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© Glassdoor,
Inc. 2017.
How to Respond
to Negative Reviews
on Glassdoor
© Glassdoor,
Inc. 2017.
• Audio is streaming over the web.
• Please make sure your speakers are
turned on and turned up.
•...
© Glassdoor,
Inc. 2017.
@GlassdoorUK
#GDCHAT
© Glassdoor,
Inc. 2017.
Featured Speaker
Dania Riad
Marketing Programs, EMEA
© Glassdoor,
Inc. 2017.
• Your employer brand
• Bad reviews can be good for business
• Getting started
• Who should respon...
© Glassdoor,
Inc. 2017.
What is an
Employer Brand?
© Glassdoor,
Inc. 2017.
“Your brand is what other
people say about you when
you’re not in the room.”
– Jeff Bezos, Founder...
© Glassdoor,
Inc. 2017.
Ask yourself…
Would current
employees
recommend your
organisation
to a friend?
What are job
seeker...
© Glassdoor,
Inc. 2017.
RESPOND TO FEEDBACK
Feedback does not need to be scary – embrace it
Share what makes you unique
Ge...
© Glassdoor,
Inc. 2017.
RESPONDING TO REVIEWS
Embrace Feedback
90% of job seekers say that it’s
important to work for a co...
© Glassdoor,
Inc. 2017.
RESPONDING TO REVIEWS
Bad Reviews Are Good for Business
65% of Glassdoor users agree their
percept...
© Glassdoor,
Inc. 2017.
RESPONDING TO REVIEWS
Impact on Recruiting
The average cost per hire is $4,1295
(approximately £3,...
© Glassdoor,
Inc. 2017.
RESPONDING TO REVIEWS
Impact on Employer Brand
Of Best Places to Work companies in the US,
which f...
© Glassdoor,
Inc. 2017.
RESPONDING TO REVIEWS
Impact on Business Partnerships
Salesforce leverages company and CEO ratings...
© Glassdoor,
Inc. 2017.
ACTION TIPS
Check for any typos
You may want to write your response in a Word document first so
yo...
© Glassdoor,
Inc. 2017.
Managing Director / CEO
Human Resources
Public Relations
Marketing
Who Should Respond?
Anyone at y...
© Glassdoor,
Inc. 2017.
4 Tips for Responding
to Negative Reviews
© Glassdoor,
Inc. 2017.
Be professional. Articulate.
TIP NO. 1
© Glassdoor,
Inc. 2017.
CASE STUDY
Reward Gateway
© Glassdoor,
Inc. 2017.
Acknowledge. Say Thank You.
TIP NO. 2
© Glassdoor,
Inc. 2017.
CASE STUDY
Tips from Best Places to Work Winners
“Your People are your strongest
asset and we beli...
© Glassdoor,
Inc. 2017.
Address specific issues. Don’t shy away from accountability.
TIP NO. 3
© Glassdoor,
Inc. 2017.
CASE STUDY
Canon EMEA
© Glassdoor,
Inc. 2017.
Utilise reviews to fix problems.
TIP NO. 4
© Glassdoor,
Inc. 2017.
CASE STUDY
Harrods
© Glassdoor,
Inc. 2017.
Action Plan
© Glassdoor,
Inc. 2017.
ACTION TIPS
Have recruiters include a “Check us out on Glassdoor!” badge with their email signatur...
© Glassdoor,
Inc. 2017.
Questions?
© Glassdoor,
Inc. 2017.
Thank You
Dania Riad
Marketing Manager, EMEA
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Glassdoor UK: Responding to Negative Reviews Reviews

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With 61% of Glassdoor users seeking out company reviews and ratings before deciding to apply for a job, make sure you add your “employer perspective” to the conversation.

Especially when addressing criticism about your company, its leadership, benefits and salary information or even your applicant interview process.

Learn the art of handling unfavourable feedback by joining us for "How to Respond to Negative Reviews,” where we'll explore who should respond to company reviews, how often and why critical opinions aren’t necessarily a bad thing.

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Glassdoor UK: Responding to Negative Reviews Reviews

