LEAP HR: Retail 2017 Event Guide

Rewrite the Rules of Retail HR
to Place Your People at the Heart
of Your Competitive Advantage
February 7-9 2017 | Nashville, TN
Among the world class speaker faculty
Eric Severson
most recently
Co-CHRO & Senior
Vice President HR
Gap
Bob Ravener
Chief People
Officer
Dollar General
Hollie Delaney
Head of People
Operations
Zappos
Susan Lee
Head of People
Warby Parker
Valerie Danna
Senior Vice
President, Partner
Resources (HR)
Starbucks
Researched and
Developed by
LEAP HR
Radical Change Through People
Retail
A fast-paced powerhouse of usable ideas
that can be immediately acted upon.
Chief Staff Development Officer, LEAP HR Attendee
Save up to 50%
see back page for details
www.leaphr-retail.com
info@hansonwade.com 212 537 5898 LEAP HR Leadership Community
Association partner

www.leaphr-retail.com info@hansonwade.com 212 537 5898 LEAP HR Leadership Community
Guarantee your ROI
• Apply smart scheduling to revolutionize turnover and
engagement: Uncover how Gap is applying cutting-edge
thinking to transform business performance
• Make the retail organization of tomorrow a reality
today: Lift the lid on how Zappos is radically rethinking
organizational design in retail
• Turn your culture into a competitive advantage: Lift the
lid on how Patagonia is challenging traditional thinking to
transform culture, engagement and turnover
• Rethink engagement in a distributed workforce:
Find out how Starbucks translates a higher investment
in partners into lower costs and higher profits
• Adopt a digital-native approach to next-generation
retail: Learn from Warby Parker how to find, inspire and
keep a digital and a retail workforce under the same roof
• Radically rethink the way you reward your retail
workforce: Adopt the Texas Roadhouse approach
to deliver a legendary customer experience
• Reimagine the associate experience: Identify how
Five Below is creating more positive, engaging and
inspiring work to prepare for the future of retail
• Build retail leaders faster in high-turnover
environments: Hear how Valvoline is breaking the rules
of succession planning to transform workforce planning
• Accelerate your ability to adapt to a new retail
landscape: Discover how Robert Lee is placing innovation
at the heart of the employee experience
Rewrite the Rules
of Retail HR
LEAP HR: Retail 2017 is the only industry-
specific, evidence-based, strategic forum
to bring together the people leaders from
large and small, established and emerging,
and digital and physical retailers making the
most radical leaps to transform employee and
business performance.
Designed by and for HR leaders at companies
with people intensive, customer centric and
geographically distributed workforces, this unique
event will demonstrate:
• How retail outliers are translating new thinking
around HR into lower costs and higher profits
while transforming both the associate and the
customer experience
• How the most remarkable retailers are creating
a culture agile enough to anticipate and
respond to the challenges of an evolving
market and shifting customer behaviour
• How the highest performing retailers are
competing for a new type of talent and
re-thinking the fundamentals of their
business to thrive in an increasingly
digital industry
This is your unmissable chance to find out how
those growing fastest in an evolving industry are
transforming how they find, attract, inspire, reward,
engage, develop, keep and replace their people in
ways which are helping them out-perform
their peers.
Gareth Pearce
Managing Director – LEAP HR
Hanson Wade
February 7-9 2017
Nashville, TN
The challenges for retailers are so different than
those faced by other industries that it’s vital to come
together to find new ways to change – this is a rare and
valuable opportunity for us to do that.
Dean Carter, Vice President HR
& Shared Services, Patagonia
Bringing emerging and established,
digital and physical, large and small retailers
together in this forum will offer a priceless
opportunity for us to find short cuts to solve the
challenges we share.
Sara Patterson, Chief People Officer,
Bonobos
Expected Attendance by Seniority
CHRO
35% 40% 15% 10%
VP HR Other
Retail Restaurants
Expected Attendance by Company Type
60% 20%
Hospitality
Director
20%

