tracking Software
3. SEMRush
1. Facebook Ad
Manager
2. Instagram Ad
Manager
3. Instagram Paid
Promotions.

11. Target Audience
I would like to bifurcate Target Audience on the basis of two types of Products,
which are :
The Wakefit Orthopedic
Memory foam Mattress:
1. Orthopaedic
Patients
2. Tier 1 & Tier 2
Cities Families
The Wakefit Dual
Comfort Mattress :
1. Hotels of Tier 1 &
Tier 2 Cities
2. Tier 1 & Tier 2 Cities
Families

12. Hashtags & Keywords
Hashtags that we can use for
Instagram Posts.
1. #wakefithomesolutions
2. #Orthopedics
3. #AffordableFurniture
4. #ShopNow
5. #Comforters
6. #Health
7. #Sleep

13. Keywords that we can use in
our content at the buying
stage of Customer.
1. Wakefit
2. Back Pain relief
3. New Mattresses For
Hotel
4. New Mattresses
Keywords that we can use at the purchasing
stage.
1. Wakefit Mattresses
2. The Wakefit Orthopedic Memory foam
Mattress
3. The Wakefit Dual Comfort Mattress
4. Wakefit Mattresses Coupons
5. Wakefit mattresses Discount Code

14. Call to Action
1. In Facebook : We can Use “Learn More”, “Shop Now” & “Install Now” CTAs in Ads and
also it could be beneficial for us and for customers too if we aware them about the steps to
redeem any offer.
2. In Instagram : In Instagram too we can use “Learn More” and “Install Now” CTAs, but
other than that we can also use “Open Website” & “Open Instagram Profile” CTAs.
3. Through Emails : Other than the CTAs of Facebook and Instagram what we can use for our
nearer customers is Direction to the Shop CTA, we can also offer coupons which we can
attribute as Redeem Now CTAs, Also if we have any youtube channel then we can use
“Subscribe Now” CTAs through Emails.
4. On Landing Page : There are bunch of CTAs that one can use on Landing Page, Like
Sign-up now,, Get the Details, Download Products Brochure, Redeem the offer, and last but
the foremost one Scan QR code to Download the app.

15. Positioning Statement
“At Wakefit we create innovative sleep products which can help our customer
relieve the stress of a busy working day, boosting them up with a fresh beginning
everyday. At wakefit we have more than 200k+ Happy Customers by providing
them what they need for their Body pains & Luxurious mattresses at Affordable
Price. Team Wakefit works day and night to serve and reach to more and more
customers, with the aim of Happy Wakefit Family all over the world.”

16. Campaign Message
Target Audience : Orthopedic Patients
Message : That our Orthopedic Memory Foam Mattress are pain relief
mattresses because our mattresses provides Lumbar support by keeping the
spine aligned with mattresses as it should be, without any gaps in between. We
Uses Hard base combined with a plush memory foam layer which makes our
mattresses best mattresses for back pain.
Mediums : E-mails, Facebook, Instagram, with the help of SEO & SEM,
Through various Health related sites like Practo, Docplus, Medizoc, M-fine and
many more sites where we can find our targeted audience.

17. Target Audience : Hotels of Tier 1 & Tier 2 Cities
Message : That our wakefit dual comfort mattresses gives the sleeper two kinds
of comfort with two layers of foam and is usable on both sides. One side gives
soft, Cloud like feeling, whereas other side provides a medium firm feeling that
provides firm support
Mediums : Through Emails, Social media, with the help of SEO & SEM,
through various hotel booking sites like makemytrip , trivago.

18. Target Audience : 1st and 2nd Tier Houses
Message : That we provides Orthopedic Memory Foam Mattresses & wakefit
dual comfort mattresses, Both types of Mattresses. Orthopedic Memory Foam
Mattresses can help you to avoid future occurrence of Back Pain, neck pain,
whereas on the other hand Dual Comfort Mattresses can be used for your
guests.
Medium : Various mediums like, SEO, SEM, Email Marketing, Special
Emphasis on Social Media Marketing.

19. Schedule
Target Audience : Orthopedic Patients
Duration and Date 1 : On the day he/she Searches for anything related to this,
How? With the help of Facebook Ad Manager we can target this audience when
they search for any orthopedic related things on websites like Medizoc, Practo,
Docplus.
Duration and Date 2 : Whole Black Friday week.

20. Target Audience : Hotels of 1st and 2nd Tier Cities.
Duration/Date 1 : Just Before the time of Vacation, By providing some Discounts
we can gain our potential customers.
Duration/Date 2 : Whole Black Friday week.

21. Target Audience : 1st and 2nd Tier Houses.
Duration/Date 1 : Whole Black Friday Week
Duration/Date 2 : Whole Diwali Month, as in India there’s a trend to replace old
products with the New ones.
Duration/Date 3 : At the day when a person searches for the query.

22. Thank You!