Welding Electrode Making Machine By Deccan Dynamics
7 Habits of Highly Successful Social Marketers
1. 7 Habits of Highly Successful Social Marketers
Clara Shih
CEO of Hearsay Social and Author, The Facebook Era
@clarashih @hearsaysocial #adtech
2. Who I am
1B+
Social network users
Founded software
company Hearsay
Social to serve
“national/local” brands
Wrote bestselling book
about social media for
marketing “ Faceforce kickstarts
the social business
Created 1st business app movement ”
app on Facebook
— Forrester Research
November 2007
2004 2005 2006 2007 2008 2009 2010 2011
@clarashih @hearsaysocial #adtech
3. Tweet this keynote
@clarashih
@hearsaysocial
#adtech
@clarashih @hearsaysocial #adtech
4. Welcome to the Social Era
800M+ users!
200M+ users!
130M+ users!
40M+ users!
10M+ users!
2004 2005 2006 2007 2008 2009 2010 2011
@clarashih @hearsaysocial #adtech
5. Entering the year of social marketing execution
2009-2010 2011-2012
% of Fortune Global 100 Companies with
65%
73.5%
54%
50%
of US companies consider
social media a top priority 33%
2010 CMO Survey
Forrester Research
Source: Burson-Marsteller Communications Group, 2011
@clarashih @hearsaysocial #adtech
6. Where are you on the social media maturity curve?
@clarashih @hearsaysocial #adtech
7. Where are you on the social marketing maturity curve?
4. Get Local!
3. Engage!
2. Respond!
1. Monitor!
@clarashih @hearsaysocial #adtech
8. 7 Habits of Highly Successful
Social Marketers
@clarashih @hearsaysocial #adtech
10. Habit 2: Claim your pages
@clarashih @hearsaysocial #adtech
11. Habit 3: Get local to drive sales
@clarashih @hearsaysocial #adtech
12. Habit 4: Integrate social media across marketing mix
@clarashih @hearsaysocial #adtech
13. Habit 5: Learn and live by the new metrics
Clicks SEM EdgeRank Likes
CPC SEO Amplification Engagement
Rate Rate
CPM PageRank
CPA Comments Tweets
Posts Retweets
@clarashih @hearsaysocial #adtech
15. Habit 7: Prepare for the future
@clarashih @hearsaysocial #adtech
16. Remember your habits
Download slides and
read the rest here:
blog.hearsaysocial.com
@clarashih @hearsaysocial #adtech
17. Thank you
Stay in touch Book signing immediately to follow
Clara Shih Take escalator up to Level 2 bookstore
@clarashih
clara@hearsaysocial.com
Book
signing
@clarashih @hearsaysocial #adtech
18. Stay in touch
Clara Shih, CEO and Founder
@clarashih
Hearsay Social on social:
linkedin.com/company/hearsay-social
facebook.com/hearsaysocial
@hearsaysocial
@clarashih @hearsaysocial #adtech