Glassdoor Talent Warriors Roadshow: Introduction
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Check out this introduction to our Glassdoor Talent Warriors Roadshow!
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Glassdoor Talent Warriors Roadshow: Introduction
- 1. CClilcikc kto teod ite Mdaits tMera tistlete srt ytleitle style Boston #GDRoadshow Confidential and Proprietary © Glassdoor, Inc. 2008-2014
- 3. CClilcikc kto teod ite Mdaits tMera tistlete srt ytleitle style Boston Oct 21, 2014 Steve Burton VP Marketing, Glassdoor @BurtonSays Confidential and Proprietary © Glassdoor, Inc. 2008-2014
- 4. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 4 About Me Steve Burton VP Marketing, Glassdoor Steve.burton@glassdoor.com @BurtonSays
- 5. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 5
- 6. Talent Warriors Roadshow Industry Thought Leadership – Corporate Reputation Management – Employer Branding – Recruiting Confidential and Proprietary © Glassdoor, Inc. 2008-2014 6 Key Topics – Social Media – Innovative Recruiting Channels and Strategies – Talent Analytics – Mobile Sponsored by:
- 7. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 7 Agenda 08:30-09:00am Welcome Presentation, Steve Burton, Glassdoor 09:00-09:20am Maximizing Employer Brand on Your Budget, Steven Kosakow, Bit9 + Carbon Black 09:20-9:40am 5 Ways to Get Your Employees to Build Your Brand, Robert Lopez, VistaPrint 09:40-09:50am Break 09:50-10:00am Recruiting is Marketing, Ted Benakis, Jobvite 10:00-10:20am Talent Acquisition at HubSpot , Leslie Mitchell, HubSpot 10:20-10:50am Glassdoor Presentation, Molly McKinstry, Glassdoor 10:50am-11:00am Networking
- 8. The Glassdoor Story Confidential and Proprietary © Glassdoor, Inc. 2008-2014 8
- 9. Reviews and Ratings are not a new concept Travel Local Launched: 2000 Launched: 2004 Confidential and Proprietary © Glassdoor, Inc. 2008-2014 9 Products Launched: 1995 Since 1995 decisions have been made on reviews…
- 10. For Example: Planning Vacation with the Doris Confidential and Proprietary © Glassdoor, Inc. 2008-2014 10
- 11. Planning Dinner with the Doris Confidential and Proprietary © Glassdoor, Inc. 2008-2014 11
- 12. Travelling to Dinner with the Doris Confidential and Proprietary © Glassdoor, Inc. 2008-2014 12
- 13. Buying a car…without the Doris Owner Forums AutoTrader KellyBlueBook CarFax Confidential and Proprietary © Glassdoor, Inc. 2008-2014 13
- 14. Glassdoor – An insight for Job Seekers Travel Local Launched: 2000 Launched: 2004 Employment Confidential and Proprietary © Glassdoor, Inc. 2008-2014 14 Products Launched: 1995 Where you work is a big decision… Launched: 2007
- 15. June 2008: Glassdoor Beta Launch 3,300 pieces of content Confidential and Proprietary © Glassdoor, Inc. 2008-2014 15 How We Began… One Year Later June 2009 225,000 pieces of content 26,000 companies All industries 100+ countries 200 companies 1-2 industries 1 country
- 16. How the Glassdoor Community Works Research jobs & companies Give back to the community Reviews, Salaries, Interviews Benefits Job Seekers Employers Jobs Confidential and Proprietary © Glassdoor, Inc. 2008-2014 What job seekers do… Results… Find jobs they love What employers do… Post jobs & showcase brand Interact with the community Community Results… High quality candidates, efficiently & at low cost
- 17. 52% Female Male <18 18-24 25-34 35-44 45-54 55-64 65+ Unique Users Worldwide 22% 26% Confidential and Proprietary © Glassdoor, Inc. 2008-2014 30% 20% 10% 0% 17 Who’s on Glassdoor? 25,000,000+ Age No College Reason for visit… 48% College Grad School 52% 52% job search 44% researching companies 4% other
- 18. Almost half of Job Seekers are on Mobile Devices traffic to Glassdoor comes from those on mobile devices 42% Confidential and Proprietary © Glassdoor, Inc. 2008-2014
- 19. We’ve Become the Fastest Growing Career Site Glassdoor has become an indispensable tool for modern job seekers “ – Josh Bersin, Bersin by Deloitte Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Job Clicks 176% 140% 120% 100% 80% 60% 40% 20% 0% -20% -40% Mar Apr May Jun Jul Aug “ Visits 76% Content 84% Mobile Users 141%
- 20. How Job Seekers Land on Glassdoor Confidential and Proprietary © Glassdoor, Inc. 2008-2014 20
- 21. What Insight do Job Seekers Get? 80% Approve Confidential and Proprietary © Glassdoor, Inc. 2008-2014 21 48% job seekers in US use Glassdoor when searching for jobs Pros Good opportunity to learn a lot Work-life balance can be tough Cons Company Benefits Stock & Health “Exceptional benefits package. Great stock and health options” Interview Questions Sales Representative “Make sure to research companies growth strategy” Salary Software Dev Engineer 107k (1,448 Salaries) Amazon.com 3.5k Reviews Reviews 3.3 “Opportunity like nowhere else”