The LEAP
difference
LEAP HR forums are high energy, high impact forums
for ambitious HR leaders. Using a revolutionary non-
traditional format, we create a conference experience
like no other to leave those who take part feeling:
Energized
• Discover presentations feature bold HR leaders
sharing their leaps in TED-Talk style sessions
• Interactive debates recognize there’s as much
experience in the room as there is on the stage
Inspired
• Speed learning provides a Genius Bar environment
to get quick-fire inspiration for your own leaps
• Ignite sessions feature HR gurus delivering high
energy, high impact Pecha Kucha talks
Ready for action
• Speed networking sessions give you a chance to
build a personal support network in just 30 minutes
• Action sessions are practical chances to identify the
takeaways you want to immediately apply
The LEAP guarantee
LEAP HR: Retail works because it shines a light on the impact that HR leaders have on
business performance. Every leap shared is evidenced by the business improvement it
delivers. Every presentation is guaranteed to be practical, commercial and valuable.
• Patagonia will show how to triple profits while challenging traditional thinking around HR in retail
• Gap will share how it cut turnover by 50% and revolutionized service scores by rethinking scheduling
• Starbucks will demonstrate how transforming partner engagement led to double digit retail growth
• Rent-A-Center will lift the lid on how redefining your labor model can save you up to £25m a year
• Loews will explain how transforming the employee experience reduced turnover from 70% to 30%
• Warby Parker will reveal how its digital/retail people strategy is set to triple the size of the business
See more details of these and the other leaps we’ll be examining in the agenda in the pages ahead.
Attending a LEAP HR meeting
with my team provided an incredible
opportunity to connect with them in a
way which would have been harder in
the office, and because we experienced
the event together, the benefits have
been multiplied on our return to the
organization.
Debra Plousha Moore,
CHRO, LEAP HR Attendee
Multiplying the
LEAP impact
LEAP HR: Retail leaves those who take
part inspired, energized and ready for
action. It is designed to be the only
event you need to attend all year to
achieve people and culture change, so
to get most benefit from taking part,
attend with your team (and make the
most of the team discounts).
February 7-9 2017
Nashville, TN
See how it works in practice in the agenda which follows

Speaker Faculty
Bill Clark, Senior Vice President
Human Resources, Five Below
LEAP: “Reimagining the
associate experience to inspire
a movement of advocates.”
Alan Momeyer, Chief Human
Resources Officer Emeritus,
Loews Corporation
LEAP: “A branded employee
experience transforming a
branded customer experience.”
Bob Ravener, Chief People Officer,
Dollar General
LEAP: “Developing a supply chain
of managerial talent at pace and
at scale to fuel rapid growth.”
February 7-9 2017
Nashville, TN
Chad Strickland, most recently
SVP Associate Resources, Aaron’s
LEAP: “Translating start-up
conditions into retail to create
and inspire believers.”
Brian Walker, most recently
Chief Human Resources Officer,
Sally Beauty
LEAP: “Keeping a phenomenal
culture alive in a rapidly scaling retail
environment.”
Dean Carter, Vice President HR
& Shared Services, Patagonia
LEAP: “Making seemingly
counterintuitive business
decisions to triple profits.”
Gareth Pearce, Managing Director,
LEAP HR, Hanson Wade
LEAP: “Providing a platform
to drive radical change through
people.”
Eric Severson, most recently Co-
CHRO & SVP HR, Gap
LEAP: “Transforming engagement
through cutting-edge work-life
integration.”
Hollie Delaney, Head of People
Operations, Zappos
LEAP: “Becoming a self organized
and self managing retailer placing
trust at the heart of the employee
experience.”
Jody Diaz, Senior Vice President
Human Resources & Chief People
Officer, Rent-A-Center
LEAP: “Moving from fixed to
flexible employment to allow
rapid scale up and down.”
Joan Williams, Director of the Center
for WorkLife Law, UC Hastings
LEAP: “Rethinking scheduling to
transform business and employee
performance.”
Jamie Hinely, Head of Talent
Development, Valvoline
LEAP: “Breaking the rules of
succession planning to develop
retail leaders faster.”

Speaker Faculty
Mark Foley, Senior Vice President
Human Resources, Raley’s
LEAP: “Transforming from an 80
year old retailer into a health and
wellness leader.”
Lee Bowman, Senior Director,
HRBP Global Retail and eCom,
Levi Strauss & Co.
LEAP: “Transforming the
associate and customer
experience to boost engagement
and sales.”
Mark Simpson,
Vice President Legendary People,
Texas Roadhouse
LEAP: “Radically rethinking pay
for performance to deliver a
legendary customer experience.”
February 7-9 2017
Nashville, TN
Sara Patterson,
Chief People Officer, Bonobos
LEAP: “Developing a brick-and-
mortar offering into a growth
engine for a digital retailer.”
Robert Vipperman, Chief Human
Resources Officer & SVP, Innovation,
Alex Lee
LEAP: “Placing innovation at the
heart of the employee experience.”
Saravanan Kesavan, Associate
Professor of Operations, UNC
LEAP: “Rethinking scheduling to
transform business and employee
performance.”
Tony Bridwell,
most recently Chief People Officer,
Brinker International
LEAP: “Rethinking culture to
transform customer satisfaction
in retail.”
Susan Lee, Head of People,
Warby Parker
LEAP: “Balancing a radically
different digital and retail workforce
under the same roof.”
Valerie Danna, Senior Vice
President, Partner Resources (HR),
Starbucks
LEAP: “Translating greater spend
on partners into higher profits and
greater customer satisfaction.”
This is exactly the forum we need to share
evidence-based, leading-edge solutions to the
unique challenges retailers share.
Eric Severson, most recently Co-CHRO & SVP HR, Gap
Kee Meng Yeo, Vice President
Enterprise Talent Development,
Amway
LEAP: “Building agile leadership
in a competitive, rapidly changing
retail environment.”

