Check out this webinar with HCI to learn how to develop a culture of connection.

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Developing a Culture Connection:
Five Stories Talent Wants to Hear

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Today’s Moderator
Dan Fogel

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THANK YOU
employers.glassdoor.com

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For a PDF copy of the slides
used during this webcast,
click the “slide” button to the
right of the player.

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Featured Speakers
J.T. O’Donnell
Founder & CEO of
CAREEREALISM and CareerHMO
@jtodonnell | www.careerealism.com
Alicia Garibaldi
Senior Content Marketing Manager & Author of
Employer Branding For Dummies®
@albagaribaldi | Alicia.Garibaldi@Glassdoor.com

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Culture Connection:
The Five Stories Talent
Wants to Hear

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Agenda
① Understanding and staking out your culture,
core values, purpose and what you stand for
② Storytelling matters
③ Build a culture connection with the five stories
you need to tell
④ Using Glassdoor to reinforce and promote
organizational culture
⑤ Q&A

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Understanding
Culture

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Your Story
Every company has a story to tell. What’s yours?

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Storytelling Matters

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Talent Wants to Know
Source: LinkedIn Talent Solutions

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Build a Culture Connection
To develop your company culture
and connect candidates with
your company's story, there are 5
stories you need to tell:
• Executive Assets
• Employee Spotlight
• Company “WOW!” Factor
• Company Fun Factor
• Values Spotlight

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Employee Spotlight
The Executive Assets story should
highlight your story behind the
company.
The goal of this piece is to show
potential job candidates how
Glassdoor came to be and why.
• What’s your story?
• How & why did you start your
company?

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Employee Spotlight
The Employee Spotlight story should highlight real people who work at
your company.
The goal of this piece is to make current employees accessible to like-
minded candidates. You want to introduce job candidates to your
company’s “tribe.”
• What are your employees like?
• What’s important to them?
• What do they love about
working at your company?

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Company “WOW!” Factor
The Company “Wow!” Factor story should highlight what makes your
company great.
The goal of this piece is to emphasize your company’s best traits without
sounding self-important.
• What’s impressive about your
company?
• What kinds of things make it cool?
• What do people want to work
there?

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Company Fun Factor
The Company Fun Factor story should highlight why your company is an
enjoyable place to work.
The goal of this piece is to entice candidates with those little things that
make your company fun and unique.
• What makes your company fun?
• Why do your employees enjoy
working there?
• What kinds of unique activities
does it offer?

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Values Showcase
The Values Spotlight story should highlight what your company stands for
and what it prides itself on.
The goal of this piece is to showcase your company values, ethics, and
beliefs.
• What does your company stand for?
• How does your company give back?
• What does your company do that’s
changing the world?

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Telling Your Story

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Employer Brand
Presenting a Realistic Picture of Culture

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Recruiting
Aligning Recruiting Influences to Deliver
Culture and Screening for Fit

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Glassdoor Interview Reviews
The First Impression of Your Employer Brand

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Glassdoor Responding to Reviews
agree their perception
of a company improves
after seeing an employer
respond to a review
69%

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OpenCompany: 5 Steps Towards Transparency
Add
Photos
Get
Reviews
Promote
Your
Profile
Update
Profile
Respond
to
Reviews

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Glassdoor Photos
Showcase What It’s Like to Work
at Your Company through Photos

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Glassdoor Benefits
76% of Millennials say retirement benefits are a major
factor in their decision to accept a job offer

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Glassdoor Why Work For Us?
Tell Your Company Story

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Case Study: Opower

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Case Study: Spotify

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Glassdoor Company Updates
Stay Current with Employees & Candidates

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Case Study: Nestlé Purina Petcare

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Onboarding
Practical Cultural Immersions

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Glassdoor Heat Maps

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Glassdoor Reputation Word Clouds

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Employer Branding Resources
Employer Branding
Summit Videos
eBooks on Employer
Branding
Blog with the Latest Trends
in Employer Branding

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Delivering Measurable Results
2X 3X 30%
the quality the influence lower cost-per-hire
Customers across all industries use Glassdoor’s
employer solutions to attract better, qualified
candidates at a much lower cost-per-hire.

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Get Started With a Glassdoor Free Employer Account!

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THANK YOU
www.hci.org