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Financial Services Industry Training




                      Introduction to
                   Accounting & Finance




    Saunders Learning Group, LLC
    Saunders Learning Group, LLC, Andover, KS
Training from Saunders Learning Group
     Saunders Learning Group provides a variety
     of training programs, workshops and
     seminars targeted to the financial services
     industry.

     Programs are available in a wide range of
     topics, and we are specialists in developing
     custom programs that are targeted to your
     needs.

     Contact the founder, Floyd Saunders at
     316-680-6482 or at
     floyd@floydsaunders.com for more
     information.




       Saunders Learning Group, LLC, Andover, KS
1
Topics


 1. Basic Financial Terms
 2. Accounts
 3. Ratios




 Saunders Learning Group, LLC, Andover, KS   Slide 2
Basic Terms




Saunders Learning Group, LLC
Saunders Learning Group, LLC, Andover, KS
What are Assets?
 Assets are the resources that a business owns

 Types of Assets
     Tangible Asset – Physical Items
         •   Cash Receivables
         •   Inventory
         •   Property
         •   Company plant and equipment
     Intangible Asset – No physical form
         • Patents and Copyright
         • Debt placement costs
         • Goodwill
     Current Asset – Assets used up during production and which will realize cash
      within a year such as cash, cash equivalents, short-term investments,
      accounts receivable, inventory
     Long-term Asset (Fixed Asset) – Assets that cannot be easily converted to cash
      such as property, plant, and equipment .
  Saunders Learning Group, LLC, Andover, KS                                       Slide 4
What is a Liability
 Liability – The obligation a business owes
     Liability may be a legal debt or an accrual, which is an
      estimate of an obligation.
     Current liabilities – Liabilities the business has to meet
      within a year. They usually include payables such as
      wages, accounts, taxes, and accounts payables,
      unearned revenue when adjusting entries, portions of
      long-term bonds to be paid this year, short-term
      obligations
     Long-term liabilities – these liabilities are expected not
      to be liquidated within a year. They usually include
      issued long-term bonds, notes payables, long-term
      leases, pension obligations, and long-term product
      warranties.




  Saunders Learning Group, LLC, Andover, KS                        Slide 5
Equity
 Value of the assets contributed by the owners or
  the owner's value in an asset
 Equity = Total Assets minus Total Liabilities
 This is also referred to as Net Worth, Capital and
  Shareholders Equity




  Saunders Learning Group, LLC, Andover, KS            Slide 6
Revenue – The ‘top line’
 The amount of money that a company actually
  receives during a specific period, including
  discounts and deductions for returned
  merchandise.
 It is the "top line" or "gross income" figure from
  which costs are subtracted to determine net
  income.




  Saunders Learning Group, LLC, Andover, KS            Slide 7
Expense
 The economic costs that a business incurs
  through its operations to earn revenue.
 In order to maximize profits, businesses must
  attempt to reduce expenses without also
  cutting into revenues.




  Saunders Learning Group, LLC, Andover, KS       Slide 8
Gross Profit
 A company's revenue minus its cost of
  goods sold. Gross profit is a company's
  residual profit after selling a product or
  service and deducting the cost associated
  with its production and sale.
 Also called "gross margin" and "gross
  income".
 Calculated as Revenue - cost of goods sold




  Saunders Learning Group, LLC, Andover, KS    Slide 9
Gross Profit Margin
 A financial metric used to assess a firm's
  financial health by revealing the
  proportion of money left over from
  revenues after accounting for the cost of
  goods sold.
 Gross profit margin serves as the source
  for paying additional expenses and future
  savings.
 Calculated as Gross Profit/Revenue




  Saunders Learning Group, LLC, Andover, KS    Slide 10
‘Bottom Line’ – The Net Profit
 Net Profit is calculated by taking
  revenues and adjusting for the cost of
  doing business, depreciation, interest,
  taxes and other expenses
 This is often referred to as "the bottom
  line" since net profit is listed at the
  bottom of the income statement




  Saunders Learning Group, LLC, Andover, KS   Slide 11
Net Profit Margin
 A ratio of profitability calculated as net
  income divided by revenues.
 A higher profit margin indicates a more
  profitable company .




   Saunders Learning Group, LLC, Andover, KS   Slide 12
Dividend and Retained Profit
 Dividend – This is the share of the profit
  returned to shareholders
 Retained Profit – The amount kept back for
  future investment which is retained by the
  company.




  Saunders Learning Group, LLC, Andover, KS    Slide 13
Summary


       A                     Sales
       B                     Cost of Goods Sold
       C=A-B                 Gross Profit
       D                     Other Expense
       E=C-D                 Net Profit
       F                     Dividend
       G=E-F                 Retained Profit




 Saunders Learning Group, LLC, Andover, KS        Slide 14
Accounts




Saunders Learning Group, LLC
Saunders Learning Group, LLC, Andover, KS
Why do we need Accounts ?
 To provide information for stakeholders.
       Shareholders – Progress of the investment
       Customers – Long term future of business
       Management – Monitor performance
       Employees – their position in business
 Provides the opportunity for the business to monitor its own activities
 Provides transparency to enable the firm to attract investment




  Saunders Learning Group, LLC, Andover, KS                                 Slide 16
Different type of Accounts
 Accounts Payable
    An accounting entry that represents an entity's obligation to pay off a short-
     term debt to its creditors.
    The accounts payable entry is found on a balance sheet under the heading
     current liabilities
 Accounts Receivable
    Money owed by customers (individuals or corporations) to another entity in
     exchange for goods or services that have been delivered or used, but not yet
     paid for.
    Receivables usually come in the form of operating lines of credit and are
     usually due within a relatively short time period, ranging from a few days to a
     year.




  Saunders Learning Group, LLC, Andover, KS                                           Slide 17
What are Profit and Loss Account
 Shows the flow of sales and costs over a period
 Shows the level of profit or loss made
 Shows what has been done with the profit or loss




  Saunders Learning Group, LLC, Andover, KS          Slide 18
Financial Statements




Saunders Learning Group, LLC
Saunders Learning Group, LLC, Andover, KS
Financial Statements

                                                  Financial Statement that
     Required Disclosure                           Satisfies Requirement
 Financial position at the                      Balance Sheet
 end of the period
 Earnings for the period                        Income Statement
 Cash flows during the                          Statement of Cash Flows
 period
 Investments by and                             Statement of Changes in
 distributions to owners                        Owners' Equity
 during the period


 In addition to the financial statements, the annual report will include
  several accompanying footnotes or explanations of the accounting
policies and detailed information about many of the amounts shown on
                        the financial statements.