Program
Conference Day One – Tuesday February 7, 2017
7.30 Registration & Networking
8.30 Introduction from the LEAP HR Team Gareth Pearce, Managing Director - LEAP HR,
Hanson Wade
8.40 Chairman’s Welcome, Opening Remarks,
& Connection Before Content Bob Ravener, Chief People Officer, Dollar General
New People Strategies for a Future Retail Industry
9.00 Discover: How Self-organization and Self-management
Can Transform Your Majority-millennial, Customer-
facing Organization into a World-class Retailer of Choice
• How do we provide a more purpose-driven environment where
people feel comfortable breaking out of the traditional hierarchy
and learning a new way to work?
• What needs to change to help our front line employees become
aware of how to – and feel trusted that they have the support to –
move their career and the company forward
• How adopting a holocracy approach opens up new approaches to
compensation benefits structures which align with a self organized
working environment
Hollie Delaney, Head of People Operations,
Zappos
9.20 Discover: From Digital to Physical: How Warby Parker
Is Disrupting the Industry and What You Can Learn from
a Digital Native about Next-generation Retail
• Balancing the multiple implications of hiring, engaging, leading and
retaining digital, technological, fashion and retail workforces inside the
same organization
• Lessons learned from building a roadmap for building and scaling a
retail business on a digital foundation, ensuring the retail culture feeds
back to a digital DNA
• What all retailers can learn from how Warby Parker retains a start-up
culture whilst the business grows at pace towards being a majority
brick and mortar business
Susan Lee, Head of People, Warby Parker
9.40 Debate: What Lessons Can People Leaders Learn
from the HR Outliers Disrupting the Status Quo?
Question the panellists and the wider group on their vision for the future
and build a clear idea of how you need to adapt your people strategy now
to be prepared.
Hollie Delaney, Head of People Operations,
Zappos
Susan Lee, Head of People, Warby Parker
10.00 Action: How Do We Overcome the Barriers to Future-
proofing Our People Strategies Against the Disruption
That Lies Ahead?
This interactive group discussion will focus on ensuring your people
strategy is future-proofed. What’s been tried? What’s working? How do
you make it happen in your retail business?
Interactive Peer-Led Discussion Facilitated
by the Chair
Bob Ravener, Chief People Officer, Dollar General
10.20 Speed Networking & Refreshments
Speed Networking offers a unique chance to build your own personal
support network in one fast-paced interactive session. In the space
of two minutes you will exchange cards with a table full of peers and
identify who you want to connect with later in the conference, before
a bell rings and you get the chance to do the same again, and again
and again until you’ve met everyone in the room.
February 7-9 2017
Nashville, TN
ROI: Take associate engagement – and
customer satisfaction – to new levels by
transforming your business to a holocracy
ROI: Discover how one of Fast Company’s
most innovative firms plans to triple the
size of its retail business

