Whether your goals are as immediate as acquiring new users and landing larger contracts or as visionary as gaining national press coverage, content marketing can help. This how-to guide breaks down the technique of content marketing into 4 simple steps: attract, engage and convert. This guide also contains guidelines for creating VALUABLE content readers will love. LINKS FROM SLIDES: Google, “When the Path to Purchase Becomes the Path to Purpose” https://www.thinkwithgoogle.com/articles/the-path-to-purpose.html Content Marketing Institute, "What is content marketing?" http://contentmarketinginstitute.com/what-is-content-marketing/ Hubspot, "Learning SEO from the Experts" http://cdn1.hubspot.com/hub/53/Learning_SEO_from_the_Experts.pdf Moz, SEO On Page Factors http://moz.com/learn/seo/on-page-factors Wordpress Yoast Plugin https://yoast.com/wordpress/plugins/seo/ Google Keyword Planner https://adwords.google.com/KeywordPlanner Help A Reporter www.helpareporter.com Emotions & Decision Making Articles http://www.apa.org/news/press/releases/2003/01/emotional-brains.aspx http://www.medicaldaily.com/left-brain-right-brain-split-not-definite-previously-thought-240683 Resources for coding & designing blog post CTAs - 50 customizable CTA templates for use with Powerpoint http://offers.hubspot.com/call-to-action-templates -CTA template for use with Photoshop http://www.returnondigital.com/blog/create-a-branded-cta-in-minutes-template-guide -Pop up CTA coding instructions http://zoerooney.com/blog/tutorials/build-not-obnoxious-pop-up-cta/ -Pop up CTA best practices http://blog.wishpond.com/post/104408265373/7-website-popup-mistakes-that-are-hurting-your -Slide in CTA coding instructions http://blog.hubspot.com/marketing/how-to-add-a-slide-in-call-to-action-to-your-blog-posts Well Designed CTA example - Hubspot stat content page, http://www.hubspot.com/marketing-statistics Wordpress plugins -Convertable lead form generator (free)- https://wordpress.org/plugins/convertable-contact-form-builder-analytics-and-lead-management-dashboard/ -Leads by Inbound Now (free)- www.inboundnow.com/leads/ -Gravity forms- www.gravityforms.com/ -Contact form 7 (free)- contactform7.com/ All in one Inbound marketing tools -Spokal – Wordpress based ($49/mo)- www.spokal.com -Hubspot (min. $3,000/yr)- www.hubspot.com -Infusionsoft (min. $199/mo)- www.infusionsoft.com Social media tools Iconosquare Instagram analytics, www.Iconosquare.com Hootsuite, scheduling and analytics, www.hootsuite.com Buffer, scheduling and analytics, www.buffer.com Tweetdeck, scheduling and analytics, https://web.tweetdeck.com Twitter list manager, www.twitlistmanager.com/ Symplur , healthcare social media tool, www.symplur.com/