    Saunders Learning Group, LLC, Andover, KS
Balance Sheet



Balance sheet describes assets, liabilities, and equity of the
firm at a specific time (like a snapshot)


Assets: (Tangible/intangible):
 • - Things that a firm owns.
 • -Assets are entered on the top or on the left of the balance sheet




  Saunders Learning Group, LLC, Andover, KS
Balance Sheet

ASSETS: (Top, or left of balance sheet)        LIABILITIES (Below Assets or on the right
1. Current Assets:                                 of Balance Sheet)
 Firm’s short term assets.                    1. Current Liabilities:
    -Cash and Marketable Securities,
                                                Short term liabilities
    -Accounts Receivable,
    -Inventories                                Typically, current liabilities are:
2. Fixed Assets:                                   -Accounts payable
- Assets that have long life, like plant           -Notes payable
    and equipment
                                                   -Accruals
3. Net Fixed Assets:
-You deduct the accumulated                    2. Long-term Liabilities:
    depreciation of the fixed assets from      Bonds, bank loans, etc..
    the value of fixed assets to find Net
    Fixed Assets                               3. Total Liabilities:
Net Fixed Assets=Fixed Assets -                Current Liabilities + Long-term Liabilities
    Accumulated Depreciation



   Saunders Learning Group, LLC, Andover, KS
Balance Sheet

    Assets represent the amount of resources
              owned by the entity.
                                                                                          Liabilities are
                                                                                         amounts owed to
                               Main Street Store, Inc.
                                                                                          other entities.
                                  Balance Sheet
                                  August 31, 2004
                  Assets                           Liabilities and Owners' Equity
Current Assets                              Current Liabilities
Cash                       $      34,000    Short-term debt            $        20,000      Equity is the
Asccounts recievable              80,000    Accounts payable                    35,000
Merchandise inventory            170,000    Other accrued liabilities           12,000
                                                                                         ownership right of
Total current asets        $     284,000    Total current liabilities  $        67,000   the owner(s) of the
Plant and Equipment                         Long-term debt                      50,000   entity in the assets
Equipment                         40,000    Total Liabilities                  117,000
Less: Accumulated                                                                         that remain after
depreciation                      (4,000)   Owners' equity                    203,000      deducting the
                                            Total liabilities and
Total Assets               $     320,000    owners' equity            $       320,000
                                                                                              liabilities.

          Saunders Learning Group, LLC, Andover, KS
Balance Sheet

       Current assets are those assets that are                                          Current liabilities
     likely to be converted into cash or used to                                              are those
          benefit the entity within one year.                                            liabilities that are
                                                                                          likely to be paid
                                                                                          with cash within
                               Main Street Store, Inc.
                                  Balance Sheet                                            one year of the
                                  August 31, 2004                                           balance sheet
                  Assets                           Liabilities and Owners' Equity                date.
Current Assets                              Current Liabilities
Cash                       $      34,000    Short-term debt            $        20,000
Asccounts recievable              80,000    Accounts payable                    35,000
Merchandise inventory            170,000    Other accrued liabilities           12,000
Total current asets        $     284,000    Total current liabilities  $        67,000
Plant and Equipment                         Long-term debt                      50,000
Equipment                         40,000    Total Liabilities                  117,000
Less: Accumulated
depreciation                      (4,000)   Owners' equity                    203,000
                                            Total liabilities and
Total Assets               $     320,000    owners' equity            $       320,000


          Saunders Learning Group, LLC, Andover, KS
Balance Sheet
         Account                                    Definition
Cash                       Cash on hand and in the bank
Accounts receivable        Amounts due from customers
Merchandise inventory      Cost of merchandise acquired and not yet sold
Equipment                  Cost of equipment purchased and used in business
Accumulated depreciation Portion of the cost of equipment that is estimated to have
                           been used up in the process of operating the business
Short-term debt            Amounts borrowed that will be repaid within one year of
                           the balance sheet date
Accounts payable           Amounts due to suppliers
Other accrued liabililites Amounts owed to various creditors
Long-term debt             Amounts borrowed from banks or other creditors that will
                           not be repaid within one year from the balance sheet date
Owners' equity             Explained in more detail later in this chapter




       Saunders Learning Group, LLC, Andover, KS
Income Statement


                        Summarizes the
                                               Shows total
                         results of the
                                              revenues and
                             firm’s
                                              expenses for
                        operations over
                                             the time period
                        a period of time


                                              Prepared for
                                             different time
                        Shows different
                                                periods:
                         measures of
                                                Monthly,
                            profit
                                             quarterly, and
                                                annually




 Saunders Learning Group, LLC, Andover, KS
Income Statement
     The income statement shows the profit for the period of time under
                             consideration.


 Revenues result                                        Main Street Store, Inc.
                                                          Income Statement
 from the entity’s                               For the Year Ended August 31, 2004
operating activities
   (e.g., selling               Net sales                                        $    1,200,000
  merchandise).                 Cost of goods sold                                      850,000
                                Gross profit                                     $      350,000
                                Selling, general, and admin. expenses                   311,000
     Costs and                  Income from operations                           $       39,000
                                Interest expense                                          9,000
   expenses are                 Income before taxes                              $       30,000
    incurred in                 Income taxes                                             12,000
    generating                  Net income                                       $       18,000
   revenues and
                                Net income per share of common
   operating the                stock outstanding                                $         1.80
       entity.

     Saunders Learning Group, LLC, Andover, KS
Income Statement
            Captions                                          Explanation
Net sales                         Amount of sales of merchandise to customers, less the amount
                                  of customer returns of merchandise
Cost of goods sold                Represents the total cost of merchandise removed from
                                  inventory and delivered to customers as a result of sales
Gross profit                      Difference between net sales and cost of goods sold;
                                  Represents the seller's maximum amount of "cushion" from
                                  which all other expenses of the business must be deducted
                                  before it is possible to have net income
Selling, general, and             Represent the operating expenses of the entity
administrative expenses
Income from operations            Represents one of the most important measures of the firm's
                                  activities
Interest expense                  Represents the cost of using borrowed funds
Income taxes                      Shown after all of the other income statement items have been
                                  reported because income taxes are a function of the firm's
                                  income before taxes
Net income per share of           A significant item in evaluating the market value of a share of
common stock outstanding          common stock; Often referred to as "earnings per share" or EPS


       Saunders Learning Group, LLC, Andover, KS
Statement of Cash Flows

Financial Transactions of Firms:

1. Sources of Funds:
• Cash inflows that increase cash balance

2. Uses of Funds:
• Cash outflows that decrease cash balance

How Well Managers Perform?
• - Analyze how management uses shareholders’ money:
• -Use Statement of Cash Flows