Program
February 7-9 2017
Nashville, TN
Challenging Traditional Thinking around HR in Retail
11.20 Discover: How Starbucks Is Translating a Higher
Investment in Partners into Lower Costs, Higher Profits
and Greater Customer Satisfaction
• Applying innovative thinking to transform how to communicate,
engage, develop and retain people across a distributed workforce
• Ensuring a start-up level of belief, engagement and commitment to
your cause, even in the most complex corporate retail environment
• Creating purpose, significance and social impact in your retail
roles to transform engagement, drive retention and build
customer loyalty
Valerie Danna, Senior Vice President, Partner
Resources (HR), Starbucks
11.40 Discover: How Challenging Traditional Retail People
Practices at Patagonia Has Transformed Culture,
Engagement and Turnover
• A new way of thinking about engaging retail populations on a real
time basis to democratize performance
• How the introduction of family-affirming policies reduces turnover
costs, increased productivity and transformed engagement
• Moving towards measuring morale in real time to help you predict
when key talent is planning to quit and act accordingly to prevent it
Dean Carter, Vice President HR & Shared Services,
Patagonia
12.00 Discover: How Rethinking Your People Strategy Can
Transform Your Workforce Flexibility
• Moving from a fixed to a flexible employment model to allow rapid
scale up and down to meet changing patterns of customer demand
• Lessons learned from Rent-A-Center’s company transformation
around how to avoid disrupting either your revenue or your
customer experience
• A data-driven, evidence-based approach to overcome the resistance
to change which lies ahead when implementing a transformation
like this
Jody Diaz, Senior Vice President Human Resources
& Chief People Officer, Rent-A-Center
12.20 Debate: How Do We Get More Innovative in the Way
We Engage, Communicate with, and Organize Our
Distributed Workforces?
Working with the whole group, this session allows you map out what
the future needs to look like for your company and what you need to
start doing today to prepare for it.
Valerie Danna, Senior Vice President, Partner
Resources (HR), Starbucks
Dean Carter, Vice President HR & Shared Services,
Patagonia
Jody Diaz, Senior Vice President Human Resources
& Chief People Officer, Rent-A-Center
11.50 Action: How Do We Most Effectively Boost Organizational
and Talent Agility Within Complex Healthcare Systems?
Everyone talks about agility, but few know what it is or how to achieve
it. Work with your peers to develop a roadmap to develop an agile
people strategy to accelerate change in your organization.
Interactive Peer-Led Discussion
Facilitated by the Chair
1.00 Networking Lunch
ROI: Translate partner engagement into
double digit growth inside a multi billion
dollar retailer
ROI: Triple profits while challenging
traditional thinking around HR in retail
ROI: Redefine your labor model to allow
you to save more than £25m each year

Program
February 7-9 2017
Nashville, TN
Transforming the Associate Experience to Transform the Customer Experience
2.00 Discover: What Needs to Change about How We Equip
Our Associates to Allow Them to Thrive in a Changing
Retail Landscape?
• Rethinking the associate experience to make it easier for our people
to do the things customers expect now and in the future, rather than
the things we’ve traditionally valued
• How do we retain the authenticity of the brand and the personal
touch required to deliver a remarkable consumer experience with
the need to replicate across thousands of stores
• Removing the friction points between the environment, the
consumer and the employee to position you as more than a store,
to amplify your brand and connect your customer to your mission
Lee Bowman, Senior Director, HRBP Global Retail
and eCom, Levi Strauss & Co.
2.20 Discover: Rethinking Rewards in Retail to Incentivize
Legendary Performance and Stay One Step Ahead of
Regulatory Change
• What innovative options are available to respond to wage pressures
and the need for creative compensation strategies?
• How to ensure your rewards program is working to drive the
behavior, engagement attraction and retention you need
• Radically rethinking pay for performance to change how
teams operate, and focus on how to provide a legendary
customer experience
Mark Simpson, Vice President Legendary People,
Texas Roadhouse
2.40 Debate: Rethinking Trust to Transform Your Majority-
millennial, Customer Facing Organization into a World
Class Retailer of Choice
How do we expect the nature of our relationship with our people to
change in a future retail industry? This session will allow you to quiz
the speakers on their vision for the future.
Lee Bowman, Senior Director, HRBP Global Retail
and eCom, Levi Strauss & Co.
Mark Simpson, Vice President Legendary People,
Texas Roadhouse
3.00 Action: Overcoming the Barriers to Achieving
Next-generation Retail Talent Management in Your
Organization
This interactive session allows you to join a group discussion into the
future associate experience, before we turn our attention as a group
to how we can make it a reality today.
by the Chair
3.20 Networking & Refreshments
Next-generation Leadership Development for Next-generation Retail
3.40 Discover: A New Approach to Building Agile Leadership
Talent in a Competitive Retail Environment
• A non-traditional approach to challenging retail leaders of the future
to be agile leaders
• Developing an agile leadership and organizational culture able to
anticipate, adapt and act in a rapidly changing and dynamic retail
environment to ensure long term organizational success
• Leveraging legacy leaders with experience while engaging
newcomers with new ideas to avoid a culture clash between the two,
and get the best out of both
Kee Meng Yeo, Vice President Enterprise Talent
Development, Amway
ROI: Stay relevant, and stay profitable by
transforming your customer experience
ROI: Build a cost-effective rewards
program which drives legendary
performance without breaking the bank
ROI: Apply future leaders to solve urgent
business challenges to drive a leadership
development ROI

