Heather McQuaid

London, United Kingdom United Kingdom

Co-founder of Future Tonic, helping companies create successful products & services using Human-Centred Design

Design

After 20+ years’ experience working for design agencies (MAYA, Conchango, and PDD), helping clients create useful, usable and desirable products, services and experiences, I joined forces with with a former colleague, Maeve Keane, to start our own business--Future Tonic. We help organisations innovate--reliably, repeatedly and with reduced risk--by applying a human-centred approach to design. I get a kick out of connecting ideas from disparate fields, including the neuropsychology of creativity, business model canvases, and human-centred design, to create intriguing mash-ups that challenge assumptions. I'm a strong proponent of experiential learning--learning by doing--and a certified i...