When conducting research, how do you find out how someone is thinking versus what they thought? Time and distance are the two things that keep us from getting closer to what's presently happening. However, with mobile market research, we can get closer with real-time data. Rick West, CEO and Co-Founder of Field Agent, presented this topic at the 2014 IIeX (Insight & Innovation Exchange) Conference and will help you understand how Mobile Research allows you to capture insights from consumers via qualitative methodologies that were not possible a few years ago.

1. Changing the way the world collects
business data and insights.

2. © Field Agent, Inc. 2014

3. Vine Consumption
Distance
Time
© Field Agent, Inc. 2014

4. Thinking Thought
Distance
Time
© Field Agent, Inc. 2014

5. Zero Moment of Truth
(determining a need/want)
First Moment of Truth
(product/service selection)
Second Moment of Truth
(product/service usage)
Point of Influence™:
© Field Agent, Inc. 2014

6. 3. iBeacons
2. Geo-Fencing
1. Work Processes
© Field Agent, Inc. 2014
Enabling Locations

7. Location Parameters
(prompt based upon location)
time/date
push
notification
for in home
survey
geo-fence
push
notification
for in store
survey
© Field Agent, Inc. 2014
iBeacon
push
notification
for at shelf
survey

8. © Field Agent, Inc. 2014

9. 9
© Field Agent, Inc. 2014

10. 10
© Field Agent, Inc. 2014

11. Hackers
Location Variables
Trust in Data
© Field Agent, Inc. 2014
Opportunities with Mobile

12. DESIGN
IDENTIFY
EXECUTE
VERIFY
REPORT
Where to Focus
© Field Agent, Inc. 2014

13. Rick West
CEO and Co-Founder
Email: rick.west@fieldagent.net
Phone: 479.236.4262