7 ways how your brand can benefit from the gaming industry. A presentation for advertising agencies, PR agencies, media agencies, marketeers and anybody working with brands.
6. Covid-19 Impact
(percentages for NA, March 19 to March 20, NPD group 2020;
Steam VR users in 2020, Valve 2020)
VIDEO GAME SALES
+34 %
VIDEO GAME HARDWARE
+63%
PCVR USERS
+1.7M
INDUSTRY EVENTS
GO HYBRID
GLOBAL GPU
SHORTAGE
7. You don’t need to play games as a hobby.
You need to understand their impact.
8. Audience
Size
2.7 bn gamers
48%
52%
Men
Woman
(global, IBISWorld, 2020)
0
7,5
15
22,5
30
under 18 18-35 36-49 50+
Under 18
17%
13%
16%
8%
12%
12%
11%
18-35 36-49 50+
11%
(US market, Statista, 2018)
Male
Female
Age Structure
11. Definitions
The use of game mechanics and
experience design to achieve a goal
outside of a game context.
Gaming refers to playing electronic
games, whether through consoles,
computers, mobile phones or
another medium altogether.
GAMING GAMIFICATION ESPORTS
A general term used to describe
video game competitions. Eports
games are often played before live
audiences and may be broadcast
over the Internet.
13. Exemplary Games
This matching game
made 473M USD between January and
September of 2020 – in the United States
alone. There is a song by the Axis of
Awesome about its addictiveness.
14. Exemplary Games
Candy Crush
made 473M USD between January and
September of 2020 – in the United States
alone. There is a song by the Axis of
Awesome about its addictiveness.
15. Exemplary Games
This role playing game
cost about 313M USD to develop. It sold
13 million copies in 10 days, but made
its developer’s stock drop by 50%.
16. Exemplary Games
Cyberpunk 2077
cost about 313M USD to develop. It sold
13 million copies in 10 days, but made
its developer’s stock drop by 50%.
17. Exemplary Games
This MOBA’s
largest yearly tournament surpassed the
$40M USD dollar prize pool mark with
estimated 11 million monthly active users.
It started as a custom map for a completely
different strategy game.
18. Exemplary Games
DOTA2’s
largest yearly tournament surpassed the
$40M USD dollar prize pool mark with
estimated 11 million monthly active users.
It started as a custom map for a completely
different strategy game.
19. Exemplary Games
This tactical shooter
started in 2012 and reached more than one
million concurrent players in March 2020.
It has hosted more tournaments than any
other game.
20. Exemplary Games
Counter Strike: Global Offensive
started in 2012 and reached more than one
million concurrent players in March 2020.
It has hosted more tournaments than any
other game.
21. This Game Creation Plattform
made an IPO with a 42bn USD evaluation.
54% of its players are under 12 years old.
Exemplary Games
53. (E-)Sports
Athletes, organized in sports
clubs, play tournaments for
prize money and fame,
enthralling an audience
while attracting sponsors
and advertisers.
54. (E-)Sports
Athletes, organized in sports
clubs, play tournaments for
prize money and fame,
enthralling an audience
while attracting sponsors
and advertisers.
55. (E-)Sports
Athletes, organized in sports
clubs, play tournaments for
prize money and fame,
enthralling an audience
while attracting sponsors
and advertisers.
56. (E-)Sports
Athletes, organized in sports
clubs, play tournaments for
prize money and fame,
enthralling an audience
while attracting sponsors
and advertisers.
57. (E-)Sports
Athletes, organized in sports
clubs, play tournaments for
prize money and fame,
enthralling an audience
while attracting sponsors
and advertisers.
58. (E-)Sports
Athletes, organized in sports
clubs, play tournaments for
prize money and fame,
enthralling an audience
while attracting sponsors
and advertisers.