  1. 1. © Glassdoor, Inc. 2017. How to Respond to Negative Reviews on Glassdoor
  2. 2. © Glassdoor, Inc. 2017. • Audio is streaming over the web. • Please make sure your speakers are turned on and turned up. • All lines are muted to avoid background noise. • Please submit questions using the Q&A tab in the lower left corner of your window. Webinar Tips for Attendees
  3. 3. © Glassdoor, Inc. 2017. @GlassdoorUK #GDCHAT
  4. 4. © Glassdoor, Inc. 2017. Featured Speaker Dania Riad Marketing Programs, EMEA
  5. 5. © Glassdoor, Inc. 2017. • Your employer brand • Bad reviews can be good for business • Getting started • Who should respond • 5 tips for responding to reviews Agenda
  6. 6. © Glassdoor, Inc. 2017. What is an Employer Brand?
  7. 7. © Glassdoor, Inc. 2017. “Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, Founder and CEO, Amazon.com
  8. 8. © Glassdoor, Inc. 2017. Ask yourself… Would current employees recommend your organisation to a friend? What are job seekers saying about you on social? What is your company rating on Glassdoor?
  9. 9. © Glassdoor, Inc. 2017. RESPOND TO FEEDBACK Feedback does not need to be scary – embrace it Share what makes you unique Get executive support 3 Steps to Make Your Company Stronger 1 2 3
  10. 10. © Glassdoor, Inc. 2017. RESPONDING TO REVIEWS Embrace Feedback 90% of job seekers say that it’s important to work for a company that embraces transparency. Source: Glassdoor U.S. Site Survey, January 2016
  11. 11. © Glassdoor, Inc. 2017. RESPONDING TO REVIEWS Bad Reviews Are Good for Business 65% of Glassdoor users agree their perception of a company improves after seeing an employer respond to a review. Source: Glassdoor.com U.S. Site Survey, August 2016
  12. 12. © Glassdoor, Inc. 2017. RESPONDING TO REVIEWS Impact on Recruiting The average cost per hire is $4,1295 (approximately £3,238), but companies with bad reputations pay 10% more per hire. Source:
  13. 13. © Glassdoor, Inc. 2017. RESPONDING TO REVIEWS Impact on Employer Brand Of Best Places to Work companies in the US, which financially outpaced the S&P 500 by 112% between 2009 and 2014, more than half (56%) respond to reviews. Source:
  14. 14. © Glassdoor, Inc. 2017. RESPONDING TO REVIEWS Impact on Business Partnerships Salesforce leverages company and CEO ratings on Glassdoor as leading metrics in deciding which companies to potentially acquire. Source: Quartz, October 2016
  15. 15. © Glassdoor, Inc. 2017. ACTION TIPS Check for any typos You may want to write your response in a Word document first so you can spell check and edit it until you are pleased with the final product. Be courteous and professional Be professional when responding, and do not mention the name of the individual that you think may have written the review. Tips For Responding
  16. 16. © Glassdoor, Inc. 2017. Managing Director / CEO Human Resources Public Relations Marketing Who Should Respond? Anyone at your company who is in a position to speak on your behalf:
  17. 17. © Glassdoor, Inc. 2017. 4 Tips for Responding to Negative Reviews
  18. 18. © Glassdoor, Inc. 2017. Be professional. Articulate. TIP NO. 1
  19. 19. © Glassdoor, Inc. 2017. CASE STUDY Reward Gateway
  20. 20. © Glassdoor, Inc. 2017. Acknowledge. Say Thank You. TIP NO. 2
  21. 21. © Glassdoor, Inc. 2017. CASE STUDY Tips from Best Places to Work Winners “Your People are your strongest asset and we believe if you take care of them, they will take care of your Customers and the rest takes care of itself.” “We invest in individual development and provide an inclusive environment where people feel safe to express their opinion.” “Our leaders serve their teams. None of us has all of the answers, but we are curious and we are always looking to learn. ” “There can only be trust where there is transparency, so we always communicate openly and honestly.”
  22. 22. © Glassdoor, Inc. 2017. Address specific issues. Don’t shy away from accountability. TIP NO. 3
  23. 23. © Glassdoor, Inc. 2017. CASE STUDY Canon EMEA
  24. 24. © Glassdoor, Inc. 2017. Utilise reviews to fix problems. TIP NO. 4
  25. 25. © Glassdoor, Inc. 2017. CASE STUDY Harrods
  26. 26. © Glassdoor, Inc. 2017. Action Plan
  27. 27. © Glassdoor, Inc. 2017. ACTION TIPS Have recruiters include a “Check us out on Glassdoor!” badge with their email signatures Ask new hires to submit reviews after their onboarding Send company-wide emails encouraging employees to offer feedback Place signs and stickers around the office, encouraging employees to “let their voice be heard” Communicate during team meetings that you would like to hear from employees Getting Feedback
  28. 28. © Glassdoor, Inc. 2017. Questions?
  29. 29. © Glassdoor, Inc. 2017. Thank You Dania Riad Marketing Manager, EMEA
  • EmperorEmmaneul

    Nov. 1, 2019

With 61% of Glassdoor users seeking out company reviews and ratings before deciding to apply for a job, make sure you add your “employer perspective” to the conversation. Especially when addressing criticism about your company, its leadership, benefits and salary information or even your applicant interview process. Learn the art of handling unfavourable feedback by joining us for "How to Respond to Negative Reviews,” where we'll explore who should respond to company reviews, how often and why critical opinions aren’t necessarily a bad thing.

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