Key stats about danish campaigns performance on Kickstarter from 2009-2014. The slides are based on an annual report made by the crowd consultancy Heartreacher.
2. *based on all (149 ) danish campaigns from 2013-14
Overall sucess rate
36% success
64% fail
*campaigns from 2009-2014
3. Apps Documentaries Hardware Product Design Games Web
14% 0% 43% 61% 59% 0%
Success rate
by 6 largest project categories
*campaigns from 2009-2014
4. 149 campaigns analysed
Amount raised by Category
Other (music, art, etc.)
Product Design
Games
Hardware
*campaigns from 2009-2014
5. 0-29 days 30-40 days 41-59 days 60 days +
17% 64% 11% 8%
Campaign duration
for successful campaigns
*campaigns from 2009-2014
6. 149 campaigns analysed
less than 3 min 3-4 min 4-5 min more than 5 min
60% 17% 11% 13%
Video length
for successful campaigns
*campaigns from 2009-2014
7. 149 campaigns analysed
Successful campaigns
by launch date
Monday Wednesday Thursday Friday Saturday Sunday
2%
Tuesday
19% 21% 26% 13% 8% 9%
*campaigns from 2009-2014
8. 2013 stats
Total 24 campaigns
14 Successful
Success Rate
58%
Total amount raised 9.5 million DKK
Average 676.000DKK raised per campaign
$
9. 31days to go
676,000dkk
pledged out of 380,000 goal
Wednesdaylaunch date
Video length 2:27 min
The Average Succesful Campaign of 2013
by Heartreacher
catergory:
Games
10. 2014 stats
Total 89 campaigns
17 Successful
Success Rate
19%
Total amount raised 5.1 million DKK
Average 340.000 raised per campaign
$
11. 149 campaigns analysed
32days to go
340,000dkk
pledged out of 143,000 goal
Tuesdaylaunch date
Video length 3:10 min
The Average Successful Campaign of 2014
by Heartreacher
catergory:
Product Development
149 campaigns analysed
12. Top 4 Funded Projects 2013 vs 2014
1st 2nd 3rd 4th
2.5m
2m
1.5m
1m
0.m
13. Top Categories 2013 vs 2014
Product Design Games Hardware Other
4.5m
3.5m
2.5m
1.5m
0.5m