- 22. How Glassdoor influences your Recruiting Funnel LinkedIn HeadHunter Monster InMail Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Awareness Candidate is made aware of an opportunity glassdoor.com Indeed Not Aware Consideration Candidate researches and considers the opportunity Company & CEO Ratings Open Positions Employee Reviews Informed Interview Candidate prepares for the interview process Interview Reviews & Experience Interview Questions Prepared Offer Candidate decides whether to accept or decline an offer Salary Comparison Benefits Review Hired Hire Candidate becomes an employee and posts a review Employee Review Evangelist
- 23. The Power of Responding to Reviews Zillow CEO Spencer Rascoff responds to reviews on behalf of the company. As a result, four candidates in a recent 30-day period said that reading the employer response solidified their decision to accept the job offer. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 23
- 24. How Glassdoor Helps Employers 1. Employer Branding – Free Employer Account (employers.glassdoor.com) & OpenCompany – Enhanced Profile Confidential and Proprietary © Glassdoor, Inc. 2008-2014 24 2. Job Advertising – Single Job Posting from $149 – Job Slots 3. Display Advertising – Homepage & Profile Banners – Competitor Retargeting
- 25. Mobile Optimized Reviews Ratings Salaries Interviews Jobs Benefits Followers Company Updates Social Media Feeds Confidential and Proprietary © Glassdoor, Inc. 2008-2014 25
- 26. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 26 Key Takeaways Be Careful what you print on office printers! Reviews & Ratings are not a new concept Employer Brand is key to influencing Job Seekers Tell Your Story and stand out Mobile is ~50% of your traffic – Optimize! Responding to Reviews is Powerful Sign up for your Free Employer Account http://employers.glassdoor.com
- 27. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 27 Agenda 08:30-09:00am Welcome Presentation, Steve Burton, Glassdoor 09:00-09:20am Maximizing Employer Brand on Your Budget, Steven Kosakow, Bit9 + Carbon Black 09:20-9:40am 5 Ways to Get Your Employees to Build Your Brand, Robert Lopez, VistaPrint 09:40-09:50am Break 09:50-10:00am Recruiting is Marketing, Ted Benakis, Jobvite 10:00-10:20am Talent Acquisition at HubSpot , Leslie Mitchell, HubSpot 10:20-10:50am Glassdoor Presentation, Molly McKinstry, Glassdoor 10:50am-11:00am Networking
Notas del editor
- Our mission in life is to help people everywhere find the job they love. Lots of companies help people find a job. We are the only ones that help people find a job they LOVE. About Glassdoor: collecting company reviews, CEO approval ratings, company ratings, salary reports, interview reviews, interview questions, office photos
- Script ------- We have over 23mil unique users visiting the site from all over the world. Our audience is both highly educated and diverse, covering all industries from technology and finance to retail and education. Instructions ---------------- Modify industry information to client Objective of Slide -------------------- Overview of our audience
- 40% of Glassdoor’s global traffic comes from mobile devices, growing 1-2% each month. Glassdoor has one of the most popular jobs apps receiving 4 stars or above across iOS and Android platforms;
- Script ------- At 23mil users per month we are the fastest growing career site in the world. It’s important you’re involved in that conversation and putting your best foot forward to tell the story you want to tell about your employer brand. At the bottom you can see year over year growth figures for various important statistics and our trajectory indicates growth and traffic will only accelerate over the next 12 months. As you can see, our fastest growing area is job click activity as more and more candidates come to Glassdoor to search for jobs. Instructions ---------------- Use this slide for companies without impressive traffic or use other version in appendix with seconds between visits. Calculator for seconds located in Success Calculator Objective of Slide -------------------- Show that we’re the fastest growing recruitment site in the world
- Script ------- According to a 2014 software advice report 48% of job seekers in the US use Glassdoor when searching for a new job. They research company culture, salaries, benefits, interview questions, business outlook and CEO ratings. The fastest growing area of content on Glassdoor is the jobs section where we allow employers to reach job seekers at a pivotal point in the job seeking process. We serve up targeted ads to job seekers based on their research behavior which makes these ads highly effective compared to standard job boards. Instructions ---------------- None Objective of Slide -------------------- Overview of GD and our unique content
- Instructions ---------------- None Objective of Slide -------------------- Demonstrate constant usage of Glassdoor throughout job seeking process Script ------- This is a typical path for job seekers looking for a new job. They use a variety of tools throughout the process but consistently visit Glassdoor for a variety of reasons including the power of our SEO seen when typing common phrases such as “Salaries at Google” or “working at amazon” to general research around benefits and company culture. No other website is more widely used by job seekers to make career decisions.