Program
February 7-9 2017
Nashville, TN
4.00 Discover: Breaking the Rules of Succession Planning to
Develop Leaders in High Turnover Environments
• Achieving rapid-fire succession planning by transforming it from
a complex annual activity to a streamlined monthly activity
• Challenging traditional assumptions around succession planning to
deal with the whole employee population, not just the senior level
• How bench planning is the driving force behind training and
development and how you can replicate the results Valvoline
has achieved
Jamie Hinely, Head of Talent Development,
Valvoline
4.20 Debate: How Can Rethinking Front-line Leadership
Development Deliver Radical Results in Transforming
Our Organizations?
Quiz the speakers to uncover more detail behind the high level
presentations you have just heard to allow you to walk away with
actionable ideas you can apply immediately.
Kee Meng Yeo, Vice President Enterprise Talent
Development, Amway
Jamie Hinely, Head of Talent Development,
Valvoline
4.40 Action: Overcoming the Barriers to Accelerating
Leadership Development in a Remote, Majority-
millennial Workforce
Explore in groups of peers how you can overcome the biggest barriers
to leadership development success, and develop a blueprint for you to
apply in your own business.
by the Chair
5.00 Chairman’s Closing Remarks and End of Conference
Day One
ROI: Develop managers faster to keep pace
with growth and turnover
I’ve never seen a conference to address this subject
in such a way. Retailers who don’t think about the long term
consequences of how they are engaging their people aren’t
going to be around for long, so not only is this conference
timely, but it’s also vital.
Chad Strickland, most recently SVP
Associate Resources, Aaron’s
We need the employees closest to our customers to be
more engaged in, committed to and passionate about their
work than ever to deliver the experiences our customers
expect. Only by continually pushing the envelope on how our
organizations are structured and function will we create an
environment where that is possible.
Hollie Delaney, Head of People Operations, Zappos

Program
Conference Day Two – Wednesday February 8, 2017
8.00 Registration & Networking
8.30 Chairman’s Recap and Opening Remarks Bob Ravener, Chief People Officer, Dollar General
Rethinking Scheduling to Transform Employee and Business Performance
8.40 Discover: Why Work-Life Integration Beats Work-life
Balance If We Want to Transform Engagement in Retail
• Increasing work-life flexibility as the key to solving the challenge of
high turnover in fast paced retail environments
• How leading edge thinking around the way we work in retail can cut
turnover in half, drive engagement and revolutionize service scores
• Lessons learned from implementing the world’s largest results
- only work environment around how to generate statistically
significant results faster
Eric Severson, most recently Co-CHRO
& SVP HR, Gap
9.00 Discover: How Novel Approaches to Scheduling
Employees Are Transforming Business Performance,
Turnover and Employee Wellbeing
• Boosting profits through targeted increases in staffing, and by
understanding the commercial impact of eliminating on-call shifts and
giving advance notice of schedules
• Piloting alternative practices to promote stable scheduling for hourly
workers using evidence-based practices that are good for employee
life-work balance and for business
• An insight into the impact of initiatives like Part-Time Plus, Stable Shift
Structure, Tech-Enabled Shift Swapping, Targeted Staffing Increases
Joan Williams, Director of the Center for WorkLife
Law, UC Hastings
9.20 Debate: What’s Stopping Us Applying Leading-edge
Thinking to the Way We Work in Retail Today?
Having heard the speakers share their ideas as to how to reinvent your
approach to smart scheduling, dig deeper by asking them questions
based on what you have heard.
Eric Severson, most recently Co-CHRO
& SVP HR, Gap
Joan Williams, Director of the Center for WorkLife
Law, UC Hastings
9.40 Action: Overcoming the Barriers to Achieving Smart
Scheduling Success in Your Retail Organization
Working in small groups of peers, develop your own blueprint which
you can take back to your business and apply immediately to help you
transform your approach to smart scheduling.
by the Chair
10.00 Networking Refreshments
Reinventing Culture in the Retail Business of the Future
10.30 Discover: How to Avoid the Most Commonly-made
Mistakes in Scaling Culture Across a Fast-growing
Retail Environment
• How does a retailer with a phenomenal culture keep it alive as it
scales with HR in the role of culture accelerator?
• Detaching HR from being the firefighter and instead becoming the
strategic contributor to outstanding retail cultures
• Overcoming the contradiction between the control retailers
require over distributed operations and the need for culture to
live independently
Brian Walker, most recently Chief Human
Resources Officer, Sally Beauty
February 7-9 2017
Nashville, TN
ROI: Apply radical thinking to cut turnover
in half and revolutionize service scores
ROI: Increase profitability and reduce
turnover by up to 30% through reduction in
schedule variability
ROI: Drive behaviors which lead to
sustainable business success

