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Glassdoor, Inc. 2008-2016 #GDChat
DNA of a"
Best Place to Work
"
Glassdoor, Inc. 2008-2016 #GDChat
Webinar Tips for Attendees
•  You can connect to audio using your
computer’s microphone and speakers. 
•  Or, you may select “Use Telephone” after
joining the Webinar.
•  All lines will be muted to avoid background
noise.
•  You can ask questions at any time by
typing them into the Questions Pane.
Glassdoor, Inc. 2008-2016 #GDChat
#GDCHAT"

 @OpenTable@Steph_Anne @MCowlin
Glassdoor, Inc. 2008-2016 #GDChat
Featured Speaker
Marc Cowlin
Director of Corporate and Employer
Communications at Glassdoor
bestplacestowork@glassdoor.com
Stephanie Douglass
Vice President of People and Culture"
at OpenTable
Glassdoor, Inc. 2008-2016 #GDChat
Agenda
•  Behind the Scenes: Best Places to Work
•  DNA of Best Places to Work: 5 Tips
•  Winner Spotlight: OpenTable
•  Key Takeaways
•  Q&A
Glassdoor, Inc. 2008-2016 #GDChat
How It Started
Our Mission: To help people everywhere"
find a job and a company they love.
Glassdoor, Inc. 2008-2016 #GDChat
How It Started
ACKNOWLEDGE THE"
BEST OF THE BEST
Set an example for other companies"
focused on improving or establishing"
a winning company culture
Glassdoor, Inc. 2008-2016 #GDChat
3 Most Common Myths
I need to be in tech to be on the list"

I need to be a large company to make it on the list"

I can’t be on the list because my company doesn’t "
have the means to provide extravagant perks


1
2
3
Source: 1 Glassdoor Data Labs, BPTW 2015 Winners List
Glassdoor, Inc. 2008-2016 #GDChat
DNA of Best Places to Work: 5 Tips
Glassdoor, Inc. 2008-2016 #GDChat
Tip #1: A Mission to Believe In
Source: 1 Becoming Irresistible, Deloitte, February 2015
Higher Levels "
of Innovation1
40%
 Higher Levels "
of Retention1
30%
Glassdoor, Inc. 2008-2016 #GDChat
Mission Spotlight: The Broad Institute
“Broadies choose to join this "
team because they believe in 

our mission, which is to make
breakthrough discoveries that "
will transform human health for the
better, all through collaboration "
and teamwork.” 
~ Andy Porter, Chief People Officer, Broad Institute of MIT and Harvard
#48 2016 SMB Glassdoor Best Places to Work
Glassdoor, Inc. 2008-2016 #GDChat
Tip #2: Invest in Your Culture
Happier, More Productive Employees = "
Easier Recruiting
Glassdoor, Inc. 2008-2016 #GDChat
Culture Call Out: OpenTable
“We believe that the best way to "
attract, engage, and retain good,
talented people is to ensure that "
they are working in a stimulating,
motivating environment with "
great people and in a place that is, "
quite simply, joyful.”"

~ Steph Douglass, Vice President of People and Culture, OpenTable
#25 2016 SMB Glassdoor Best Places to Work
Glassdoor, Inc. 2008-2016 #GDChat
Tip #3: Put People First
Provide an Environment Where Employees Are Challenged,
Constantly Developing New Skills and Learning
Glassdoor, Inc. 2008-2016 #GDChat
Power to the People: Kantar Worldpanel
“Focus on people and put
yourselves in their shoes "
before making any changes,
decisions or communication "
and you will get it right.”
~ Suzannah Rowland, Senior Communications Manager, Kantar Worldpanel
#24 2016 Glassdoor Best Places to Work UK
Glassdoor, Inc. 2008-2016 #GDChat
Tip #4: Embrace Transparency
Listen to Your Employees
Glassdoor, Inc. 2008-2016 #GDChat
Venterra Realty
“We always aim to paint a clear picture 

of our expectations and what it takes to
succeed at our organization. Glassdoor "
helps us with this by allowing us to display
our company culture and our employees’
experience with Venterra which attracts
amazing people to join our team!”"