 Saunders Learning Group, LLC, Andover, KS
Statement of Cash Flows

                     Main Street Store, Inc.
                    Statement of Cash Flows
              For the Year Ended August 31, 2004

Cash Flows from Operating Activities:
                                                                     The purpose of this
    Net income
    Add (deduct) items not affecting cash:
                                                     $    18,000
                                                                      financial statement
         Depreciation expense                               4,000
         Increase in accounts receivable                  (80,000)      is to identify the
         Increase in merchandise inventory               (170,000)
         Increase in current liabilities
    Net cash used by operating activities
                                                           67,000
                                                         (161,000)
                                                                     sources and uses of
Cash Flows from Investing Activities:
    Cash paid for equipment                          $ (40,000)
                                                                        cash during the
Cash Flows from Financing Activities:
    Cash received from issue of long-term debt          50,000
                                                                               year.
    Cash received from sale of common stock            190,000
    Payment of cash dividend on common stock            (5,000)
    Net cash provided by financing activities        $ 235,000
Net increase in cash for the year                    $ 34,000



         Saunders Learning Group, LLC, Andover, KS
Statement of Cash Flows
           Captions                              Explanation
Cash flows from operating Shown first; Net income is the starting point for this
activities                measure of cash generation
Depreciation expense      Added back to net income because it is subtracted to
                          arrive at net income but does not require the use of cash

Increase in accounts            Deducted because it reflects sales revenues, included in
receivable                      net income, but not yet received in cash
Increase in merchandise         Deducted because cash was spent to acquire the
inventory                       increase in inventory
Increase in current             Added because cash has not yet been paid for the
liabilities                     products and services that have been received during the
                                current fiscal period
Cash flows from investing       Shows the cash sources and uses related to long-lived
activities                      assets
Cash flows from financing       Shows the cash sources and uses related to transactions
activities                      with creditors and stockholders


   Saunders Learning Group, LLC, Andover, KS
Statement of Cash Flows
 Statement of Cash Flows:
  -Summarizes changes in firm’s cash balance
Ending Cash Balance =
  Beginning Cash Balance +
  Cash Inflow (Sources) -
  Cash outflow (Uses)




  Saunders Learning Group, LLC, Andover, KS
Statement of Cash Flows
 Increase and Decrease in Cash Flows:
  - Uses of funds decrease cash flows: Increase in assets, Decrease in
  liabilities
  - Sources of funds increase cash flows:
  Decrease in assets, Increase in liabilities
 Therefore, for uses of funds, we should use a - sign in the Excel sheet.




   Saunders Learning Group, LLC, Andover, KS
Statement of Cash Flows
 Statement of Cash Flows separates firm activities into three parts:
  1. Operating Activities
  2. Investing Activities
  3. Financing Activities




  Saunders Learning Group, LLC, Andover, KS
Cash Flows for Operations

 Typically these
are: Net income,                      changes in accounts receivable
  depreciation,
      and




                                                                     other
                                             accounts    notes
                           inventories                             current
                                             payable    payable
                                                                  liabilities




 Saunders Learning Group, LLC, Andover, KS
Cash Flows From Investing
 Typically these are change in
  fixed assets like change in
  plant and equipment
 investment in these assets or
  sale of these assets
 Or cash flows from investing
  in other companies, financial
  markets, currency hedges
  etc.




   Saunders Learning Group, LLC, Andover, KS
Cash Flows from Financing the business
 Typically these are:
    Dividends paid to
      shareholders, and
    Changes in
       • Debt
       • stock




  Saunders Learning Group, LLC, Andover, KS
Statement of Changes in Owners’ Equity

                                   Main Street Store, Inc.
                          Statement of Changes in Owners' Equity
                            For the Year Ended August 31, 2004

           Paid-In Capital:
               Beginning balance                                   $       -
               Common stock, par value $10; 50,000 shares
               authorized, 10,000 shares issued and
               outstanding                                             100,000
               Additional paid-in capital                               90,000
               Balance, August 31, 2004                            $   190,000
           Retained Earnings:
               Beginning balance                                   $       -
               Net income for the year                                  18,000
               Less: Cash dividends of $.50 per share                   (5,000)
               Balance, August 31, 2004                            $    13,000
           Total owners' equity                                    $   203,000


This financial statement shows the detail of owners’ equity and explains the
changes that occurred in the components of owners’ equity during the year.


   Saunders Learning Group, LLC, Andover, KS
Statement of Changes in Owners’ Equity

         Captions                                       Explanation
Paid-in capital                 Represents the total amount invested in the entity by the
                                owners
Common stock                    Reflects the number of shares authorized by the
                                corporation's charter, the number of shares issued to
                                stockholders, and the number of shares that are still held
                                by the stockholders
Additional paid-in capital      Difference between the total amount invested by the
                                owners and the par value or stated value of the stock
Retained earnings               Represents the cumulative net income of the entity that
                                has been retained for use in the business
Dividends                       Are distributions of earnings to the owners




   Saunders Learning Group, LLC, Andover, KS
Limitations of Financial Statements

                 Financial statements report only
                   quantitative economic data.
                  They do not reflect qualitative
                economic variables, such as the
                value of the management team or
                     the employees’ morale.

The balance sheet does                        Many estimates are
not report market values                    used, such as warranty
 or replacement cost of                     costs, depreciation, and
       the assets.                             pension expense.

Saunders Learning Group, LLC, Andover, KS
The Corporation’s Annual Report

     The annual report is
 distributed to shareholders
         (and others).
    It contains the financial
 statements, together with the
report of the external auditor’s
  examination of the financial
          statements.
    It may also contain
Management’s Discussion and
     Analysis (MD&A).

     Saunders Learning Group, LLC, Andover, KS
Ratios




Saunders Learning Group, LLC
Saunders Learning Group, LLC, Andover, KS
Ratios - Why do we need them ?
 A Financial Ratio a relative magnitude of two selected numerical values
  taken from an enterprise's financial statements.

 They are used to evaluate the overall financial condition of a corporation.

 Types of ratios :
     Profitability ratios – a measure of how much profit its activities generate
     Liquidity ratios – ability of a business to meet its debts
     Investment ratios – a measure of the performance of the business




  Saunders Learning Group, LLC, Andover, KS                                         Slide 43
Why Ratio Analysis?
            The value of a firm is based upon its profitability and growth




          Product                                            Financial
       market strategy                                     market strategy




 Operating              Investment                 Financing                 Dividend
Management              Management                  strategy                  policies

   Saunders Learning Group, LLC, Andover, KS
Commonly Used Profitability ratios
 Profit Margin
     the proportion of money left over from revenues after accounting for the cost
      of goods sold


 Net Profit Margin
     Calculated as net income divided by revenues.


