L'intervento di Daniele Radici al Faberlab dedicato alle tecniche di Business Design- «Ho capito – racconta ancora il libero professionista – quanto sia spesso difficile misurare la validità di un progetto ascoltando semplicemente la voce innamorata dell’imprenditore che lo ha ideato. La vera sfida è che quel progetto porti valore a qualcuno e per capire se può decollare oppure no, è necessario portarlo a terra, misurarlo con intelligenza». L’opposto del “segui il cuore”, per intenderci. «Un ottimo strumento per far questo è il Business Model Canvas, che con Crispy ho iniziato ad usare nelle startup. La validità di questo strumento sta nel fatto che rende visiva un’idea e la pone sotto stress. L’imprenditore deve così farsi delle domande, considerare delle ipotesi e poi validarle “uscendo dall’ufficio” (get out of the building, come si dice in gergo) e confrontandosi con ciò che fino ad un minuto prima aveva su carta». A questo punto due sono le reazioni possibili: o si cerca di adeguare il modello di business ascoltando la reazione del mercato, oppure si rimane fermi nella propria posizione, mantenendo una visione personale che però è molto rischiosa.

2. © Daniele Radici | Innovation-LAB - tutti i diritti riservati
DISCLAIMER
§ il presente documento è stato realizzato da Daniele Radici e la proprietà
intellettuale del medesimo è di Daniele Radici
§ il brand "Innovation-LAB" è utilizzato esclusivamente da Daniele Radici e ogni sua
riproduzione è vietata
§ le informazioni in esso contenute hanno valore solo con il commento orale
dell’autore
§ l’utilizzo, riproduzione e la divulgazione di questo materiale sono consentiti solo con
il consenso scritto di Daniele Radici

4. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
DISEGNAREILPROPRIOBUSINESS COSA VUOL DIRE, PER VOI?

5. BUSINESSMODEL
DESIGN
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

6. BUSINESSMODEL
DESIGN
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

7. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
il modello di business descrive la modalità
attraverso la quale un’organizzazione
crea, distribuisce e cattura valore
“ [A. Osterwalder, Business Model Generation]

8. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
QUINDISIGNIFICASAPERRISPONDEREADALCUNEDOMANDESTRATEGICHE…

9. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
SAPPIAMO COMUNICARE IN MODO CHIARO
E SINTETICO IL VALORE DELLA NOSTRA AZIENDA?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

10. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
SAPPIAMO QUALI SIANO IN PUNTI CRITICI
NELLA CATENA DEL VALORE?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

11. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
SAPPIAMO RACCONTARE IL
“MECCANISMO DI FUNZIONAMENTO” DEL PRODOTTO?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

12. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
SAPPIAMO CHI SONO I CLIENTI DEL
NOSTRO PRODOTTO/SERVIZIO?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

13. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
SAPPIAMO COME PARLARE IN MODO MIRATO
CON PROSPECT E CLIENTI?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

14. BUSINESSMODEL
DESIGN
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

15. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
search execution
design testing

16. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
PLAN-DO-PLAN-DO-PLAN-DO
A B
A B
A B

17. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
…TUTTOQUESTOCONUNSOLOSTRUMENTO

18. © Daniele Radici / Innovation-LAB - tutti i diritti riservati

19. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
D’ OH!

20. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

21. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
COSA E’
§ uno strumento per progettare ciò
che si desidera sviluppare
§ un quadro sinottico di sintesi
§ una mappa di un percorso evolutivo
§ un meccanismo di facilitazione
all’innovazione
A COSA SERVE
§ creare consapevolezza nei manager
e negli imprenditori
§ (re)agire in modo snello e rapido
§ mantenere uno sguardo costante
su percorsi evolutivi del business
§ innovare il modello di business e
non solo tecnologie, prodotti e/o
servizi
BUSINESSMODELCANVAS