~ Venterra Realty
#6 2016 SMB Glassdoor Best Places to Work
Glassdoor, Inc. 2008-2016 #GDChat
Tip #5: Remember It’s Not All About Pay
Glassdoor, Inc. 2008-2016 #GDChat
$ $ $ $ $
10% increase in pay = 
1 point increase in satisfaction 
on 0-100 scale
Source: Glassdoor Economic Research, 2015
Glassdoor, Inc. 2008-2016 #GDChat
Source: Glassdoor Economic Research, 2015
Findings:
Salary is NOT the main driver of satisfaction
Glassdoor, Inc. 2008-2016 #GDChat
Source: Glassdoor Economic Research, 2015
Findings:
Culture, opportunities and leadership matter most
Glassdoor, Inc. 2008-2016 #GDChat
Why Does All of This Matter?"
The Culture Effect
Glassdoor, Inc. 2008-2016 #GDChat
Findings:
Source: Chamberlain, Andrew (2015). “Does Company Culture Pay Off? Analyzing Stock Performance of ‘Best Places to Work’ Companies,” online at glassdoor.com/research/.
Glassdoor’s “Best Places "
to Work” list outperformed 

the S&P by 122% 
Lowest rated companies
underperform S&P by 29.5%
Glassdoor, Inc. 2008-2016 #GDChat
Winner Spotlight: Open Table
Glassdoor, Inc. 2008-2016 #GDChat
Glassdoor, Inc. 2008-2016 #GDChat
An intelligent and collaborative workforce that
makes it enjoyable to come into work every day. Everyone
does seem to respect one another professionally
as well as personally.
Well-loved product. Smart
co-workers. I love to tell
people where I work.
Fun technical challenges.
This is, hands down,
the best job I have
ever had. I hope to
make this a permanent,
lifelong career.
“
“
“
“
“
“
Glassdoor, Inc. 2008-2016 #GDChat
Culture Call Out: OpenTable
#25 2016 SMB Glassdoor Best Places to Work

Warm | Welcoming1
•  Our OpenTable community
•  Our culture
Glassdoor, Inc. 2008-2016 #GDChat
Culture Call Out: OpenTable
#25 2016 SMB Glassdoor Best Places to Work

Inspired | Reliable2
•  Pride in our product
•  Who we hire
•  Our brand
Glassdoor, Inc. 2008-2016 #GDChat
Culture Call Out: OpenTable
#25 2016 SMB Glassdoor Best Places to Work

Fresh | Current3
•  Our growing, changing company
•  Developing our employees professionally
•  Our executive team
Glassdoor, Inc. 2008-2016 #GDChat
Key Takeaways
Glassdoor, Inc. 2008-2016 #GDChat
Key Takeaways
Emphasize satisfaction levers = culture & values, career
opportunities and senior leadership
Remember: your culture sends signals about your probability of
success as a business and investment
Be clear on what makes your culture unique and celebrate it
Realize pay is an important factor to get employees in the door,
but building real engagement takes work
Glassdoor, Inc. 2008-2016 #GDChat
Learn More at our Best Places to Work Roadshow!
Glassdoor, Inc. 2008-2016 #GDChat

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The DNA of a Best Place to Work

