Consumers are seeking to find helpful information from nutrition labels and many feel a universal "healthy" symbol could encourage better dietary choices.

1. F O O D L A B E L I N G
I N S I G H T S
LOOK FOR HEALTHY OPTIONS WHEN
FOOD SHOPPING
THE NUTRITION FACTS PANEL
THE INGREDIENT LIST
F O O D S H O P P I N G T R E N D S
67%
69%
U N I V E R S A L " H E A L T H Y " S Y M B O L
54%
45%
95%
S E E K I N G I N F O R M A T I O N
CONSUMERS SUGGEST THAT FOOD PACKAGES
INCLUDING A UNIVERSAL “HEALTHY” SYMBOL OR IMAGE
COULD ENCOURAGE BETTER DIETARY CHOICES
SAY A SYMBOL WOULD BE HELPFUL
SAY A SYMBOL WOULD MAKE THEM
MORE LIKELY TO PURCHASE A PRODUCT
CONSUMERS RELY HEAVILY ON INFORMATION ABOUT
FOODS' HEALTHFULNESS FROM TWO SOURCES
CONSUMERS REPORT LOOKING FOR SPECIFIC FOODS
AND LABELS WHEN FOOD SHOPPING
See Full Survey
Food Insight @food insight @foodinsight@foodinsight