Guidebook to Video Intros

2 | Guidebook to Video Intros
They’ve been telling us this day is coming for
years, and it’s finally here: video content is
the most popular and shared content on the
web. A recent study found that video content
constitutes 50 percent of all mobile traffic,
and roughly 65 percent of viewers watch at
least 75 percent of a video.
You may think that all these views are due
to videos featuring corgis, Beyonce, news
bloopers, or the latest viral teen sensation,
but many people are watching videos for
business reasons. The same study found that
75 percent of business executives watch
work-related videos at least once a week, and
81 percent of brands feature videos on their
websites to help customers connect with their
product or offering.
Guidebook to Video Intros

This means many things. For one, if you’re a small
business owner or entrepreneur, you’re going
to want to utilize online videos in your digital
marketing plan. These could be evergreen videos
on your website that talk about your business and
what you have to offer, or they could be regularly
scheduled clips that show off a new aspect of
your business or industry on a weekly basis.
The rise of video content also means that people
who make video content for a living have many
more opportunities to make money by doing
what they love. Whether you’re a videographer
looking to freelance with a large agency, or an
editor looking to cut videos from the comfort of
your living room, the rise of online videos offers
a slew of opportunities for making a little extra
money.

One crucial piece of video content is the video intro.
A video intro is basically a video that sets up a
situation. It could be an intro to a website, or an intro
to an instructional video that is maybe made by a
different production group. Whatever the case may
be, video intros are a special art form and should be
considered separately than any other form of video
content.
For instance, intro videos need to set up a concept
and help people understand it. They also need to be
engaging, welcoming, and set up the tone for the
brand or business they are representing.
This eBook will lay out the things you must know
if you’re in the business of creating video intros,
or are looking to hire someone to create video
intros for your website.

As with any film, an intro video needs
to be carefully conceived so it can be
executed in a way that provides the result
you’re looking for. For example, let’s say
you’ve started an online business making
handmade baby products out of your
home, things like onesies, blankets, and
nursery wall decorations. Crafting videos
for each products would be a good idea
because it would allow you to show off
the unique features and qualities of your
products. The trick is figuring out the
best way to do this.
When concepting, you’ll want to think about
things like where the video takes place.
Will you be in a blank, white space where
Concept and Scripting

the products can shine without the viewer
being distracted? Or maybe you want
to be sitting in your workshop or sewing
room so people can get a better feel for
the care and craft that goes into making
your product? Remember that any
approach will come with its own subliminal
message to your audience, so consider
how you want them to feel during and
after watching one of your videos.
Once you’ve come up with a concept
that will drive your video, it’s time to
write a script. Now, you may be thinking
that a script is only required if your video
features lots of talking. Not the case.
Even if your script consists of shots of
your product or offering without any sort
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of voice-over, you’ll still want to lay out
a visual script - basically storyboards
- that help you envision your final
video before you’ve even shot the first
frame. As we’ll see in an upcoming
section, you won’t have any time to
waste the day you make your video,
so having a clear script is crucial.
Once you’ve created your script, don’t
be afraid to ask friends, colleagues,
and family members for their
feedback. Explain what you’re trying
to accomplish and ask them if they
think your script is doing what you’re
intending. Be open to feedback and
make changes where you think they
are necessary.

If you have a cell phone, chances are
you have access to a video camera in
your pocket or purse. But even though
the cameras on many cell phones are
extremely high quality, think twice about
using one to make your intro videos.
The best way to make effective, engaging
intro videos is to work with a team of
professionals. One way to find video
professionals is by looking at the video
content of people in your industry (and
hopefully your area) and reaching out to see
who helped them. And of course, you can
also look around online for a team of people
who specialize in things like lighting, sound,
pacing, and shooting.
Work with Professionals

You may think that you don’t need these
people to help you, but we promise that using
qualified professionals will help your videos
better connect with your audience and convey
a sense of authority and professionalism.
Once you’ve assembled your video production
team, go over the script and explain your
vision. Now, these videos are obviously meant
to promote you and your business, but during
this time you should be open to feedback from
your production crew. Hopefully these are
professionals who have experience making
these sorts of videos, meaning they’ll have
insights and ideas from past experiences that
can benefit you. Be open to their ideas and
suggestions and chances are your video will be
better because of it.
Work with Professionals

Once you’ve got your videos, it’s time to be
smart about where to put them. Ideally, these
videos should appear somewhere prominent
on your website so they can orient new visitors
and help established customers see what new
products and services you have to offer.
You may find it’s a good idea to have a video that
immediately greets people when they visit your
site. This automatically immerses people in the
world of your brand. Then, you may want to have
videos on separate pages of your site so they can
introduce visitors to new sections and products.
One thing you should definitely avoid is putting
too many videos on a single page.
One, two, or maybe even three is fine, but
anything else will be overwhelming and may result
Strategically Place Your Videos

in your visitor not viewing any of your videos
because they don’t know where to start!
Because of this, make sure it’s clear which
video or videos are the most important to your
customers. Ideally, you shouldn’t have more
than one or two videos on a single page.
You’ll also want to make sure your videos are
hosted on YouTube. YouTube is the world’s
second largest search engine, meaning
millions of people go there every day to find
helpful information. If you host your videos on
YouTube and embed them on your website,
you’ll not only connect with people who visit
your site, but you’ll also connect with people
who are coming to YouTube and are looking for
things related to you and what you do.
In addition, YouTube has the added benefit

of helping your SEO ranking. This
is because YouTube is owned by
Google, the search giant. That
means if you upload a video and SEO
optimize it with tags and titles that
are relevant to your industry and
business, it’s more likely that your
videos and website will show up
when people search for it on YouTube
or even Google.
Part of building your brand in this day
and age involves a presence on social
media, and these short videos can
serve as great social media content.
Share them to Facebook, Instagram,
and Twitter to show your followers
what your business is up to.

While much of this eBook has covered advice for people
who are looking to create intro videos that will help build
their brand, there are some things that creators of intro
videos - producers, audio technicians, and cameramen -
should keep in mind when making them for other people.
The most important thing is making sure you have the right
equipment and team to help deliver professional videos.
If someone is going to hire you to represent their business,
you’ll want to make sure the product you give them is as
polished as possible.
Also know that much of the story doesn’t come about until
you hit the editing room, so be sure you’re working with an
editor who is skilled at making intro videos and can help craft
a story out of a short clip, one that will help the person you’re
making the videos for connect better with their audience.
If You’re Making Videos

Intro videos can be a great tool for
introducing your business and helping
convey your brand value. Follow the
tips in this eBook and you’re sure to see
high engagement with your website and
maybe even a boost in business.
On a closing note, remember to keep things
fresh, and don’t be afraid to try new things.
For instance, you may want to rearrange
your videos every once in a while to see
if certain arrangements lead to higher
engagement. You may also want to add
new videos, or reshoot videos, so repeat
visitors are greeted with new and timely
content when they come back to your site.
It’s a small thing, but one that will help your
business stand out from the rest.
Conclusion
All images are subject to copyright.

Guidebook to Video Intros

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