  • 1. Glassdoor, Inc. 2008-2016 #GDChat DNA of a" Best Place to Work "
  • 2. Glassdoor, Inc. 2008-2016 #GDChat Webinar Tips for Attendees •  You can connect to audio using your computer’s microphone and speakers. •  Or, you may select “Use Telephone” after joining the Webinar. •  All lines will be muted to avoid background noise. •  You can ask questions at any time by typing them into the Questions Pane.
  • 3. Glassdoor, Inc. 2008-2016 #GDChat #GDCHAT" @OpenTable@Steph_Anne @MCowlin
  • 4. Glassdoor, Inc. 2008-2016 #GDChat Featured Speaker Marc Cowlin Director of Corporate and Employer Communications at Glassdoor bestplacestowork@glassdoor.com Stephanie Douglass Vice President of People and Culture" at OpenTable
  • 5. Glassdoor, Inc. 2008-2016 #GDChat Agenda •  Behind the Scenes: Best Places to Work •  DNA of Best Places to Work: 5 Tips •  Winner Spotlight: OpenTable •  Key Takeaways •  Q&A
  • 6. Glassdoor, Inc. 2008-2016 #GDChat How It Started Our Mission: To help people everywhere" find a job and a company they love.
  • 7. Glassdoor, Inc. 2008-2016 #GDChat How It Started ACKNOWLEDGE THE" BEST OF THE BEST Set an example for other companies" focused on improving or establishing" a winning company culture
  • 8. Glassdoor, Inc. 2008-2016 #GDChat 3 Most Common Myths I need to be in tech to be on the list" I need to be a large company to make it on the list" I can’t be on the list because my company doesn’t " have the means to provide extravagant perks 1 2 3 Source: 1 Glassdoor Data Labs, BPTW 2015 Winners List
  • 9. Glassdoor, Inc. 2008-2016 #GDChat DNA of Best Places to Work: 5 Tips
  • 10. Glassdoor, Inc. 2008-2016 #GDChat Tip #1: A Mission to Believe In Source: 1 Becoming Irresistible, Deloitte, February 2015 Higher Levels " of Innovation1 40% Higher Levels " of Retention1 30%
  • 11. Glassdoor, Inc. 2008-2016 #GDChat Mission Spotlight: The Broad Institute “Broadies choose to join this " team because they believe in 
 our mission, which is to make breakthrough discoveries that " will transform human health for the better, all through collaboration " and teamwork.” ~ Andy Porter, Chief People Officer, Broad Institute of MIT and Harvard #48 2016 SMB Glassdoor Best Places to Work
  • 12. Glassdoor, Inc. 2008-2016 #GDChat Tip #2: Invest in Your Culture Happier, More Productive Employees = " Easier Recruiting
  • 13. Glassdoor, Inc. 2008-2016 #GDChat Culture Call Out: OpenTable “We believe that the best way to " attract, engage, and retain good, talented people is to ensure that " they are working in a stimulating, motivating environment with " great people and in a place that is, " quite simply, joyful.”" ~ Steph Douglass, Vice President of People and Culture, OpenTable #25 2016 SMB Glassdoor Best Places to Work
  • 14. Glassdoor, Inc. 2008-2016 #GDChat Tip #3: Put People First Provide an Environment Where Employees Are Challenged, Constantly Developing New Skills and Learning
  • 15. Glassdoor, Inc. 2008-2016 #GDChat Power to the People: Kantar Worldpanel “Focus on people and put yourselves in their shoes " before making any changes, decisions or communication " and you will get it right.” ~ Suzannah Rowland, Senior Communications Manager, Kantar Worldpanel #24 2016 Glassdoor Best Places to Work UK
  • 16. Glassdoor, Inc. 2008-2016 #GDChat Tip #4: Embrace Transparency Listen to Your Employees
  • 17. Glassdoor, Inc. 2008-2016 #GDChat Venterra Realty “We always aim to paint a clear picture 
 of our expectations and what it takes to succeed at our organization. Glassdoor " helps us with this by allowing us to display our company culture and our employees’ experience with Venterra which attracts amazing people to join our team!”" ~ Venterra Realty #6 2016 SMB Glassdoor Best Places to Work
  • 18. Glassdoor, Inc. 2008-2016 #GDChat Tip #5: Remember It’s Not All About Pay
  • 19. Glassdoor, Inc. 2008-2016 #GDChat $ $ $ $ $ 10% increase in pay = 1 point increase in satisfaction on 0-100 scale Source: Glassdoor Economic Research, 2015
  • 20. Glassdoor, Inc. 2008-2016 #GDChat Source: Glassdoor Economic Research, 2015 Findings: Salary is NOT the main driver of satisfaction
  • 21. Glassdoor, Inc. 2008-2016 #GDChat Source: Glassdoor Economic Research, 2015 Findings: Culture, opportunities and leadership matter most
  • 22. Glassdoor, Inc. 2008-2016 #GDChat Why Does All of This Matter?" The Culture Effect
  • 23. Glassdoor, Inc. 2008-2016 #GDChat Findings: Source: Chamberlain, Andrew (2015). “Does Company Culture Pay Off? Analyzing Stock Performance of ‘Best Places to Work’ Companies,” online at glassdoor.com/research/. Glassdoor’s “Best Places " to Work” list outperformed 
 the S&P by 122% Lowest rated companies underperform S&P by 29.5%
  • 24. Glassdoor, Inc. 2008-2016 #GDChat Winner Spotlight: Open Table
  • 26. Glassdoor, Inc. 2008-2016 #GDChat An intelligent and collaborative workforce that makes it enjoyable to come into work every day. Everyone does seem to respect one another professionally as well as personally. Well-loved product. Smart co-workers. I love to tell people where I work. Fun technical challenges. This is, hands down, the best job I have ever had. I hope to make this a permanent, lifelong career. “ “ “ “ “ “
  • 27. Glassdoor, Inc. 2008-2016 #GDChat Culture Call Out: OpenTable #25 2016 SMB Glassdoor Best Places to Work Warm | Welcoming1 •  Our OpenTable community •  Our culture
  • 28. Glassdoor, Inc. 2008-2016 #GDChat Culture Call Out: OpenTable #25 2016 SMB Glassdoor Best Places to Work Inspired | Reliable2 •  Pride in our product •  Who we hire •  Our brand
  • 29. Glassdoor, Inc. 2008-2016 #GDChat Culture Call Out: OpenTable #25 2016 SMB Glassdoor Best Places to Work Fresh | Current3 •  Our growing, changing company •  Developing our employees professionally •  Our executive team
  • 30. Glassdoor, Inc. 2008-2016 #GDChat Key Takeaways
  • 31. Glassdoor, Inc. 2008-2016 #GDChat Key Takeaways Emphasize satisfaction levers = culture & values, career opportunities and senior leadership Remember: your culture sends signals about your probability of success as a business and investment Be clear on what makes your culture unique and celebrate it Realize pay is an important factor to get employees in the door, but building real engagement takes work
  • 32. Glassdoor, Inc. 2008-2016 #GDChat Learn More at our Best Places to Work Roadshow!