As it was expected, BrightonSEO 2016 was an epic event with lots of great learning! Here you can find 15 powerful quotes from the speakers.

1. From the experts:
2016 speakers
from
Powerful quotes

2. If you are marketing
to everyone
you are marketing
to no one.
@OlgaDrienko, SEMRush

3. Your audience is your
most important asset:
your competitors are
unable to replicate it.
@SamJaneNoble, Koozai

4. @NicholaStott, theMediaFlow
Be fast.
Be mobile.
Be everywhere.

5. @MelCarson, Delightful Communications
Your LinkedIn is not your
CV: Make it a living profile.

6. @NathalieNahai, web psychologist
Emotions is
what enable us
to take actions.

7. Think about
the relationship of your
content creators
and content consumers.
Natalie Jones , @Woorank

8. Don’t be an idiot:
Do not segment the
market by gender
unnecessarily.
Catherine Warrilow, @Seriously_PR

9. Good content
should grab,
provoke
and convert.
@NathalieNahai, web psychologist

10. Generation Z is
more interested in
a cool product rather than
a cool experience.
@NicholaStott, theMediaFlow

11. Your community
is your living room.
@emcgillivray, MOZ

12. @lauraHampton, @impressiontalk
It is only when we truly
know our audience that
we can create content
which appeals to their
needs and persuades them
to convert.

13. Be nice.
A happy blogger
is a happy brand!
@HannahFButcher, @Whitedotnet

14. @ditapac, 90 Digital
Don’t expect users
to convert instantly.
Micro conversions
improve the success
rate of your macro
conversions.

15. @OlgaDrienko, SEMRush
Every local business
aspires to grow.
Every global business
should go local.