 Retained Profit margin
     Percentage of retained profit to the revenue of the company


 Return on Capital Employed
     A measure of the efficiency of the firm in using its capital to generate profit.




  Saunders Learning Group, LLC, Andover, KS                                              Slide 45
Types of Liquidity ratios
 Working Capital
     The difference between current assets and current liabilities


 Current Ratio
     The proportion of assets to liabilities


 Acid Test Ratio
     (Current Assets – Stock)/Current Liabilities
     The Acid Test Ratio gives an indication whether a firm can meet its liabilities
      without having to dispose of its stocks




  Saunders Learning Group, LLC, Andover, KS                                             Slide 46
Investment ratios
 Gearing Ratio
      Measures the proportion of share capital to loan capital
 Earning per share
      The average profit earned per ordinary share
 Dividend Per share
      The average dividend received per ordinary share
    Dividend yield
      A comparison of the dividend received with the current market value of the
       shares
 PE ratio
      A valuation ratio of a company's current share price compared to its per-share
       earnings.




    Saunders Learning Group, LLC, Andover, KS                                       Slide 47
Financial Ratio Analysis
             The key concept of Financial ratio analysis is establishing the relationship
             of one number to another number to determine if a company:

             Is profitability

             Will remain profitability

             How does it compared to other firms in the same industry

             Is creating a reasonable return for investors

             Takes advantage of its strengths

             Corrects any weaknesses

             Forecasts where it is headed


 Saunders Learning Group, LLC, Andover, KS
Financial Ratios

Ratios are tools that enable management
    to:
 Measure and compare information
    within a business over several periods
 Compare similar businesses in the
    same industry
 Include:
     Profitability ratios
     Financial stability ratios
     Ratios of efficiency




    Saunders Learning Group, LLC, Andover, KS
Current Ratio


The current ratio measures the company’s ability
to pay current liabilities with current assets.



                     = Total current assets ÷ Total current liabilities




      Rule of thumb: A strong current ratio is 2.00.

 Saunders Learning Group, LLC, Andover, KS
Profitability Ratios

                         Gross profit
Gross profit ratio                    100%
                          Net sales

                 Net profit
Net profit ratio            100%
                 Net sales

                       Net profit
Return on equity                         100%
                 Average owner' s equity

                         Net profit
Return on assets                          100%
                     Average total assets


   Saunders Learning Group, LLC, Andover, KS
Gross Profit Ratio Analysis

PROFITABILITY RATIOS - Gross Profit
 • Shows the return on net sales prior to adding revenue or deducting expenses

Reasons gross profit ratio increases:
 • selling prices increase and purchase price remains unchanged
 • opening inventory undervalued
 • closing inventory overvalued
 • purchase bought at lower price

Reasons gross profit ratio decreases:
 • discounts given on sales products
 • closing inventory undervalued
 • obsolete or damaged stock written off
 • purchases bought at higher price but sales values not adjusted


  Saunders Learning Group, LLC, Andover, KS
Net Profit Ratio Analysis

PROFITABILITY RATIOS - Net profit ratio
 • Shows the amount earned by normal activities after accounting for other
   revenue and expenses
 • Measures operation efficiency

Reasons net profit ratio increases:
 • expenses decrease
 • operating revenue increases
 • fixed costs spread over higher sales revenue

Reasons net profit ratio decreases:
 • expenses increase at higher rate than COGS
 • other operating revenue sources decline

To arrest declining net profit margins:
 • investigate business selling plans and techniques
 • increase effective promotion and advertising
 • encourage areas of operating revenue
 • review alternative and cheaper interest rates
 • review all expenses


      Saunders Learning Group, LLC, Andover, KS
ROE & ROA


PROFITABILITY RATIOS

Return on equity ratio

Shows the return on every dollar invested in the business

Return on assets

Indicates the earning capacity of the business
• Measures efficiency of business asset usage



 Saunders Learning Group, LLC, Andover, KS
Financial Stability

                       Current assets
Working capital ratio
                      Current liabilities


                  Current assets - inventories - prepayment s
Quick asset ratio
                     Current liabilities - bank overdraft


              Total owner' s equity
 Equity ratio                       100%
                  Total assets




    Saunders Learning Group, LLC, Andover, KS
Working capital ratio



FINANCIAL STABILITY - Working capital ratio

Test of business solvency, to see if it can meet
short-term debts from its current assets
• Shows amount of dollars to cover every dollar of
  liabilities
• The higher the ratio, the better the position of the
  business
  Saunders Learning Group, LLC, Andover, KS
Quick Ratio



                                               FINANCIAL STABILITY - Quick
                                               asset ratio Quick asset ratio

                                               Only the liquid business
                                               items that easily convert to
                                               cash are used
                                               • Inventories and prepayments are
                                                 excluded from current assets and
                                                 the bank overdraft from current
                                                 liabilities
                                               • Ratio well above 1:1 is acceptable

   Saunders Learning Group, LLC, Andover, KS
Equity Ratio



                     FINANCIAL STABILITY - Equity ratio



Shows relationship of owner’s equity invested in business to the
                  total assets of the business
• It is the degree to which the business relies on owner capital
• The higher the ratio, the lower the need for externally borrowed funds
• High equity ratio = long-term financial stability



     Saunders Learning Group, LLC, Andover, KS
Financial Ratios


Debt Ratio

Debt-to-Equity Ratio

Earnings per Share (EPS)

Price-Earnings (P-E) Ratio


  Saunders Learning Group, LLC, Andover, KS
Debt Ratio


    The debt ratio measures the proportion of
    company’s assets financed by debt.



                  Total liabilities ÷ Total assets



      A low debt ratio is safer than a high debt ratio

 Saunders Learning Group, LLC, Andover, KS
Debt-to-Equity Ratio



This ratio expresses the relationship between liabilities
and equity.


                    Total liabilities ÷ Total equity




 Saunders Learning Group, LLC, Andover, KS
Earnings per Share (EPS)

EPS is shown on the face of the income statement.

Earnings per share is the net income per common
share of stock outstanding during a period.


                        Net income
EPS
             Average number of shares outstanding



 Saunders Learning Group, LLC, Andover, KS
Price-Earnings (P-E) Ratio
The P-E ratio measures how much investors are willing to pay
for a chance to share the company’s potential earnings.

A high P-E ratio indicates that investors predict that the
company’s net income will grow rapidly.

The ratio is determined by the marketplace because the
market price of the stock is used to compute the ratio.