Program
February 7-9 2017
Nashville, TN
10.50 Discover: What Elements in the Start-up World Can Be
Replicated in a Retail Environment to Create and Inspire
Believers among Your Workforce?
• Rethinking trust to transform your majority-millennial, customer
facing retail organization into an aspirational place to work
• Rethinking culture in complex retail environments to replicate the
start-up level of belief, engagement and commitment to your cause
that exists in start-ups
• Using associate purpose, learning, development, communication and
engagement as wider catalysts for change within your organization
Chad Strickland, most recently SVP Associate
Resources, Aaron’s
11.10 Debate: How Are the Most Remarkable Retailers
Creating a Culture Agile Enough to Anticipate and
Respond to the Challenges of an Evolving Market?
This interactive discussion will give you the chance to quiz the speakers,
and lift the lid on how you can replicate these successes in your own
retail organization.
Brian Walker, most recently Chief Human
Resources Officer, Sally Beauty
Chad Strickland, most recently SVP Associate
Resources, Aaron’s
11.30 Action: Overcoming the Most Common Challenges in
Building and Scaling Your Retail Culture
This interactive session will allow you to explore how people leaders at
retail organizations of all sizes are taking innovative approaches to turn
culture into a competitive advantage.
by the Chair
11.50 Networking Lunch
12.50 Speed Learning: HR Leaps From Retail People Leaders
Uncover the story behind four Retail industry HR leaps in one quick-fire
session. Each of the four tables is hosted by an HR leader who will tell
the story of their leap; you then get the chance to question the host
before moving on to your next table.
Re-imagining the Associate Experience to Create
More Positive, Engaging and Inspiring Work for
Those at the Front Line of Our Businesses
Bill Clark, Senior Vice President Human
Resources, Five Below
Transforming an 80 Year Old Retailer into
a Health and Wellness Leader
Mark Foley, Senior Vice President Human
Resources, Raley’s
Transforming a Digital Retailer into Brick-and-
mortar Retail Operation
Sara Patterson, Chief People Officer, Bonobos
Rethinking and Retooling HR to Transform Its Impact in Retail
2.10 Refreshments
2.20 Discover: Driving Innovation through HR to Accelerate
Your Ability to Change, Adapt and Differentiate
• Helping employees think differently about their jobs to allow them to
better meet the needs of a changing customer in a differentiated way
• How to shift the focus to solving problems that need addressing rather
than just doing what job descriptions state to drive business value
• Placing innovation at the heart of the employee experience to unlock
the potential of your human capital
Robert Vipperman, Chief Human Resources
Officer & SVP, Innovation, Alex Lee
ROI: Develop a roadmap to create and
inspire believers among your workforce
ROI: Accelerate your ability to change,
adapt and differentiate to survive

Program
February 7-9 2017
Nashville, TN
2.40 Discover: Rethinking How We Structure HR in an
Industry When There Is No Gap Between the Employee
Experience and the Customer Experience
• How to create an employee experience which reflects the customer
experience we want our staff to provide to our guests
• Building a people model which provides both associates and
customers with an experience that transforms engagement, reduces
attrition and boosts sales
• Creative approaches to build front-line workforce capability to ensure
a customer experience that has the wow-factor
Alan Momeyer, Chief Human Resources Officer
Emeritus, Loews Corporation
3.00 Discover: Innovative Ways to Find Amazing
Talent in an Ultra Competitive, High Turnover,
Low-unemployment Marketplace
• Rethinking selection by developing unique talent profiles for every
position to identify model behaviors to look for in candidates
• Using this innovative process to more effectively identify the people
who have a passion to serve and raising the talent bar every year
• How we can make jobs more attractive by applying new talent
acquisition tools and encouraging people to see our industry as
a place to build a career
3.20 Debate: How Do We Most Effectively Transform HR
Impact in the Retail Business of the Future?
Now you’ve heard the presentations, this is your chance to uncover
the story behind the headlines, and find out how to avoid the pitfalls of
replicating these big ideas in your business.
Robert Vipperman, Chief Human Resources
Officer & SVP, Innovation, Alex Lee
Alan Momeyer, Chief Human Resources Officer
Emeritus, Loews Corporation
3.40 Action: How Do We Overcome the Barriers to
Achieving Customer-centric HR in a Multi-location
Operating Context?
Identify in groups how to overcome the barriers to success when it
comes to retooling HR in your organization and how you can overcome
them when you return to your company.
Interactive Peer-Led Discussion Facilitated by
the Chair
4.00 Chairman’s Closing Remarks and End of Conference Bob Ravener, Chief People Officer, Dollar General
ROI: Transform the employee experience
to reduce turnover from 70% to 30%
HR is different in the retail industry in that there’s a
much closer connection to the final product. If we want our
team members to surround our guests with responsiveness
and luxury, we need to create an employee experience which
reflects that.
Alan Momeyer, Chief Human Resources Officer Emeritus,
Loews Corporation

