WebMD provides intermediation between patients and doctors by connecting patients with doctors through its website and the writings of doctors. It has the opportunity for re-intermediation as the most popular medical website with 86.4 million visitors per month. While WebMD's revenues are currently low, the company should invest more in the website rather than closing it down, due to the goodwill it has generated as a trusted source of healthcare information worldwide. WebMD can significantly impact the healthcare industry by providing consumers a way to learn about diseases and connect with doctors without physical visits, allowing for more convenient access to healthcare information and experts.

1. “WebMD Case Study”
Visit webmd.com to learn more about the types of
intermediation it provides.
WEBMD is providing Intermediation between patients and doctors.
Connecting patients with world class doctors and guide them through
the writings of doctors.
2. What kind of re-intermediation do you foresee for the
company?
The re-intermediation WebMD engage only costumers use its
services. It is possible that customers may develop their own
internal systems or the complexities of HIPPAA may continue
to benefit WebMD.
So, webMD.com has an amazing opportunity of re-
intermediation because it is the most famous medical
website all over the world connecting number of patients
and doctors with an average of 86.4 million visitors per
month.
Patients / Costumers WebMD Doctors

2. Providing middleman to WebMD can give you, number of
people to access through your web sites.
3. WebMD Health does not bring in much revenue, should
the company close it? Why or why not?
The goodwill is the key of any corporation. It should not be
closed because all over the world people know about WebMD
and has a number of visitors and there are numbers of people
know about this WebMD. The revenues are not much but
the company should invest more in taking the website to
the next level from where it was before. Its main
objective is to cut down cost.
4. What impact can WebMD have on the health-care
industry? (Use the chapter’s frameworkin your answer.)
WebMD has an incredible impact on health care industry.
Because it provides its consumers to get to know about the
trending diseases instead of moving its costumer physically.
Costumers get to know about new coming diseases.
Connects with top class doctors.
Instant cure of any diseases.
Can search a number of diseases about specific diseases.
Can have all the information about diseases and doctors of their
choice including surgeons and all specialists.