22. DOWNLOAD
BOOK SOLD
PEOPLE TRAINED
ON LINE COURSES
UNIVERSITIES
BOOK & BMC TRANSLATIONS
CERTIFIED TRAINERS
INUMERI
@ strategyzer.com - 2015
The Numbers
people trained in Strategyzer’s
Business Model Canvas Workshops
+ Masterclasses around the world
downloads of the Business Model Canvas
Business Model Generation books sold
translations of the book and the Canvas
online courses owned
certified trainers
universities in the USA have adopted
the book for at least one course
5,000,000+
≈1,000,000
2,000+
2,000
250+
30+
30+
98

23. LADIFFUSIONE
@ strategyzer.com - 2015

24. GLIINNOVATORI
@ strategyzer.com - 2015
13

25. COMECREAVALORE
@ strategyzer.com - 2015
MajorGoodSmallNoneContribution:
3.42
3.5
3.52
1 2 3 4
3.19
3.16
3.01
2.49
Better conversations on strategy
Better teamwork
Creating a shared language
Structured, practical outcomes
to implement
Better collaboration
across disciplines
Better collaboration across
geographical boundaries
Better ideas put on the table/
better brainstorming
creates value for them.
e in providing a shared
ter strategic conversations
table.

26. @ strategyzer.com - 2015
Seduction of the Canvas
Why Users Decide to Adopt the Canvas
…is a visual
tool
…is intuitive
…facilitates
group discussion
750
…has a practical,
simple user interface
719
…was recommended/
has good reviews
228
803
…is affordable
198
667
Canvas users appreciate the visual, practical, and
intuitive aspects of the Business Model Canvas most,
leading to better group discussions. We learned that
the Canvas is particularly valued in cross-functional
teams and especially among users in non-business
functions (IT, engineers, scientists, etc.).
1,500
respondents adopted
the Canvas because it…
1716
COSALORENDESPECIALE

27. CONQUALEFINALITÀ
@ strategyzer.com - 2015
3%
Develop
understanding
of B2B clients
nvas to Work
s to work in very different areas
s. The majority of our surveyed
ness Model Canvas to develop
ses, launch new products
mp their existing business model
highlighted some of the most
organizations use it.
36%Development of an
entirely new business
21%New product/service
development within
existing business model
15%Renovate old
business model
2%
1.8%
Manage
multi-
.7%
Mergers &
Acquisitions
19%Strategic reorientation
.8%
Investment
research
Reasons for using the Canvas
21

28. QUANTOÈDIINTERESSE
@ strategyzer.com - 2015
100
80
60
40
20
On the Rise
A Google Trend analysis shows that the Business
Model Canvas is trending upwards together with
the Lean Startup.
2008 2009 2010 2011 2013 2014
Blue Ocean Strategy
Lean Startup
Disruptive Innovation
Business Model Canvas
The number 100 represents peak search interest
2524

29. STRATEGICPLANVS.BUSINESSMODELCANVAS
@ strategyzer.com - 2015
100
80
60
40
20
2008 2009 2010 2011
Strategic Plan
Business Model Canvas
Disrupting the Strategic Plan
An increasing number of users apply the Business
Model Canvas to describe current and future strategy.
A Google Trend analysis shows how the traditional
strategic plan is losing popularity, while the Canvas is
gaining popularity. The latter was coined in 2009, while
the former has a much longer track record.
2013 2014
The number 100 represents peak search interest
2726

30. BUSINESSMODEL
CANVAS
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

31. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

32. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
INFRASTRUTTURA
[HOW?]
CLIENTI
[WHO?]
ECONOMICS&FINANCE
[COSTS&REVENUES]
OFFERTA
[WHAT?]

33. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
PARTEDESTRA
Rappresenta la parte di mercato e
sintetizza gli elementi necessari per
creare e distribuire la propria offerta
di valore.

34. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CUSTOMERSEGMENT
Definiscono diversi gruppi di persone o
organizzazioni che l’impresa si propone di
raggiungere e servire.
Un'organizzazione deve prendere una decisione
consapevole scegliendo quali segmenti servire e
quali segmenti ignorare.

35. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CUSTOMERSEGMENT
Identifico diversi Customer Segment se:
presentano bisogni e/o comportamenti differenti (a)
sono raggiunti attraverso canali differenti (b)
richiedono tipi di relazioni differenti (c)
creano margini differenti (d)
sono interessati ad aspetti differenti dell’offerta (e)

36. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CUSTOMERSEGMENT
E’ opportuno, soprattutto nel B2B, identificare i ruoli
del processo di acquisto: utilizzatore, decisore, buyer,
influencer, etc.
RICEVE
PAGA
DECIDE

37. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
VALUEPROPOSITION
Descrive il pacchetto di prodotti e servizi
che creano valore per il segmento di
clientela.
La proposta di valore è il motivo per cui
i clienti si rivolgono a una società
piuttosto che a un’altra.
Di particolare importanza per spiegare
"perché" un Customer Segments sceglie
noi rispetto ad un competitor (U.S.P.)

38. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
VALUEPROPOSITION
Descrive il pacchetto di prodotti e servizi
che creano valore per il segmento di
clientela.
La proposta di valore è il motivo per cui
i clienti si rivolgono a una società
piuttosto che a un’altra.
Di particolare importanza per spiegare
"perché" un Customer Segments sceglie
noi rispetto ad un competitor (U.S.P.)
PRODOTTO
SERVIZIO
PROMESSA

39. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
Sono gli elementi che rappresentano il denaro che
una società genera da ogni singolo segmento di
clientela.
Non è il "modo con cui pago" (PayPal, bonifco etc.)
ma è il meccanismo con cui genero "cash-flow"
per la mia realtà.
I ricavi possono essere da transazione o ricorrenti.
REVENUESTREAMS

40. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
12
3

41. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
$HOWME
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
THEMONEY!!!

42. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CHANNELS
Sono i punti tramite cui l’azienda raggiunge e
comunica con i suoi segmenti di clientela offrendo
la propria proposta di valore.
Possono esistere canali fisici e digitali e possono
rappresentare sia il canale distributivo che
comunicativo.

43. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CUSTOMERRELATIONSHIP
Descrive le tipologie di relazioni che un’azienda stabilisce
con uno specifico segmento di clientela.
Rappresentano i meccanismi di relazione che vengono
valorizzati dal Customer Segment e possono essere di
svariata natura come per esempio il supporto dedicato, una
community, un approccio self-service, etc.)

44. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
PARTESINISTRA
Rappresenta la parte “interna” del business e
descrive gli elementi dell’infrastruttura con i
quali l’impresa crea valore.
Tipicamente racchiude il cuore di "ciò che
permette l'esistenza” della VP e dei
meccanismi che la portano verso i CS

45. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
KEYACTIVITIES
Sono le attività principali che la società deve
svolgere per far si che il business model funzioni
ed operi con successo.
Si tratta delle attività “chiave” che concorrono alla
generazione di quei contenuti che popolano la VP, i
CH e la parte di CR.

46. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
KEYRESOURCES
Sono le risorse principali necessarie a rendere funzionante
un modello di business.
Le risorse chiave possono essere fisiche, finanziarie,
intellettuali, o umane.

47. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
KEYPARTNERS
Rappresentano la rete di fornitori e partner che
permettono di far funzionare un modello di business.
Le aziende creano alleanze per ottimizzare modelli di
business, ridurre i rischi, o acquisire risorse.

48. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
Descrive tutti i costi sostenuti per il funzionamento di
un modello di business.
Tali costi possono essere calcolati in modo
relativamente facile, dopo la definizione delle risorse
chiave, attività chiave, partnership chiave, canali e
relazioni.
COSTSTRUCTURE

49. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

50. © Daniele Radici | Innovation-LAB - tutti i diritti riservati
POST-IT®
1 POST-IT, 1 CONCETTO
SINTESI (OBBLIGATA)
MOBILI
COLORATI

51. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
P. Mondrian - Composizione con grande riquadro rosso (1921)

52. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
DON'TTRYTHISATHOME

53. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
DON'TTRYTHISATHOME

54. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

55. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

56. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

57. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

58. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
TUTTOCHIAROMA…

59. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
ESEMPIO

60. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
NESPRESSO
BUSINESS
FAMIGLIE
SINGLE

61. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
NESPRESSO
BUSINESS
FAMIGLIE
SINGLE

62. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
NESPRESSO
BUSINESS
FAMIGLIE
SINGLE
SERVIZIO
LOGISTICO
GAMMA
STANDING
MAIL
BUSINESS
CENTER
CRM
SALES
DEDICATO
VENDITA
MACCHINA
VENDITA
CIALDE
PRODUZ.
DISTRIBUZ
MARKETING
R & D
DISTRIB.
PRODUTT.
MACCHINE
PRODUZ.
DISTRIBUZ
R & D
CANALI
DISTRIBUT.
SALES
TEAM
MARKETING
CANALE
DISTRIBUT.
BREVETTI
BRAND
HR
MARKETING
OPERATIVO

63. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
NESPRESSO
BUSINESS
FAMIGLIE
SINGLE
GAMMA
QUALITÀ
PULIZIA DESIGN
RETAIL
MAIL
MARKETING
PRODUZ.
DISTRIBUZ
R & D
TEAM
MARKETING
BREVETTI
PRODUTT.
MACCHINE
PRODUZ.
DISTRIBUZ
R & D
NESPRESSO
CLUB
VENDITA
MACCHINA
VENDITA
CIALDE
CAFFÈ
BRAND
HR
MARKETING
OPERATIVO
FORNITORI
CAFFÈ

64. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
NESPRESSO
BUSINESS
FAMIGLIE
SINGLE
SERVIZIO
LOGISTICO
GAMMA
STANDING
MAIL
BUSINESS
CENTER
CRM
SALES
DEDICATO
VENDITA
MACCHINA
VENDITA
CIALDE
TEAM
MARKETING
CANALE
DISTRIBUT.
BREVETTI
PRODUZ.
DISTRIBUZ
MARKETING
R & D
DISTRIB.
PRODUTT.
MACCHINE
PRODUZ.
DISTRIBUZ
R & D
CANALI
DISTRIBUT.
GAMMA
QUALITÀ
PULIZIA DESIGN
RETAIL
MAIL
SALESMARKETING
PRODUZ.
DISTRIBUZ
R & D
TEAM
MARKETING
BREVETTI
PRODUTT.
MACCHINE
PRODUZ.
DISTRIBUZ
R & D
NESPRESSO
CLUB
VENDITA
MACCHINA
VENDITA
CIALDE
CAFFÈ
BRAND
HR
MARKETING
OPERATIVO
BRAND
HR
MARKETING
OPERATIVO
FORNITORI
CAFFÈ

65. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
NESPRESSO
BUSINESS
FAMIGLIE
SINGLE
TESTIMON.
STATUS
GAMMA
DESIGN
"TI OFFRO
UN CAFFÉ"
MARKETING
PRODUZ.
DISTRIBUZ
R & D
TEAM
MARKETING
BREVETTI
BRAND
NS STORE
MAIL
NESPRESSO
CLUB
PRODUTT.
MACCHINE
VENDITA
MACCHINA
VENDITA
CIALDE
PRODUZ.
DISTRIBUZ
R & D HR
MARKETING
OPERATIVO
VISIBILITÀ

66. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
NESPRESSO
BUSINESS
FAMIGLIE
SINGLE
SERVIZIO
LOGISTICO
GAMMA
STANDING
MAIL
BUSINESS
CENTER
CRM
SALES
DEDICATO
VENDITA
MACCHINA
VENDITA
CIALDE
TEAM
MARKETING
CANALE
DISTRIBUT.
BREVETTI
PRODUZ.
DISTRIBUZ
MARKETING
R & D
DISTRIB.
PRODUTT.
MACCHINE
PRODUZ.
DISTRIBUZ
R & D
CANALI
DISTRIBUT.
GAMMA
QUALITÀ
PULIZIA DESIGN
RETAIL
MAIL
SALESMARKETING
PRODUZ.
DISTRIBUZ
R & D
TEAM
MARKETING
BREVETTI
PRODUTT.
MACCHINE
PRODUZ.
DISTRIBUZ
R & D
NESPRESSO
CLUB
VENDITA
MACCHINA
VENDITA
CIALDE
CAFFÈ
BRAND
HR
MARKETING
OPERATIVO
BRAND
HR
MARKETING
OPERATIVO
TESTIMON.
FORNITORI
CAFFÈ
STATUS
GAMMA
DESIGN
"TI OFFRO
UN CAFFÉ"
MARKETING
PRODUZ.
DISTRIBUZ
R & D
TEAM
MARKETING
BREVETTI
BRAND
NS STORE
MAIL
NESPRESSO
CLUB
PRODUTT.
MACCHINE
VENDITA
MACCHINA
VENDITA
CIALDE
PRODUZ.
DISTRIBUZ
R & D HR
MARKETING
OPERATIVO
VISIBILITÀ

67. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
COMESTATE? D’ OH!

68. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
AS-IS
COMEDEVEESSEREILPROCESSONELSUOINSIEME
EVOLUTION VALIDATION IMPLEMENT CHECK

69. BUSINESSMODEL
INNOVATION
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

70. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
innovation, noun
in·no·va·tion / i-nə-’vā-shən
the action or process of innovating:
make changes in something established,
especially by introducing new methods, ideas, or products
[Oxford Dictionaries]

71. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
CHANGESin something
ESTABLISHED

72. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
50ANNIFA

73. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
25ANNIFA

74. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
OGGI
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

75. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
OGGI
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

76. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
OGGI
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

77. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
INNOVAZIONE…SOLODIPRODOTTO?

78. © Daniele Radici / Innovation-LAB - tutti i diritti riservati© Daniele Radici / Innovation-LAB - tutti i diritti riservati

79. © Daniele Radici / Innovation-LAB - tutti i diritti riservati

80. © Daniele Radici / Innovation-LAB - tutti i diritti riservati

81. © Daniele Radici / Innovation-LAB - tutti i diritti riservati© Daniele Radici / Innovation-LAB - tutti i diritti riservati

82. © Daniele Radici / Innovation-LAB - tutti i diritti riservati© Daniele Radici / Innovation-LAB - tutti i diritti riservati

83. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
INNOVAZIONE…DIMODELLODIBUSINESS

84. BUSINESSMODEL
EVALUATION
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

85. © Daniele Radici | Innovation-LAB - tutti i diritti riservati
Valutare un modello di business è
un’importante attività che permette a
un’organizzazione di valutare la
condizione della propria posizione di
mercato e adattarsi di conseguenza.
S.W.O.T.ANALYSIS
È possibile stimare l’integrità globale del
modello di business oppure valutare
ognuno dei nove componenti in dettaglio.
Positive Negativ
e
Intern
e
Estern
e
COMEVALUTAREILMODELLODIBUSINESS

86. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
+/- +/-
+/- +/-
+/-

87. BUSINESSMODEL
VALIDATION
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

88. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
GET OUTOF THE
BUILDING!!!

89. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
CUSTOMERDEVELOPMENT
IL CUSTOMER DEVELOPMENT È IL
PROCESSO ITERATIVO ATTRAVERSO IL
QUALE SI VALIDANO LE IPOTESI,
CONVERTENDOLE IN FATTI

90. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
PROCESSODIVALIDAZIONE/CUSTOMERDEVELOPMENT

91. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
TESTCARD&LEARNINGCARD

92. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
AS-IS
COMEDEVEESSEREILPROCESSONELSUOINSIEME
EVOLUTION VALIDATION IMPLEMENT CHECK

93. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
DANIELERADICIdaniele@danieleradici.com
+39.349.4143.581
www.danieleradici.com
Via Masone, 2
24121 - Bergamo
GRAZIE