Post-Conference
Deep Dive Day - Morning
Deep Dive A: A Step by Step Guide
to Rethinking Culture to
Transform Customer Satisfaction
Thursday February 9, 2017
8.30am-11.30am
No industry depends more on human capital than
Retail. But attending to culture can fall down the list
of priorities when people leaders are challenged to
deal with high turnover, anxious about engagement
scores, and facing rising payroll pressures.
Culture remains vital, though, because having an
amazing culture is the single biggest lever that can
be applied to transform customer satisfaction. It
needs to be considered a driver of a retail business,
not an outcome.
This deep dive will challenge everything you know
about building and scaling world class cultures
inside your retail organization. You will walk away
with a practical, actionable blueprint to translate
your culture into commercial results you can apply
immediately.
By attending this deep dive, you will learn:
• How retailers with remarkable cultures are actively
using them to influence every customer experience
• The steps you can take right away to create
experiences that shape beliefs and spark the right
behaviors to occur
• How communicating clearly defined cultural and
commercial goals, expectations and results is key
to success
Allowing you to leave able to:
• Better understand how you can link culture and
strategy to deliver results, leveraging tools to drive
employee engagement and retention on the way
• Ensure your culture can scale with you as you grow
and allow you to avoid the most commonly made
mistakes in building retail cultures
• Transform your customer experience, deliver
greater shareholder value, improved satisfaction
scores, higher revenue and increased engagement
Build a blueprint
to translate
culture into
commercial
results
About your facilitator:
Tony Bridwell,
most recently Chief
People Officer,
Brinker International
Tony Bridwell is an HR authority with nearly three
decades of executive leadership experience, most
recently as the Chief People Officer of Brinker
International (the parent company of Chili’s).
Under Tony’s leadership, Brinker reversed poor
engagement, low retention and high costs and
ultimately transformed its culture into a powerhouse
resource, delivering high stock prices, best-in-
industry employee engagement, and high customer
satisfaction levels.
This forum offers a vital chance
for an industry-specific disruptive
dialogue around how we think about
HR. It will help us develop ideas,
systems and processes which are
fit for the current and future retail
workforce, not the one we’ve had for
the last couple of generations.
Tony Bridwell
February 7-9 2017
Nashville, TN

Post-Conference
Deep Dive Day - Afternoon
Deep Dive B: A Step by Step Guide to
Smart Scheduling in Your Retail Business
Thursday February 9, 2017
12.30pm-3.30pm
Unstable, just-in-time schedules have been the norm
in retailing for years. But whilst many retailers know
that smarter scheduling can reduce turnover and
improve work performance, customer satisfaction,
and employee wellbeing, they also know that making
the shift is full of potential pitfalls.
This workshop will equip you to with a roadmap to
avoid these pitfalls and make the shift to stable
scheduling in your retail organization. In an industry
where these getting this right can mean the difference
between success and failure, you will leave armed with
the confidence to get it right.
This interactive deep dive will draw on ground-
breaking research from Joan Williams and her team,
and exclusive pilots which have taken place across
Gap Stores that are helping transform the way retailers
schedule associates.
By attending this deep dive, you will learn:
• Alternative practices to promote stable scheduling
for hourly workers while increasing engagement
and reducing turnover
• How you can overcome the potential pitfalls and
most common mistakes made when switching to
stable scheduling
• What the initial results from the Gap pilot revealed
about how increasing schedule stability can
transform your business
Allowing you to leave able to:
• Overcome the challenges in implementing real-
time, tech-enabled shift swapping and targeted
additional staffing in your retail operation
• Apply targeted staffing increases to boost profits
and improve managers’ ability to schedule workers
for more stable and predictable hours
• Draw a direct line between flexible, smart
scheduling and improved service, greater
satisfaction, and better bottom line business results
Get a roadmap
for smarter
scheduling
to transform
performance
About your facilitator:
Joan Williams
Director of the Center
for WorkLife Law
UC Hastings
Professor Joan Williams has been described as
having “something approaching rock star status” by
The New York Times, as she was among the first to
recognize that unpredictable work schedules are a
key source of employment instability in retail. She
was one of the originators of The Stable Schedules
Study designed to pilot alternative practices to
promote stable scheduling for hourly workers,
involving companies such as Gap in the piloting
and development.
This evidence-based research has
the potential to transform the way we think
about scheduling and flexibility to create
a genuine win-win for retailers and for
employees. However, knowing what to do
to implement a smart scheduling strategy is
only half the challenge. This workshop has
been designed to give you a step by step
guide to making smart scheduling a success
in your retail business.
Joan Williams
Saravanan Kesavan,
Associate Professor
of Operations
UNC
Saravanan Kesavan conducts research for retailers,
with emphasis on benchmarking operational
performance and management of retail store labor.
His research has appeared in Management Science
and M&SOM. He is a senior editor at POMS and an
ad hoc reviewer at Management Science, M&SOM
and POMS. Saravanan teaches business statistics
for undergraduate business students and retail
operations for MBA students.
February 7-9 2017
Nashville, TN