                                    Market price per share
    P - E Ratio
                                     Earnings per share
  Saunders Learning Group, LLC, Andover, KS
LIMITATIONS OF RATIOS
 Ratio analysis and interpretation can be
  influenced by factors such as:
     poor or inadequate accounting methods
     incomplete financial reports
     changes in accounting methods
     existence of unusual items during a financial
      year e.g. losses by fire
     management changes
     changes to the economy, such as an industry
      recession




     Saunders Learning Group, LLC, Andover, KS
Thank You !




Saunders Learning Group, LLC
Saunders Learning Group, LLC, Andover, KS
About the Author/Presenter
                                                Floyd Saunders has worked on Wall Street
                                                 with both Bank of America and JPMorgan,
                                                 where is was a vice president in global
                                                 financial systems. He has worked across the
                                                 industry in retail, commercial, and
                                                 investment banking.
                                                He has taught courses in Money and Banking
                                                 and extensively for the American Institute of
                                                 Banking and various colleges.
                                                As a consultant, he developed and taught a
                                                 wide range of banking and investing courses.
                                                 He authored three programs for the
                                                 American Bankers Association: Banking on
                                                 Mutual Funds and Annuities, Introduction to
                                                 Securities Markets and Investing in Securities.
                                                He is the author of “Figuring Out Wall Street”
                                                 and his next book is “Family Financial
                                                 Freedom” a book on personal money
                                                 management.




 Saunders Learning Group, LLC, Andover, KS

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Financial Services Industry Training: Accounting Basics

