138. 出典
• 17pg ‐ More Time Spent on Social Media than Email Worldwide(emarketer.com)
• 18pg ‐ Social Media Now More Popular Than E‐mail on Mobile Devices [STATS]
• 19pg – ソーシャルメディアに関する利用実態調査
• 20pg ‐ mixi, Twi"er, Facebook 2010年11月最新ニールセン調査
• 21pg – Japanese All A‐Twi"er Over Microblogging on CBS News
• 22pg ‐ One‐Third of Twi"er Users Talk Brands
• 25pg ‐ Gaining Consumer Trust Online and Offline
• 28pg – Facebook User Growth Chart – 2004‐2010
• 32pg ‐ Sta^s^cs | Facebook
• 35pg ‐ Social Media Usage, A`tudes and Measurability: What Do Marketers Think? by KingFishMedia
• 37pg ‐ 2010 Social Media Marke^ng Industry Report
• 43pg – icon by Double‐J designs
• 50pg – 11 retailers that have embraced social applica^ons
• 69pg ‐ Complimentary eMarketer Report: Seven Guidelines for Achieving ROI from Social Media
• Why Does Social Media Ma"er? And What are Companies Doing About it?
• 71pg ‐ Dell Social Media Case Study
• 73pg ‐ Pepsi Social Media Case Study
• 76pg – Social Media Survey by R2integrated
• 84pg ‐ Incen^vizing Facebook Fans: Papa John’s Doubles Fans with Free Pizza
• 108pg ‐ Cold Stone Transforms the Ice Cream Social With Facebook
• Graphics from The Commons on Flickr, stock.xchng and icon Finder