iQ is a digital innovation lab within GSW Worldwide that brings new ideas and prototypes to healthcare clients. They explore emerging technologies, concepts, and trends to develop innovative products and services. iQ shares these innovations through rapid prototypes, innovation theaters, workshops, and new products/services. Their goal is to foster growth and competitive advantage for clients through bold, creative solutions.
Meal Planning, Nutrition, and Digestion / TREATING CONSTIPATION
Innovation for Healthcare Marketing
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31. They want every employee to have a gut-level intuition for the people who buy their products
32. So they hire them. Hardcore gamers developed their first console
33. Those gamers successfully navigated the tradeoffs and compromises of the development process to create a system people like them would want to play
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36. They just have to show the results to the rest of the company at the end of 24 hours
37. They call these "FedEx days," because you have to deliver something overnight
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39. Their mission: a covert one to find out what life in the stores was really like
40. The real moment of innovation:When their boss elevated their work
41. What they created was the now famous: Blue Shirt Nation, an internal communications platform that generates thousands of conversations across the company
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43. Twenty years after the Exxon Valdez oil spill, there was still a lot of oil on the ocean floor
44. After decades of working on the problem, Exxon decided to look outside its walls for help. Not to another consultant or expert, but to the crowd
We tend to think creativity is about special peopleWho wear baseball caps upside downAnd work at R&D labsOr in special rooms painted different colors, with maybe bean bag chairsTheir innovations are funneled into a pipeline that takes the ideas to the customersWho can decide if they want it or notBut that’s not the way real change happensThe next best idea that can and will change your company, can come from anywhere
We like to think that invention is a moment of creationA moment of birthThe truth is that most creativity is cumulative and collaborativeLike wikipedia it develops over a long period of time
12 million$500 >> $50
If you want to find the big new ideas, it’s difficult to find them in main street markets in big organizationsDo you go into your board and say – I’ve got a fantastic idea for a totally new product in a marginal market with consumers we’ve never dealt with before – and it might not work, but if it does, the payoff will be hugeNo, what you say is I’ve got an idea for an incremental innovation to an existing product that we sell through existing channels to existing consumers with this guaranteed return.
•Microsoft began developing Xbox at a time when gamers were mad•The new PlayStation had changed the industry – erasing everything they new about creating games
They established a commission structure. The sales reps figured out how to game that system by pushing sales into the time period most advantageous for them, by underselling one month to show a bigger gain the following month, and so on. All the natural human response.So, the management made the commissions more complex. The sales reps figured it out again. They made it more complex… you get the idea. Eventually, both the management team and the sales force seemed more focused on the compensation system than on making great software and selling it to customers who needed it.Neil Davidson, one of the founders, approached his sales team with the bizarre idea of getting rid fo sales commissions altogether and simply paying people a healthy flat salary. The response surprised him. The salespeople thought the move was a good one, but that other salespeople wouldn’t.Pink said, Davidson explained it to Tom [not his real name] who said, “It sounds like a really good idea. But James would never like it. Remove the commission and he’ll leave.” James said, “Sounds great. But it will never work with Tom.”Not only were commissioned sales not leading to better performance, it wasn’t even the arrangement salespeople themselves preferred.In the absence of commissions, Red Gate’s total sales have increased. And while two salespeople left the company – uncomfortable with the new regime – most stayed and are thriving – including our heroes Tom and James.
If I were to ask you what kind of coffee you like, most of you would say – a rich, hearty roast. I like a rich, hearty roast.But, research shows, only 25-27% of you really like a rich, hearty roastMost of you like weak, milky coffeeThe mind cannot say what the mouth desiresWe’re not great reporters of our own motivationsThat’s why listening becomes so important
The siteoffered young people discounts to travel site Expedia Inc. (EXPE ) and retailer Best Buy Co. (BBY ) and the ability to deposit tax refunds directly into prepaid Visa cards issued by hip-hop mogul Russell Simmons."We did very few returns" through the site, says Rick Jensen, vice-president for product management at Intuit's consumer tax group. "It was almost a rounding error." Through a postmortem process, the team that developed the campaign documented its insights, such as the fact that Gen Yers don't visit destination Web sites that feel too much like advertising.
If you want to find the big new ideas, it’s difficult to find them in main street markets in big organizationsDo you go into your board and say – I’ve got a fantastic idea for a totally new product in a marginal market with consumers we’ve never dealt with before – and it might not work, but if it does, the payoff will be hugeNo, what you say is I’ve got an idea for an incremental innovation to an existing product that we sell through existing channels to existing consumers with this guaranteed return.
If you want to find the big new ideas, it’s difficult to find them in main street markets in big organizationsDo you go into your board and say – I’ve got a fantastic idea for a totally new product in a marginal market with consumers we’ve never dealt with before – and it might not work, but if it does, the payoff will be hugeNo, what you say is I’ve got an idea for an incremental innovation to an existing product that we sell through existing channels to existing consumers with this guaranteed return.
If you want to find the big new ideas, it’s difficult to find them in main street markets in big organizationsDo you go into your board and say – I’ve got a fantastic idea for a totally new product in a marginal market with consumers we’ve never dealt with before – and it might not work, but if it does, the payoff will be hugeNo, what you say is I’ve got an idea for an incremental innovation to an existing product that we sell through existing channels to existing consumers with this guaranteed return.
(Need to add in that – say your role piece here in the voiceover)