This is a lecture delivered to first year medical students (and their research mentors) to encourage use of social media in medical education. To enhance communication between medical students and their mentors, we shall use platforms such as facebook, twitter and slideshare.
1. USE OF SOCIAL MEDIA
IN HEALTHCARE
Helen V. Madamba, MD MPH-TM
Research Coordinator, Level I
Cebu Doctors University College of Medicine
July 14, 2016
HVMADAMBA2016
2. Objectives
• To orient the students (and faculty) on
use of social media in medicine
• To discuss why HCPs should be on social
media
• To discuss the different platforms, its
functions and how to use them
• To discuss what HealthXPH is
• To discuss the #HealthXPH manifesto
HVMADAMBA2016
3. Merriam-Webster Definition:
forms of electronic communication (as
websites for social networking and
microblogging) through which users create
online communities to share information,
ideas, personal messages, and other
content
What is Social Media?
http://www.merriam-webster.com/dictionary/social%20media
HVMADAMBA2016
8. Why Should HCPs be on
Social Media?
• Social Media is P2P (person to person)
We tend to forget that both
ends of social media
conversations and
networks are people.
http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html
HVMADAMBA2016
9. Why Should HCPs be on
Social Media?
• Meet like minded people, learn from industry
experts, expand networks, sometimes build brands,
market etc.
All of these we can do in social
media too, often without leaving
the comforts of our home or
the workplace.
http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html
HVMADAMBA2016
10. Public Health
Promotion Tool
• Patients turn to social
media for answers to
medical questions.
• HCPs should be on
social media to
provide patients with
the right answers.
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11. Why Should HCPs be on
Social Media?
Social media is public space,
no matter how private your
settings are.
http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html
HVMADAMBA2016
55. I am a healthcare provider
and I will conduct myself in a
manner worthy of my
profession, even online. I
will not use online platforms
to rant or bash patients and
healthcare professionals.
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56. “First, do no harm.”
Recognizing this and the
trust that comes with my
profession, I will ensure that
the information I post, like
or share is accurate.
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57. Whatever I post online in
relation to my clinical expertise
should be of benefit to my
countrymen. I will prioritize the
promotion and advancement of
health rather than of medicinal
products. I will not practice
plagiarism.
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58. I will refrain from posting
information online that will
compromise patient
confidentiality and privacy.
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59. I will value the patient’s dignity
and privacy by not taking
selfies, groufies or videos
during encounters with patients
that include patients’ body
parts, surgical specimens or
that show patients in the
background without their
consent.
HVMADAMBA2016
60. Summary
• We oriented the students (and faculty)
on use of social media in medicine.
• We discussed why HCPs should be on
social media.
• We discussed the different social media
platforms, its functions and how to use
them.
• We discussed what HealthXPH is.
• We discussed the #HealthXPH
manifesto.
HVMADAMBA2016
62. #HealthXPH tweetchat
Healthcare Conversations on Twitter
Saturdays 9:00 p.m. to 10:00 p.m.
@helenvmadamba
Helen V. Madamba
https://www.facebook.com/helenvmadamba
Sleepless in Cebu
http://helenvmadamba.blogspot.com
These slides are available on
http://www.slideshare.net/HelenMadamba/
63. USE OF SOCIAL MEDIA
IN HEALTHCARE
Helen V. Madamba, MD MPH-TM
Research Coordinator, Level I
Cebu Doctors University College of Medicine
July 14, 2016
HVMADAMBA2016