Partnership Opportunities
Near surgical
access to our target
market, the senior
decision-makers who
use our services
GLJ
Access to C-Level
decision makers virtually
impossible to contact via
email and phone
TalentPlus
Become a Partner
Contact Daniel Ruddock
Global Partnership Director
Tel: 212 537 5898
Email: sponsor@hansonwade.com
Why Partner?
The Retail HR leaders taking part in
this forum recognize that the change
the industry – and their organizations
– are going through is too much to
manage alone, and as a result, they
are actively looking outside their
organizations for help.
They also appreciate that,
in an industry which will look very
different in the future, the solution
providers who have helped them
get to where they are may not be the
partners to help them go where they
are heading.
This forum presents a compelling
opportunity for you to demonstrate
the value proposition of your offering
to this community at a time when they
are actively looking for help, and to
ensure you are front of mind when they
select their partners.
One of the best,
focused and most
personal conferences
I have been to in
a long time
PeopleFluent
There aren’t many opportunities
to network with CHROs from the
top organizations in the country. I
had meaningful discussions with
several who wanted to have follow
up meetings. I walked away excited
about the people I met, the insightful
information that was shared and the
follow up meetings to come which
may lead to new business.
Vice President Workforce Solutions, AMN,
LEAP HR: sponsor
Association Partner
February 7-9 2017
Nashville, TN

Retail industry pricing
Solution provider pricing
Package Prices
Register & Pay
before Friday
Oct 14 2016
Register & Pay
before Friday
Nov 11 2016
Register & Pay
before Friday
Dec 16 2016
Standard Prices
Conference + 2 Deep Dives $2897 (save $1200) $3097 (save $1000) $3297 (save $800) $3697 (save $400)
Conference + 1 Deep Dive $2398 (save $1000) $2598 (save $800) $2798 (save $600) $3198 (save $200)
Conference Only $1899 (save $800) $2099 (save $600) $2299 (save $400) $2699
Deep Dive Only (Full Day) $699 $699 $699 $699
Venue
Nashville Marriott at Vanderbilt University
2555 West End Ave, Nashville, TN 37203
Tel: 615 321 1300
www.marriottvanderbilt.com
Overnight accommodation is not included in the registration fee.
Code: 7954
Register Now At:
www.leaphr-retail.com/
register/secure-your-place/
A priceless opportunity for us to find short
cuts to solve the challenges we share.
Sara Patterson, Chief People Officer, Bonobos
Full payment is due on registration. Cancellation and Substitution Policy:
Cancellations must be received in writing. If the cancellation is received more than 14 days before
the conference attendees will receive a full credit to a future conference. Cancellations received 14
days or less (including the fourteenth day) prior to the conference will be liable for the full fee. A
substitution from the same organization can be made at any time.
Changes to Conference & Agenda: Hanson Wade reserves the right to postpone or cancel an event,
to change the location or alter the advertised speakers. Hanson Wade is not responsible for any loss
or damage or costs incurred as a result of substitution, alteration, postponement or cancellation of
an event for any reason and including causes beyond its control including without limitation, acts of
God, natural disasters, sabotage, accident, trade or industrial disputes, terrorism or hostilities.
Data Protection: The personal information shown and/or provided by you will be held in a database.
It may be used to keep you up to date with developments in your industry. Sometimes your details
may be obtained or made available to third parties for marketing purposes. If you do not wish your
details to be used for this purpose, please write to: Database Manager, Hanson Wade, Suite A, 6
Honduras Street, London EC1Y 0TH
TERMS & CONDITIONS
Team Discounts
3+ Delegates: 15% Discount
February 7-9 2017
Nashville, TN
Package Prices
Register & Pay
before Friday
Oct 14 2016
Register & Pay
before Friday
Nov 11 2016
Register & Pay
before Friday
Dec 16 2016
Standard Prices
Conference Only $2699 (Save $800) $2899 (save $600) $3099 (save $400) $3499

LEAP HR: Retail 2017 Event Guide

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LEAP HR: Retail 2017 Event Guide