FullSurge

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FullSurge is a strategic consulting firm that helps clients grow through brand-building, marketing and innovation. Our firm was born out of a belief that enduring growth comes, first and foremost, from a solid strategic foundation that focuses actions on priorities of maximum importance. We focus primarily on strategy but bring these strategies to life in ways that make sense for our clients’ whole businesses. We are partner-led and our small teams of highly-engaged senior leaders work flexibly within our clients’ timelines, agendas, and realities, advancing long-term growth, and moving forward in meaningful ways.

brand management brand architecture branding brand strategy value proposition development go-to-market strategy brand metrics brand extendibility brand system brand architecture definition and methodology step by step full surge michael million b2b customer experience customer segmentation

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FullSurge

Presentaciones

2014 Annual Conference Inspired Marketing

Best Practices in B2B Marketing

Building a Brand-driven Consulting Firm

Successful Brand Extension

Portfolio strategy & architecture

Multi channel marketing strategy - i

Managing B2B Brand Portfolios

Extending Your Brand Into New Markets

Ana green marketing roundtable 2010.02

Green marketing 2010.01

Strategic business growth—day 2 2013.09

Strategic Business Growth—day 1 2013.09

Brand architecture and expression system

Brand Architecture Depth Examples

Strategic Naming For Merging Healthcare Companies

Value Proposition Adoption Framework

Developing a Value Proposition for a Healthcare Services Business

AMA Customer Experience Workshop: Optimizing the Customer Experience

Brand Architecture Process

A Long-Term Brand Building Roadmap

Best Practices in Brand Portfolio Strategy

Successfully Extending Your Brand

Brand Driven Growth Platforms

Brand Metrics to Measure Business Performance