Storytelling is an essential part of Content Marketing. It creates a strong bond between brand and consumers, because... emotions sell. Storytelling creates multiple opportunities in the e-commerce market. "PEOPLE 
DON'T BUY WHAT YOU DO,
THEY BUY 
HOW YOU MAKE THEM FEEL" Bernadette Jiwa, "The story of telling"

1. HOW TO SELL THROUGH STORYTELLING
© 2016 Styla

2. "
"YOU'RE NEVER GOING TO
KILL STORYTELLING
BECAUSE IT'S BUILT INTO
THE HUMAN PLAN. WE
COME WITH IT. _______________
MARGARET ATWOOD

3. STORYTELLING
IS AN ESSENTIAL PART
OF CONTENT MARKETING

4. WHAT IS
BUT WHAT IS
STORYTELLING
?

5. Compelling brand stories serving to reveal and remind all audiences of something sacred
and valued about themselves rather than the ubiquitous marketing of new product
offerings, features or additives.
The manner in which your brand communicates with customers, employees, partners and
investors must be carefully crafted from the unifying principals of a core brand story.
STORYTELLING [ˈstɔr·∙iˌtel·∙ɪŋ], n.
source: brand strategy insider
WHAT IS STORYTELLING ?

6. IT CREATES AN EMOTIONAL BOND,
BECAUSE
EMOTION SELLS
WHAT IS STORYTELLING ?
(let’s face it)

7. "PEOPLE
DON'T BUY WHAT YOU DO,
THEY BUY
HOW YOU MAKE THEM FEEL _______________
BERNADETTE JIWA, 'THE STORY OF TELLING'
WHAT IS STORYTELLING ?

8. STORYTELLING
creates
MULTIPLE OPPORTUNITIES
in the global e-­‐commerce market…

9. …which in 2015 has been estimated
$1.6 trillions
to be worth
= BIG UNAVOIDABLE ROOM FOR OPPORTUNITIES TO SELL PRODUCTS
source: LemonStand

10. OPPORTUNITY 1:
BY LINKING THE REAL AND THE DIGITAL WORLDS

11. OPPORTUNITY 1: LINKING THE REAL AND THE DIGITAL WORLDS
Example 1
Ikea
Enhanced experience to
visualise furniture in your own
room before buying it.

12. OPPORTUNITY 2: BY REACHING THE 'EXPERIENCE' SHOPPERS

13. OPPORTUNITY 2: REACHING THE 'EXPERIENCE' SHOPPERS
EXPERIENCE
NEED
PRICE
SHOPPER PROFILE:
PRAGMATICS
SHOPPER PROFILE:
SAVERS
SHOPPER PROFILE:
SHOPAHOLICS
SKEPTICS
RESEARCHERS

14. WHY ARE THEY SO
COOL?
OPPORTUNITY 2: REACHING THE 'EXPERIENCE' SHOPPERS
“Experience shoppers" are people who don’t just want to “buy”.
Instead, they want to be guided, educated and inspired.
Once you provide an “experience" to the shopper,
s/he will come back to your shop again and again, becoming a loyal customer.

15. OPPORTUNITY 3
BY REDEFINING THE RELATIONSHIP
BRAND / CUSTOMER

16. BRAND /
RETAILER
CUSTOMER
OPPORTUNITY 3: REDEFINING THE RELATIONSHIP BRAND / CUSTOMER

17. BRAND /
RETAILER
CUSTOMER
CONFIDENT IDOL
COACH
TEACHER
EXPERT
BEST FRIEND
COMMUNITY
SHRINK
MOTTO
INSPIRATION
MERCHANT
PROFESSIONAL
CONSULTANT
ROLE MODEL
LIFESTYLE
PARTNER
PATIENT
STUDENT
FRIEND
FOLLOWER
ADVOCATE
FAN
CLIENT
MEMBER
AMBASSADOR
OPPORTUNITY 3 | REDEFINE THE RELATIONSHIP BRAND / CUSTOMER

18. 18
OPPORTUNITY 4
BY ENHANCING THE E-­‐COMMERCE ENVIRONMENT
WITH VALUABLE CONTENT

19. BY BRINGING VALUE TO YOUR
PRODUCT
WITH PERSONAL STORIES…

20. AND BY INSPIRING READERS
WITH GREAT CONTENT…

21. 21
YOU STOP SELLING A PRODUCT AND START SELLING
THE IDEA OF IT.

22. LET STORYTELLING BOOST YOUR SALES WITH
THE ONLY CONTENT MARKETING SOLUTION
FOR YOUR SHOPPABLE MAGAZINE
www.styla.com