  • 1. Financial Services Industry Training Introduction to Accounting & Finance Saunders Learning Group, LLC Saunders Learning Group, LLC, Andover, KS
  • 2. Training from Saunders Learning Group Saunders Learning Group provides a variety of training programs, workshops and seminars targeted to the financial services industry. Programs are available in a wide range of topics, and we are specialists in developing custom programs that are targeted to your needs. Contact the founder, Floyd Saunders at 316-680-6482 or at floyd@floydsaunders.com for more information. Saunders Learning Group, LLC, Andover, KS 1
  • 3. Topics 1. Basic Financial Terms 2. Accounts 3. Ratios Saunders Learning Group, LLC, Andover, KS Slide 2
  • 4. Basic Terms Saunders Learning Group, LLC Saunders Learning Group, LLC, Andover, KS
  • 5. What are Assets?  Assets are the resources that a business owns  Types of Assets  Tangible Asset – Physical Items • Cash Receivables • Inventory • Property • Company plant and equipment  Intangible Asset – No physical form • Patents and Copyright • Debt placement costs • Goodwill  Current Asset – Assets used up during production and which will realize cash within a year such as cash, cash equivalents, short-term investments, accounts receivable, inventory  Long-term Asset (Fixed Asset) – Assets that cannot be easily converted to cash such as property, plant, and equipment . Saunders Learning Group, LLC, Andover, KS Slide 4
  • 6. What is a Liability  Liability – The obligation a business owes  Liability may be a legal debt or an accrual, which is an estimate of an obligation.  Current liabilities – Liabilities the business has to meet within a year. They usually include payables such as wages, accounts, taxes, and accounts payables, unearned revenue when adjusting entries, portions of long-term bonds to be paid this year, short-term obligations  Long-term liabilities – these liabilities are expected not to be liquidated within a year. They usually include issued long-term bonds, notes payables, long-term leases, pension obligations, and long-term product warranties. Saunders Learning Group, LLC, Andover, KS Slide 5
  • 7. Equity  Value of the assets contributed by the owners or the owner's value in an asset  Equity = Total Assets minus Total Liabilities  This is also referred to as Net Worth, Capital and Shareholders Equity Saunders Learning Group, LLC, Andover, KS Slide 6
  • 8. Revenue – The ‘top line’  The amount of money that a company actually receives during a specific period, including discounts and deductions for returned merchandise.  It is the "top line" or "gross income" figure from which costs are subtracted to determine net income. Saunders Learning Group, LLC, Andover, KS Slide 7
  • 9. Expense  The economic costs that a business incurs through its operations to earn revenue.  In order to maximize profits, businesses must attempt to reduce expenses without also cutting into revenues. Saunders Learning Group, LLC, Andover, KS Slide 8
  • 10. Gross Profit  A company's revenue minus its cost of goods sold. Gross profit is a company's residual profit after selling a product or service and deducting the cost associated with its production and sale.  Also called "gross margin" and "gross income".  Calculated as Revenue - cost of goods sold Saunders Learning Group, LLC, Andover, KS Slide 9
  • 11. Gross Profit Margin  A financial metric used to assess a firm's financial health by revealing the proportion of money left over from revenues after accounting for the cost of goods sold.  Gross profit margin serves as the source for paying additional expenses and future savings.  Calculated as Gross Profit/Revenue Saunders Learning Group, LLC, Andover, KS Slide 10
  • 12. ‘Bottom Line’ – The Net Profit  Net Profit is calculated by taking revenues and adjusting for the cost of doing business, depreciation, interest, taxes and other expenses  This is often referred to as "the bottom line" since net profit is listed at the bottom of the income statement Saunders Learning Group, LLC, Andover, KS Slide 11
  • 13. Net Profit Margin  A ratio of profitability calculated as net income divided by revenues.  A higher profit margin indicates a more profitable company . Saunders Learning Group, LLC, Andover, KS Slide 12
  • 14. Dividend and Retained Profit  Dividend – This is the share of the profit returned to shareholders  Retained Profit – The amount kept back for future investment which is retained by the company. Saunders Learning Group, LLC, Andover, KS Slide 13
  • 15. Summary A Sales B Cost of Goods Sold C=A-B Gross Profit D Other Expense E=C-D Net Profit F Dividend G=E-F Retained Profit Saunders Learning Group, LLC, Andover, KS Slide 14
  • 16. Accounts Saunders Learning Group, LLC Saunders Learning Group, LLC, Andover, KS
  • 17. Why do we need Accounts ?  To provide information for stakeholders.  Shareholders – Progress of the investment  Customers – Long term future of business  Management – Monitor performance  Employees – their position in business  Provides the opportunity for the business to monitor its own activities  Provides transparency to enable the firm to attract investment Saunders Learning Group, LLC, Andover, KS Slide 16
  • 18. Different type of Accounts  Accounts Payable  An accounting entry that represents an entity's obligation to pay off a short- term debt to its creditors.  The accounts payable entry is found on a balance sheet under the heading current liabilities  Accounts Receivable  Money owed by customers (individuals or corporations) to another entity in exchange for goods or services that have been delivered or used, but not yet paid for.  Receivables usually come in the form of operating lines of credit and are usually due within a relatively short time period, ranging from a few days to a year. Saunders Learning Group, LLC, Andover, KS Slide 17
  • 19. What are Profit and Loss Account  Shows the flow of sales and costs over a period  Shows the level of profit or loss made  Shows what has been done with the profit or loss Saunders Learning Group, LLC, Andover, KS Slide 18
  • 20. Financial Statements Saunders Learning Group, LLC Saunders Learning Group, LLC, Andover, KS
  • 21. Financial Statements Financial Statement that Required Disclosure Satisfies Requirement Financial position at the Balance Sheet end of the period Earnings for the period Income Statement Cash flows during the Statement of Cash Flows period Investments by and Statement of Changes in distributions to owners Owners' Equity during the period In addition to the financial statements, the annual report will include several accompanying footnotes or explanations of the accounting policies and detailed information about many of the amounts shown on the financial statements. Saunders Learning Group, LLC, Andover, KS
  • 22. Balance Sheet Balance sheet describes assets, liabilities, and equity of the firm at a specific time (like a snapshot) Assets: (Tangible/intangible): • - Things that a firm owns. • -Assets are entered on the top or on the left of the balance sheet Saunders Learning Group, LLC, Andover, KS
  • 23. Balance Sheet ASSETS: (Top, or left of balance sheet) LIABILITIES (Below Assets or on the right 1. Current Assets: of Balance Sheet)  Firm’s short term assets. 1. Current Liabilities: -Cash and Marketable Securities,  Short term liabilities -Accounts Receivable, -Inventories  Typically, current liabilities are: 2. Fixed Assets: -Accounts payable - Assets that have long life, like plant -Notes payable and equipment -Accruals 3. Net Fixed Assets: -You deduct the accumulated 2. Long-term Liabilities: depreciation of the fixed assets from Bonds, bank loans, etc.. the value of fixed assets to find Net Fixed Assets 3. Total Liabilities: Net Fixed Assets=Fixed Assets - Current Liabilities + Long-term Liabilities Accumulated Depreciation Saunders Learning Group, LLC, Andover, KS
  • 24. Balance Sheet Assets represent the amount of resources owned by the entity. Liabilities are amounts owed to Main Street Store, Inc. other entities. Balance Sheet August 31, 2004 Assets Liabilities and Owners' Equity Current Assets Current Liabilities Cash $ 34,000 Short-term debt $ 20,000 Equity is the Asccounts recievable 80,000 Accounts payable 35,000 Merchandise inventory 170,000 Other accrued liabilities 12,000 ownership right of Total current asets $ 284,000 Total current liabilities $ 67,000 the owner(s) of the Plant and Equipment Long-term debt 50,000 entity in the assets Equipment 40,000 Total Liabilities 117,000 Less: Accumulated that remain after depreciation (4,000) Owners' equity 203,000 deducting the Total liabilities and Total Assets $ 320,000 owners' equity $ 320,000 liabilities. Saunders Learning Group, LLC, Andover, KS
  • 25. Balance Sheet Current assets are those assets that are Current liabilities likely to be converted into cash or used to are those benefit the entity within one year. liabilities that are likely to be paid with cash within Main Street Store, Inc. Balance Sheet one year of the August 31, 2004 balance sheet Assets Liabilities and Owners' Equity date. Current Assets Current Liabilities Cash $ 34,000 Short-term debt $ 20,000 Asccounts recievable 80,000 Accounts payable 35,000 Merchandise inventory 170,000 Other accrued liabilities 12,000 Total current asets $ 284,000 Total current liabilities $ 67,000 Plant and Equipment Long-term debt 50,000 Equipment 40,000 Total Liabilities 117,000 Less: Accumulated depreciation (4,000) Owners' equity 203,000 Total liabilities and Total Assets $ 320,000 owners' equity $ 320,000 Saunders Learning Group, LLC, Andover, KS
  • 26. Balance Sheet Account Definition Cash Cash on hand and in the bank Accounts receivable Amounts due from customers Merchandise inventory Cost of merchandise acquired and not yet sold Equipment Cost of equipment purchased and used in business Accumulated depreciation Portion of the cost of equipment that is estimated to have been used up in the process of operating the business Short-term debt Amounts borrowed that will be repaid within one year of the balance sheet date Accounts payable Amounts due to suppliers Other accrued liabililites Amounts owed to various creditors Long-term debt Amounts borrowed from banks or other creditors that will not be repaid within one year from the balance sheet date Owners' equity Explained in more detail later in this chapter Saunders Learning Group, LLC, Andover, KS
  • 27. Income Statement Summarizes the Shows total results of the revenues and firm’s expenses for operations over the time period a period of time Prepared for different time Shows different periods: measures of Monthly, profit quarterly, and annually Saunders Learning Group, LLC, Andover, KS
  • 28. Income Statement The income statement shows the profit for the period of time under consideration. Revenues result Main Street Store, Inc. Income Statement from the entity’s For the Year Ended August 31, 2004 operating activities (e.g., selling Net sales $ 1,200,000 merchandise). Cost of goods sold 850,000 Gross profit $ 350,000 Selling, general, and admin. expenses 311,000 Costs and Income from operations $ 39,000 Interest expense 9,000 expenses are Income before taxes $ 30,000 incurred in Income taxes 12,000 generating Net income $ 18,000 revenues and Net income per share of common operating the stock outstanding $ 1.80 entity. Saunders Learning Group, LLC, Andover, KS
  • 29. Income Statement Captions Explanation Net sales Amount of sales of merchandise to customers, less the amount of customer returns of merchandise Cost of goods sold Represents the total cost of merchandise removed from inventory and delivered to customers as a result of sales Gross profit Difference between net sales and cost of goods sold; Represents the seller's maximum amount of "cushion" from which all other expenses of the business must be deducted before it is possible to have net income Selling, general, and Represent the operating expenses of the entity administrative expenses Income from operations Represents one of the most important measures of the firm's activities Interest expense Represents the cost of using borrowed funds Income taxes Shown after all of the other income statement items have been reported because income taxes are a function of the firm's income before taxes Net income per share of A significant item in evaluating the market value of a share of common stock outstanding common stock; Often referred to as "earnings per share" or EPS Saunders Learning Group, LLC, Andover, KS
  • 30. Statement of Cash Flows Financial Transactions of Firms: 1. Sources of Funds: • Cash inflows that increase cash balance 2. Uses of Funds: • Cash outflows that decrease cash balance How Well Managers Perform? • - Analyze how management uses shareholders’ money: • -Use Statement of Cash Flows Saunders Learning Group, LLC, Andover, KS
  • 31. Statement of Cash Flows Main Street Store, Inc. Statement of Cash Flows For the Year Ended August 31, 2004 Cash Flows from Operating Activities: The purpose of this Net income Add (deduct) items not affecting cash: $ 18,000 financial statement Depreciation expense 4,000 Increase in accounts receivable (80,000) is to identify the Increase in merchandise inventory (170,000) Increase in current liabilities Net cash used by operating activities 67,000 (161,000) sources and uses of Cash Flows from Investing Activities: Cash paid for equipment $ (40,000) cash during the Cash Flows from Financing Activities: Cash received from issue of long-term debt 50,000 year. Cash received from sale of common stock 190,000 Payment of cash dividend on common stock (5,000) Net cash provided by financing activities $ 235,000 Net increase in cash for the year $ 34,000 Saunders Learning Group, LLC, Andover, KS
  • 32. Statement of Cash Flows Captions Explanation Cash flows from operating Shown first; Net income is the starting point for this activities measure of cash generation Depreciation expense Added back to net income because it is subtracted to arrive at net income but does not require the use of cash Increase in accounts Deducted because it reflects sales revenues, included in receivable net income, but not yet received in cash Increase in merchandise Deducted because cash was spent to acquire the inventory increase in inventory Increase in current Added because cash has not yet been paid for the liabilities products and services that have been received during the current fiscal period Cash flows from investing Shows the cash sources and uses related to long-lived activities assets Cash flows from financing Shows the cash sources and uses related to transactions activities with creditors and stockholders Saunders Learning Group, LLC, Andover, KS
  • 33. Statement of Cash Flows  Statement of Cash Flows: -Summarizes changes in firm’s cash balance Ending Cash Balance = Beginning Cash Balance + Cash Inflow (Sources) - Cash outflow (Uses) Saunders Learning Group, LLC, Andover, KS
  • 34. Statement of Cash Flows  Increase and Decrease in Cash Flows: - Uses of funds decrease cash flows: Increase in assets, Decrease in liabilities - Sources of funds increase cash flows: Decrease in assets, Increase in liabilities  Therefore, for uses of funds, we should use a - sign in the Excel sheet. Saunders Learning Group, LLC, Andover, KS
  • 35. Statement of Cash Flows  Statement of Cash Flows separates firm activities into three parts: 1. Operating Activities 2. Investing Activities 3. Financing Activities Saunders Learning Group, LLC, Andover, KS
  • 36. Cash Flows for Operations Typically these are: Net income, changes in accounts receivable depreciation, and other accounts notes inventories current payable payable liabilities Saunders Learning Group, LLC, Andover, KS
  • 37. Cash Flows From Investing  Typically these are change in fixed assets like change in plant and equipment  investment in these assets or sale of these assets  Or cash flows from investing in other companies, financial markets, currency hedges etc. Saunders Learning Group, LLC, Andover, KS
  • 38. Cash Flows from Financing the business  Typically these are:  Dividends paid to shareholders, and  Changes in • Debt • stock Saunders Learning Group, LLC, Andover, KS
  • 39. Statement of Changes in Owners’ Equity Main Street Store, Inc. Statement of Changes in Owners' Equity For the Year Ended August 31, 2004 Paid-In Capital: Beginning balance $ - Common stock, par value $10; 50,000 shares authorized, 10,000 shares issued and outstanding 100,000 Additional paid-in capital 90,000 Balance, August 31, 2004 $ 190,000 Retained Earnings: Beginning balance $ - Net income for the year 18,000 Less: Cash dividends of $.50 per share (5,000) Balance, August 31, 2004 $ 13,000 Total owners' equity $ 203,000 This financial statement shows the detail of owners’ equity and explains the changes that occurred in the components of owners’ equity during the year. Saunders Learning Group, LLC, Andover, KS
  • 40. Statement of Changes in Owners’ Equity Captions Explanation Paid-in capital Represents the total amount invested in the entity by the owners Common stock Reflects the number of shares authorized by the corporation's charter, the number of shares issued to stockholders, and the number of shares that are still held by the stockholders Additional paid-in capital Difference between the total amount invested by the owners and the par value or stated value of the stock Retained earnings Represents the cumulative net income of the entity that has been retained for use in the business Dividends Are distributions of earnings to the owners Saunders Learning Group, LLC, Andover, KS
  • 41. Limitations of Financial Statements Financial statements report only quantitative economic data. They do not reflect qualitative economic variables, such as the value of the management team or the employees’ morale. The balance sheet does Many estimates are not report market values used, such as warranty or replacement cost of costs, depreciation, and the assets. pension expense. Saunders Learning Group, LLC, Andover, KS
  • 42. The Corporation’s Annual Report The annual report is distributed to shareholders (and others). It contains the financial statements, together with the report of the external auditor’s examination of the financial statements. It may also contain Management’s Discussion and Analysis (MD&A). Saunders Learning Group, LLC, Andover, KS
  • 43. Ratios Saunders Learning Group, LLC Saunders Learning Group, LLC, Andover, KS
  • 44. Ratios - Why do we need them ?  A Financial Ratio a relative magnitude of two selected numerical values taken from an enterprise's financial statements.  They are used to evaluate the overall financial condition of a corporation.  Types of ratios :  Profitability ratios – a measure of how much profit its activities generate  Liquidity ratios – ability of a business to meet its debts  Investment ratios – a measure of the performance of the business Saunders Learning Group, LLC, Andover, KS Slide 43
  • 45. Why Ratio Analysis? The value of a firm is based upon its profitability and growth Product Financial market strategy market strategy Operating Investment Financing Dividend Management Management strategy policies Saunders Learning Group, LLC, Andover, KS
  • 46. Commonly Used Profitability ratios  Profit Margin  the proportion of money left over from revenues after accounting for the cost of goods sold  Net Profit Margin  Calculated as net income divided by revenues.  Retained Profit margin  Percentage of retained profit to the revenue of the company  Return on Capital Employed  A measure of the efficiency of the firm in using its capital to generate profit. Saunders Learning Group, LLC, Andover, KS Slide 45
  • 47. Types of Liquidity ratios  Working Capital  The difference between current assets and current liabilities  Current Ratio  The proportion of assets to liabilities  Acid Test Ratio  (Current Assets – Stock)/Current Liabilities  The Acid Test Ratio gives an indication whether a firm can meet its liabilities without having to dispose of its stocks Saunders Learning Group, LLC, Andover, KS Slide 46
  • 48. Investment ratios  Gearing Ratio  Measures the proportion of share capital to loan capital  Earning per share  The average profit earned per ordinary share  Dividend Per share  The average dividend received per ordinary share  Dividend yield  A comparison of the dividend received with the current market value of the shares  PE ratio  A valuation ratio of a company's current share price compared to its per-share earnings. Saunders Learning Group, LLC, Andover, KS Slide 47
  • 49. Financial Ratio Analysis The key concept of Financial ratio analysis is establishing the relationship of one number to another number to determine if a company: Is profitability Will remain profitability How does it compared to other firms in the same industry Is creating a reasonable return for investors Takes advantage of its strengths Corrects any weaknesses Forecasts where it is headed Saunders Learning Group, LLC, Andover, KS
  • 50. Financial Ratios Ratios are tools that enable management to:  Measure and compare information within a business over several periods  Compare similar businesses in the same industry  Include: Profitability ratios Financial stability ratios Ratios of efficiency Saunders Learning Group, LLC, Andover, KS
  • 51. Current Ratio The current ratio measures the company’s ability to pay current liabilities with current assets. = Total current assets ÷ Total current liabilities Rule of thumb: A strong current ratio is 2.00. Saunders Learning Group, LLC, Andover, KS
  • 52. Profitability Ratios Gross profit Gross profit ratio 100% Net sales Net profit Net profit ratio 100% Net sales Net profit Return on equity 100% Average owner' s equity Net profit Return on assets 100% Average total assets Saunders Learning Group, LLC, Andover, KS
  • 53. Gross Profit Ratio Analysis PROFITABILITY RATIOS - Gross Profit • Shows the return on net sales prior to adding revenue or deducting expenses Reasons gross profit ratio increases: • selling prices increase and purchase price remains unchanged • opening inventory undervalued • closing inventory overvalued • purchase bought at lower price Reasons gross profit ratio decreases: • discounts given on sales products • closing inventory undervalued • obsolete or damaged stock written off • purchases bought at higher price but sales values not adjusted Saunders Learning Group, LLC, Andover, KS
  • 54. Net Profit Ratio Analysis PROFITABILITY RATIOS - Net profit ratio • Shows the amount earned by normal activities after accounting for other revenue and expenses • Measures operation efficiency Reasons net profit ratio increases: • expenses decrease • operating revenue increases • fixed costs spread over higher sales revenue Reasons net profit ratio decreases: • expenses increase at higher rate than COGS • other operating revenue sources decline To arrest declining net profit margins: • investigate business selling plans and techniques • increase effective promotion and advertising • encourage areas of operating revenue • review alternative and cheaper interest rates • review all expenses Saunders Learning Group, LLC, Andover, KS
  • 55. ROE & ROA PROFITABILITY RATIOS Return on equity ratio Shows the return on every dollar invested in the business Return on assets Indicates the earning capacity of the business • Measures efficiency of business asset usage Saunders Learning Group, LLC, Andover, KS
  • 56. Financial Stability Current assets Working capital ratio Current liabilities Current assets - inventories - prepayment s Quick asset ratio Current liabilities - bank overdraft Total owner' s equity Equity ratio 100% Total assets Saunders Learning Group, LLC, Andover, KS
  • 57. Working capital ratio FINANCIAL STABILITY - Working capital ratio Test of business solvency, to see if it can meet short-term debts from its current assets • Shows amount of dollars to cover every dollar of liabilities • The higher the ratio, the better the position of the business Saunders Learning Group, LLC, Andover, KS
  • 58. Quick Ratio FINANCIAL STABILITY - Quick asset ratio Quick asset ratio Only the liquid business items that easily convert to cash are used • Inventories and prepayments are excluded from current assets and the bank overdraft from current liabilities • Ratio well above 1:1 is acceptable Saunders Learning Group, LLC, Andover, KS
  • 59. Equity Ratio FINANCIAL STABILITY - Equity ratio Shows relationship of owner’s equity invested in business to the total assets of the business • It is the degree to which the business relies on owner capital • The higher the ratio, the lower the need for externally borrowed funds • High equity ratio = long-term financial stability Saunders Learning Group, LLC, Andover, KS
  • 60. Financial Ratios Debt Ratio Debt-to-Equity Ratio Earnings per Share (EPS) Price-Earnings (P-E) Ratio Saunders Learning Group, LLC, Andover, KS
  • 61. Debt Ratio The debt ratio measures the proportion of company’s assets financed by debt. Total liabilities ÷ Total assets A low debt ratio is safer than a high debt ratio Saunders Learning Group, LLC, Andover, KS
  • 62. Debt-to-Equity Ratio This ratio expresses the relationship between liabilities and equity. Total liabilities ÷ Total equity Saunders Learning Group, LLC, Andover, KS
  • 63. Earnings per Share (EPS) EPS is shown on the face of the income statement. Earnings per share is the net income per common share of stock outstanding during a period. Net income EPS Average number of shares outstanding Saunders Learning Group, LLC, Andover, KS
  • 64. Price-Earnings (P-E) Ratio The P-E ratio measures how much investors are willing to pay for a chance to share the company’s potential earnings. A high P-E ratio indicates that investors predict that the company’s net income will grow rapidly. The ratio is determined by the marketplace because the market price of the stock is used to compute the ratio. Market price per share P - E Ratio Earnings per share Saunders Learning Group, LLC, Andover, KS
  • 65. LIMITATIONS OF RATIOS  Ratio analysis and interpretation can be influenced by factors such as:  poor or inadequate accounting methods  incomplete financial reports  changes in accounting methods  existence of unusual items during a financial year e.g. losses by fire  management changes  changes to the economy, such as an industry recession Saunders Learning Group, LLC, Andover, KS
  • 66. Thank You ! Saunders Learning Group, LLC Saunders Learning Group, LLC, Andover, KS
  • 67. About the Author/Presenter  Floyd Saunders has worked on Wall Street with both Bank of America and JPMorgan, where is was a vice president in global financial systems. He has worked across the industry in retail, commercial, and investment banking.  He has taught courses in Money and Banking and extensively for the American Institute of Banking and various colleges.  As a consultant, he developed and taught a wide range of banking and investing courses.  He authored three programs for the American Bankers Association: Banking on Mutual Funds and Annuities, Introduction to Securities Markets and Investing in Securities.  He is the author of “Figuring Out Wall Street” and his next book is “Family Financial Freedom” a book on personal money management. Saunders Learning Group, LLC, Andover, KS

Notas del editor

  1. Welcome to this module on an overview of business financial management. Now over the next hour or so, we are not going to turn you into financial analysts, or prepare you for a role as the Chief Financial Officer. You are much too valueable as project managers.